Frista Irawan
Digital Media Manager
Duri Selatan 1 no. 64 KA, Jakarta, Indonesia
Summary
Passionate advertising professional experienced in digital planning and delivering high-performing marketing campaigns. Offering 8 years of experiences in digital marketing industry. Networks proactively to build tactical campaign and media buying to reaches target audiences and achieves revenue goals through focused strategy and planning.
Overview
11
11
years of professional experience
4
4
Certifications
Work History
Digital Media Manager
Publicis Groupe
03.2025 - Current
- Paid digital media planning and strategy campaign in hygiene media, publishers and programmatic
- Creating proposal for brand's Media recommendation
- Achieving the goals of the client's KPI
- Offering the consultive ideas for the brand objective
Digital Manager
Dentsu Indonesia (Dwisapta)
09.2021 - 03.2025
- Digital planning and strategy campaign across various platforms
- Creating proposal for client's media recommendation in hygiene media, publishers and programmatic
- Maintaining goals and targets on digital media
- Offering consultative ideas or insight to client and internal team
- Reporting to the clients for the campaign result
Account Manager
Red Tree Asia
02.2019 - 08.2021
- Maintained relationships with existing clients and daily update about the campaign performance
- Provided insight to the clients for the best practice campaign and industry trends
- Collaborated with internal team to facilitate clients need
- Led for every digital campaign and ensure the goals delivered well
- Analysed data for report to the clients
Account Manager
Next Digital Indonesia
07.2016 - 01.2019
- Maintained existing clients (Some of clients handled: Morinaga, Egafood, Dulux, Kalbe, Unifam, Fujitsu, EPSON, Tarsus, Fitness First, etc)
- Developed digital campaign on social media, Social Media Ads, Google, SEM, SEO, and website development
- Report and presented campaign result to the clients
Account Executive
Omeoo Media
11.2015 - 06.2016
- Maintained daily activity for digital campaign
- Monthly meeting for updated SEO report
- Google Analytics and Social Media Performance
Marketing Executive
Aquatech Indonesia
09.2014 - 10.2015
- Business development and found the new leads
Education
Bachelor Degree - Public Relations
The London School of Public Relations
Jakarta, IndonesiaCertification
Certified on Google Analytics & SEO - 2018
ACHIEVEMENT
- 1st Runner Up The Best Event “Bumi Laut Tenggara” on PR Festival 2013 on London School of Public Relations
- Winning Gold Service Quality Award 2019 for Computer Category (Lenovo Indonesia) in Digital Platform
- Achieved 1st Page SEO in 3 months for Client "Ichtus International School"
- Achieved Highest Market Sales for Inhaler & Roll On Category for Client "Plossa" On July, 2022 due to campaign on Paid Ads
Timeline
Digital Media Manager
Publicis Groupe
03.2025 - Current
Digital Manager
Dentsu Indonesia (Dwisapta)
09.2021 - 03.2025
Account Manager
Red Tree Asia
02.2019 - 08.2021
Account Manager
Next Digital Indonesia
07.2016 - 01.2019
Account Executive
Omeoo Media
11.2015 - 06.2016
Marketing Executive
Aquatech Indonesia
09.2014 - 10.2015
Bachelor Degree - Public Relations
The London School of Public Relations