FERNANDO MUKUAN
AREA SALES MANAGER
Manado,SA
Summary
Dynamic leader with a proven track record at Kraft Heinz, adept in territory management and relationship building. Excelled in expanding market share and enhancing team performance, achieving sales targets consistently. Skilled in competitor analysis and sales presentations, ensuring customer satisfaction and retention.
Overview
9
9
years of professional experience
Work History
Area Sales Manager
Kraft Heinz
04.2022 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Executed proven strategies to hit sales quota and help company achieve goals.
Branch Manager
PT. DELISARI NUSANTARA
04.2021 - 03.2022
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Consulted customers to boost product sales and services.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
Area Sales Manager
KAPAL API GROUP
03.2016 - 03.2021
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
Education
Bachelor of Economics - Management
SEKOLAH TINGGI ILMU EKONOMI PIONEER MANADO
04.2001 -
Skills
Sales team supervision
Relationship building
Territory management
Sales presentations
Sales tracking
Competitor analysis
New account development
Timeline
Area Sales Manager
Kraft Heinz
04.2022 - Current
Branch Manager
PT. DELISARI NUSANTARA
04.2021 - 03.2022
Area Sales Manager
KAPAL API GROUP
03.2016 - 03.2021
Bachelor of Economics - Management
SEKOLAH TINGGI ILMU EKONOMI PIONEER MANADO
04.2001 -
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