FERRY KURNIAWAN
Area Sales Head
Bandung
Summary
Professional, experienced staff member prepared for this role. Strong focus on team collaboration and achieving results. Reliable and adaptable with changing needs. Skilled in communication, problem-solving, and time management. Known for integrity, efficiency, and proactive approach to challenges.
Overview
14
14
years of professional experience
Work History
Personal Banking Staff
HSBC Bank
10.2011 - 02.2012
- Performed sales calls and promoted funding and deposit products.
Area Sales Head
PT Solusi Bangun Beton (Dynamix)
01.2017 - Current
- Lead and supervise the sales team across assigned regions.
- Forecast, budget planning to achieving sales volume targets.
- Generate weekly and monthly sales reports and action plans.
- Coordinate with production teams to ensure cost efficiency and maximize profit margins.
- Develop strategic plans to win high-value projects.
- Developed and executed strategic sales plans to drive market share growth and enhance brand visibility in West Java.
- Cultivated strong relationships with key stakeholders, resulting in improved customer satisfaction and loyalty within the region.
- Analyzed market trends and competitor activities to identify opportunities for product positioning and sales enhancement.
- Led a high-performing sales team, providing mentorship and training to enhance individual performance and drive team results.
Sales Representative
PT Holcim Beton
05.2014 - 12.2016
- Sold concrete products in Bandung area.
- Conducted canvassing and maintained client relationships.
Area Promotion Supervisor
PT Santos Jaya Abadi (Kapal Api)
02.2012 - 04.2014
- Supervised promotion teams in Cirebon and Tasikmalaya.
- Recruited and trained Sales Promotion Girls (SPG).
- Designed and implemented promotional strategies to boost sales.
Education
Bachelor's Degree - Business Administration
Parahyangan Catholic University
Bandung, Indonesia 04.2001 -
Skills
Sales forecasting
Budget planning
Sales reporting
Cost efficiency
Profit margin optimization
Strategic sales planning
Market analysis
Competitor analysis
Stakeholder relationship management
Team leadership
Mentorship and training
Client communication
Sales strategy development
Sales target achievement
Cross-functional coordination
Data-driven decision making
Market share growth
Customer relations skills
Accomplishments
- Won major onsite plant projects:
- - Paskal 23 Mall Bandung (with concreate volume 38,000 m³)
- - Infrastructure Pamanukan (with concreate volume 25,000 m³)
- - Pangalengan on site plant (with concreate volume 7,000 m³)
- - Gunung Halu on site plant (with concreate volume 3,000 m³)
Training Experience
- Coaching for Sales Essential, Imparta – Jakarta (2017)
- Business Case Project, Talavera – Jakarta (2018)
- Customer Focus, Talavera – Jakarta (2023)
- Supervisory Development Program, Bogor (2025)
Disclaimer
I hereby certify that all information provided above is true and correct. Ferry Kurniawan, S.AB
Timeline
Area Sales Head
PT Solusi Bangun Beton (Dynamix)
01.2017 - Current
Sales Representative
PT Holcim Beton
05.2014 - 12.2016
Area Promotion Supervisor
PT Santos Jaya Abadi (Kapal Api)
02.2012 - 04.2014
Personal Banking Staff
HSBC Bank
10.2011 - 02.2012
Bachelor's Degree - Business Administration
Parahyangan Catholic University
04.2001 -