Goal-oriented manager with distinguished experience in Sales & Marketing Hotel industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
22
22
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Director of Sales and Marketing
The Kharma Villas Yogyakarta
10.2022 - Current
Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
Analyzed sales and marketing data for improved strategies.
Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managed sales promotions and marketing strategies on major social media sites.
Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
Conducted market research to identify customer needs and preferences.
Social Media & Online Travel Specialist
Entrepreneur
10.2018 - 10.2022
Enhanced customer satisfaction by providing personalized travel recommendations and itinerary planning.
Developed strong relationships with clients, leading to repeat business and positive referrals.
Arranged travel accommodations for groups, couples, executives, and special needs clients.
Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
Senior Market Manager (Central Indonesia Area)
Tiket.com
01.2017 - 10.2018
Manage a team of Market Managers (MM) to present Tiket.com to hotels and sign them up to register their property for bookings with Tiket.com
The role is KPI-driven with acquisition targets, requiring substantial time spent visiting with current or potential partners
I also personally interact and acquire hotels, like the MM.
Market Manager (Central Indonesia Area)
Tiket.com
06.2015 - 01.2017
To present Tiket.com to hotels and sign them up to register their property for bookings with Tiket.com, then maintain the account relationship with the hotel
The role is KPI-driven with acquisition targets, requiring substantial time spent visiting with current or potential partners
Identify, prioritize, contact new accommodation properties and ensure pricing and availability competitiveness in assigned market
Manage top accounts – down, develop and manage top accounts in assigned destination and ensure the team develops mutually beneficial accommodation property relationships to grow market share
Report & analyze – plan with line manager, implement, and monitor agreed KPI's and be able to analyze, visualize and discuss trends, issues and opportunities with team and manager
Understand the industry and its developments – update knowledge of pros and cons of competitor models, market trends & landscape, accommodation rate structure and yield management, connectivity options and customer booking trends
Guide the hotels to enter information into extranet to completion
Work with hotels on promotional activities to increase bookings
Sales Manager
Grand Tjokro Hotel Yogyakarta
02.2015 - 07.2015
Responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel
Also develops strategic action plans for hotels to drive measurable, incremental sales revenue
Identify areas of opportunity in performance and recommend tools and sales training to optimize performance of sales team
Additionally work with individual hotel teams to identify skill development areas and properly deploy sales and marketing resources.
Sales Marketing & Ecommerce
Santika Hotel Yogyakarta
02.2014 - 02.2015
Sales executives are the key point of contact between an organisation and its clients: answering queries, offering advice and introducing new products
The work includes: organizing sales visits, demonstrating and presenting products, establishing new business, maintaining accurate records, attending trade exhibitions, conferences and meetings, reviewing sales performance, negotiating contracts and packages, aiming to achieve monthly or annual targets
E commerce: The E-Commerce is responsible for assisting the Hotel Manager in online content management, seeking online marketing opportunities and managing the company´s website and web traffic
Develops direct and semi-direct online channels to check and to improve the Internet presents of the hotel
Has to be creative with a strategic mind and needs good Computer knowledge and internet skills.
Sales & Marketing Manager
Amaris Hotel Diponegoro Yogyakarta (Currently kottaGo Hotel)
10.2012 - 02.2014
Sales executives are the key point of contact between an organisation and its clients: answering queries, offering advice and introducing new products
The work includes: organizing sales visits, demonstrating and presenting products, establishing new business, maintaining accurate records, attending trade exhibitions, conferences and meetings, reviewing sales performance, negotiating contracts and packages, aiming to achieve monthly or annual targets
E commerce: The E-Commerce is responsible for assisting the Hotel Manager in online content management, seeking online marketing opportunities and managing the company´s website and web traffic
Develops direct and semi-direct online channels to check and to improve the Internet presents of the hotel
Has to be creative with a strategic mind and needs good Computer knowledge and internet skills.
Sales Executive
Jogjakarta Plaza Hotel - Prime Plaza Hotel
07.2009 - 10.2012
Sales executives are the key point of contact between an organization and its clients:
answering queries, offering advice and introducing new products.
organizing sales visits
demonstrating and presenting products
establishing new business
maintaining accurate records
attending trade exhibitions, conferences and meetings
reviewing sales performance
negotiating contracts and packages
aiming to achieve monthly or annual targets
Secretary Of F&B Manager And FB Sales
Java Paragon Hotel & Residences Surabaya
01.2008 - 07.2009
To assist the F&B Manager & Assistant F&B Manager for all admin matters (filing, faxing, and typing)
To attend departmental meeting and take minutes
To be familiar with hotel’s Promotion and to transfer documents correctly
Deal effectively with guests and workplace colleagues from a variety of cultures; To perform other duties that the Director of F&B assigns
Created and updated records and files to maintain document compliance.
Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness.
Managed executive calendars, scheduling appointments and meetings to optimize time management.
Sales & Marketing Coordinator
Hi-Lon Garment
01.2007 - 01.2008
Sales Marketing at Garment Company
Exceeded quarterly sales targets consistently by utilizing proven closing techniques during negotiations with potential clients.
Implemented a CRM system that streamlined the tracking of leads, deals, and customer interactions for the entire sales team.
Increased lead generation by executing innovative outbound strategies, such as cold calling and email campaigns.
Conducted market research to identify trends and competitor strategies, informing adjustments to company offerings accordingly.
Human Resources Officer
Pakuwon Golf & Family Club (Managed By Sheraton Surabaya)
12.2004 - 06.2006
Recruitment and Selection
Training and Development
Coordinated new hire onboarding, completing background checks and reference checks to complete screenings.
Personnel Administration
Creating a Conducive Work Ecosystem
Performance Evaluation
Processed paperwork and hiring details for promotions and lateral position changes.
Coordinated employee placements and administrative details.
Account Receivable (Accounting)
Sheraton Mustika Hotel Yogyakarta
05.2002 - 12.2004
Account receivable
Posted cash receipts to customer accounts to maintain current and accurate account balances.
Performed thorough account reconciliations to locate discrepancies and ensure accuracy in company records, avoiding costly errors down the line.
Prepared spreadsheets using formulas, V-lookup and other intermediate and advanced Microsoft Excel skills.
Negotiated favorable payment terms with clients experiencing financial difficulties, preserving valuable business relationships while safeguarding company interests.
Education
Bachelor of Economics - Graduate Sarjana Ekonomi (Akutansi)
STIE WIDYA WIWAHA
Yogyakarta, Indonesia
04.1999 - 04.2003
Senior High School -
SMA Muhammadiyah 1 Yogyakarta
Yogyakarta, Indonesia
01.1996 - 04.1999
Junior High School -
SMP N1 Muntilan
Magelang, Indonesia
01.1993 - 04.1996
Elementary School -
SD N 2 Salam
Magelang, Indonesia
01.1991 - 04.1996
Skills
Pricing strategy
Personal Information
Date of Birth: 02/12/81
References
Ibu Ita Saleh, Director of Human Resources, Sheraton Surabaya Groups
Bp. Gusti, Golden Rama Tour &
Hobbies
Traveling
Timeline
Director of Sales and Marketing
The Kharma Villas Yogyakarta
10.2022 - Current
Social Media & Online Travel Specialist
Entrepreneur
10.2018 - 10.2022
Senior Market Manager (Central Indonesia Area)
Tiket.com
01.2017 - 10.2018
Market Manager (Central Indonesia Area)
Tiket.com
06.2015 - 01.2017
Sales Manager
Grand Tjokro Hotel Yogyakarta
02.2015 - 07.2015
Sales Marketing & Ecommerce
Santika Hotel Yogyakarta
02.2014 - 02.2015
Sales & Marketing Manager
Amaris Hotel Diponegoro Yogyakarta (Currently kottaGo Hotel)
10.2012 - 02.2014
Sales Executive
Jogjakarta Plaza Hotel - Prime Plaza Hotel
07.2009 - 10.2012
Secretary Of F&B Manager And FB Sales
Java Paragon Hotel & Residences Surabaya
01.2008 - 07.2009
Sales & Marketing Coordinator
Hi-Lon Garment
01.2007 - 01.2008
Human Resources Officer
Pakuwon Golf & Family Club (Managed By Sheraton Surabaya)
12.2004 - 06.2006
Account Receivable (Accounting)
Sheraton Mustika Hotel Yogyakarta
05.2002 - 12.2004
Bachelor of Economics - Graduate Sarjana Ekonomi (Akutansi)
STIE WIDYA WIWAHA
04.1999 - 04.2003
Senior High School -
SMA Muhammadiyah 1 Yogyakarta
01.1996 - 04.1999
Junior High School -
SMP N1 Muntilan
01.1993 - 04.1996
Elementary School -
SD N 2 Salam
01.1991 - 04.1996
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