Digital Marketing
Yusuf Fikri Ramdhani
Digital Marketing Enthusiast
Yogyakarta
Summary
Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, search engine optimization, email marketing strategy and leads generation.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Digital Marketing Strategist
PT. Diam Aja Beres - Dabtive Agency
04.2024 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Increased digital channel asset with targeted digital marketing strategies.
- Optimized campaign performance by conducting thorough data analysis and making strategic adjustments.
- Continuously refined targeting parameters based on audience behavior analysis, ensuring optimal message relevancy for each segment.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Identified technology framework required to support digital strategies.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
Digital Strategist
PT. Inovatif Muda Berkarya
03.2023 - 03.2024
- Implement digital marketing strategies to achieve business goals, such as increasing brand awareness, generating leads, or boosting sales.
- Analyze data to measure the effectiveness of campaigns and make necessary adjustments.
- Collaborate with creative teams to develop engaging and effective content and design.
Manage digital marketing budgets. - Build and maintain relationships with internal and external stakeholders.
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
Digital Marketing
PT. Data Nusantara Adhikarya
06.2020 - 03.2022
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic also leads.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Executed all digital marketing initiatives, including SEO and SEM and social media content. Successfully generate 100 leads in first two month for LMS Product.
Social Media & Content Specialist
PT. Gamatechno Indonesia
06.2018 - 06.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media. Increase social media follower and website traffic more than 100%.
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, brand awareness and website or social media traffic.
- Provided digital marketing solutions to all product of PT. Gamatechno Indonesia. Also gain ROI more 1000% with content marketing strategy.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns with Product Owner.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Freelance Digital Marketing
Self Employed
07.2010 - Current
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content. Minimum can increase client traffic 10%
- Built, implemented and updated effective SEO strategies.
- Completed keyword research to target clients based on keyword targeting.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Optimized company's website and main corporate or Small Medium Business blog to boost SEO traffic to sites.
- Strategized and developed digital activation for client's needs.
Education
Bachelor of Science - Computer Science
Universitas Amikom Yogyakarta
Yogyakarta 07.2012 - 12.2017
Skills
SEO
Content Marketing
Social media marketing
Keyword research
Analytics
Digital Marketing
Interests
UI/UX Design
Data Science and Analytics
Hobbies
Sometimes at the weekend i took myself to play dota 2 all the time to blow up all the fatigue and to keep myslef entertained.
Certification
Become a Digital Marketer - Linkedin
Timeline
Digital Marketing Strategist
PT. Diam Aja Beres - Dabtive Agency
04.2024 - Current
Digital Strategist
PT. Inovatif Muda Berkarya
03.2023 - 03.2024
Digital Marketing
PT. Data Nusantara Adhikarya
06.2020 - 03.2022
Become a Digital Marketer - Linkedin
02-2019
Content Marketing Foundations - Linkedin
02-2019
Marketing Foundations: Growth Hacking
02-2019
B2B Foundations: Social Media Marketing
01-2019
Digital Marketing Masterclass
11-2018
Social Media & Content Specialist
PT. Gamatechno Indonesia
06.2018 - 06.2020
Bachelor of Science - Computer Science
Universitas Amikom Yogyakarta
07.2012 - 12.2017
Freelance Digital Marketing
Self Employed
07.2010 - Current
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