Ferry N. Langelo

Company Overview: subsidiary company of Pioneer Adhesives Inc. Manila, Philippines formerly Republic Chemical Industries Inc., is a wholly Filipino-owned manufacturing and distribution company, one of the leaders in the marketplace and committed to giving our customers excellent service, as well as reliable industrial and household adhesives, sealants, waterproofing, specialty coatings, and insulation in the country. Pioneer is known for leading brands Pioneer Epoxy, Pioneer Mighty Bond, and Pioneer Elastoseal.

• Running rep office of Republic Chemicals Inc. (now Pioneer Adhesives Inc.) in Jakarta as Business Consultant and upgrading and established PT. Pioneer Adhesives Indonesia as sister company of Pioneer Adhesives Inc. Philippines in Oct 2017.
• Start from only 5 direct employees to 92 direct employees with a full corporate management team.
• In 2015 Pioneer only have 1 product in 1 segment with Net Total Sales USD 42,253. -, NIAT 0.2% become 40 products in 5 segments with NTS USD 5,033,112. - NIAT 23% in 2024 and 64% of the distributors pay in advance.
• Investment in USD 1.4 at end of 2017 million and ROI in 2023.
• I am using Balance Scorecard as the business methodology.
• Diverting the customer business model from sole trader become 24 Multi Distributors in 2018 and merging 2 functions Sales Generator & Demand Generator in each territory which is earlier was 2 different function persons, who service about 7000+ retail customers and 120,000+ end users.
• Best leader of Pioneer Adhesives Enterprise in the year 2020, 2021, 2022, 2023.
• Inventor of 'Anti Kapang Protective Coating System' (Shipworm Protective Coating System) in 2019 and upgrading to Anti Kapang Protective Decorative Coating System in 2021.
• Conducting initial basic work research in the Eastern Malaysia region for territorial development.

Company Overview: Pidilite is a public listed of the India's leading chemical companies, with more than 4000 employee’s and expanded overseas since 2005 to the Middle-East, Africa, South East Asia, Russia, USA, Brazil, etc. The company’s turnover was over half a billion US $ last year.

• Overall responsible for leading the Sales and business development, management and control for the Indonesian, business operation.
• Successfully set up the new company and distribution for PT Pidilite Indonesia in January 2006.
• Set up the sales and distribution of the entire range of chemicals like adhesives and sealant, automotive chemical, construction chemical, art materials chemicals and textile chemical from Pidilite India, Middle East, Thailand, China and USA.
• Successfully introduced and created brand awareness of Pidilite’s range of products in the Indonesian market.
• Took over Pidilite Indonesia’s operations management in 2008.
• Successfully cleaned up inventory and account receivables of previous management in 6 months.
• Successfully realigned the range of features, benefits and pricing to reflect very high levels of products and services.
• Realigned the logistics and supply chain process to deliver customer satisfaction and availability of the products in the market.
• Appointed new distributors and big customers across Indonesia in new business models from 2009 that were willing to give bank guarantees, LC’s or Cash in Advance as security for payment of products.
• Continuing bringing new products based on market potential and imported from Pidilite group in India, USA, Middle East, China and Thailand.
• Pidilite is a public listed of the India's leading chemical companies, with more than 4000 employee’s and expanded overseas since 2005 to the Middle-East, Africa, South East Asia, Russia, USA, Brazil, etc. The company’s turnover was over half a billion US $ last year.

Company Overview: Henkel is a worldwide leading chemical company, having a joint venture Company in Indonesia namely Henkel Indonesien with 3 divisions IA (Industrial Adhesive), TI (Technical Industrial) and AC (Adhesive Consumer).

• Overall responsible for leading the Sales and marketing team and control of ACC business unit operations.
• Takeover ACC business unit with EBIT in minus.
• Successfully clean up the old inventory and account receivables of previous management problems in 6 months.
• Successfully selling ACC products to the market with many new accounts and buyers.

Company Overview: Amarta Buana Sentosa is a holding company and sole distributor of Health and Beauty Care from USA and France which have brand like Epiderma, Biolife, Phase-O, etc. Having 14 skin care clinics and more than 200 individual outlets across Indonesia.

• Overall responsible for leading the Sales and Promotion team, managing and control of Epiderma Skin Care Clinic and selling franchise of Epiderma Skin Care Clinic including Epiderma range of products.
• Successfully set-up franchise clinic models for prescribes items product and increasing number of clinics from 4 own clinics to total 14 clinics including franchise.
• Successfully do placement of the OTC products to more than 500 outlets across Indonesia.
• Amarta Buana Sentosa is a holding company and sole distributor of Health and Beauty Care from USA and France which have brand like Epiderma, Biolife, Phase-O, etc. Having 14 skin care clinics and more than 200 individual outlets across Indonesia.

Company Overview: One of the largest ophthalmic manufacturer and distributor in Indonesia. They also have more than 40 own retail stores across Indonesia.

• Overall responsible for supervising the Sales and Promotion Team of Fashion Ophthalmic Division and manage all key account of ophthalmic dealers across Indonesia.
• Never failed to meet aggressive revenue targets.
• Successfully appoint 42 authorized dealers and more than 300 individual optical stores across Indonesia.
• One of the largest ophthalmic manufacturer and distributor in Indonesia. They also have more than 40 own retail stores across Indonesia.

A pharmaceutical company in Indonesia that produces antibiotic and non-antibiotic raw materials, as well as finished drugs. The company is part of Sandoz Group AG, a generic and biosimilar pharmaceutical company.

• Overall responsible for promoting new ethical products to the prescribers in North East of Indonesia territory.
• Successfully launched Hydergin, Gaster and Loxen products and influence prescriber to use those brands for medicals.

Gillette Indonesia is a brand of personal care products, especially razors and shaving supplies, manufactured and marketed by PT Procter & Gamble Home Products Indonesia. The Gillette brand itself is part of the multinational company Procter & Gamble

• Overall responsible for conducting Sales and Promoting Gillette Razor & Cartridge products to the Wholesalers, Retailers and Key Accounts (Modern Outlets) in Northeast Indonesia area base in Manado city.
• Successfully launched new brands and built market share, namely Countor & Countor Plus in Northeast of Indonesia territory.

Djarum has come a long way since its humble beginnings in the 1950s. Growing from strength to strength, today our high-tech mass production lines produce cigarettes for both the domestic and international market.

• Overall responsible for conducting Sales and Promoting Clove Cigarette products to the Wholesalers, Retailers and Key Accounts (Modern Outlets), Restaurant, Café, Hotels and Night Club in Northeast Indonesia area base in Manado city.
• Successfully launched new brands and built market share, namely Djarum 16 and Filtra in Northeast of Indonesia territory.