Personal Information
- Date of Birth: 12/19/89
- Nationality: Indonesian
- Marital Status: Married
Hi, I’m
GARYANES WAHYU
Marketer
Bekasi
Personal Information
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
10
years of professional experience
Work History
PT Grooceries City Indonesia
Marketing Manager
10.2023 - 09.2024
Job overview
- Strategically managed Grooceries City's social media footprint, boosting engagement on Social Media ( Tiktok, Instagram & Youtube)
- Crafted and executed Grooceries City Supermarket's holistic marketing strategies, overseeing planning, budget allocation, execution, and ROI analysis
- Transformed in-store experiences with innovative visual merchandising, enhancing store aesthetics and customer interaction points
- Led targeted media placement, optimizing a mix of digital and traditional channels for heightened brand exposure
- Drove customer retention through the development of compelling membership programs
- Successfully orchestrated brand activations, including promotional events and strategic partnerships, to amplify brand presence.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
PT Rusli Vinilon Sakti
E Commerce & Marketing Communication Head
12.2022 - 10.2023
Job overview
- Drove e-commerce growth with dynamic marketplace campaigns, including Twin-date and flash sales, enhancing sales and brand visibility
- Optimized inventory management by balancing stock levels and gross margin
- Executed strategic ad placements for increased sales and brand recognition
- Collaborated with the Creative Division to produce high-impact visual content for e-commerce platforms
- Strengthened social media and website engagement in partnership with the Digital Marketing Division
- Managed operations for three official online stores on Tokopedia, Shopee, and Blibli, streamlining processes
- Crafted comprehensive marketing strategies to amplify brand awareness through various channels and initiatives
- Maintained brand consistency across all marketing channels as the overseer of the Yuta Brand
- Worked with sales teams to enhance content marketing and capitalize on cross-promotional opportunities
- Led a 5-member team in executing cross-departmental advertising campaigns with creative, digital marketing, and graphic design
- Reported on marketing performance and strategic insights to the Head Department and Board of Directors.
PT Gilang Agung Persada
E Commerce Assistant Manager
09.2021 - 07.2022
Job overview
- Pioneered comprehensive management of the GUESS brand portfolio, including diverse categories such as Fashion, Kids, Bags, Watches, and Accessories, across multiple online platforms
- Conducted strategic research to amplify the company's digital presence and escalate e-commerce sales
- Led cross-functional collaboration for campaign development, from conceptualization to post-execution analysis
- Developed and implemented a dynamic social media marketing strategy, significantly enhancing brand engagement
- Drove operational excellence, resulting in cost savings and improved profit margins
- Managed inventory control, optimizing stock levels and fulfillment processes to minimize overhead costs
- Delivered outstanding customer service, promptly addressing customer issues and managing product reviews
- Supervised a team of 4, instilling a culture of accountability and achievement of sales and performance goals
- Upgraded e-commerce user experience by refining landing pages, storefronts, and product details, and optimizing digital ad campaigns
- Produced detailed weekly and monthly reports to track sales, traffic, and key performance indicators.
PT ABC PRESIDENT INDONESIA
E Commerce Specialist
01.2020 - 06.2021
Job overview
- Spearheaded ABCPI's E-Commerce initiatives, leading targeted promotions and activities to boost online presence
- Collaborated with Brand & Digital Teams to develop engaging content and innovative ad campaigns
- Analyzed market trends and consumer insights to inform strategic e-commerce decisions
- Crafted compelling product narratives and visuals, optimizing online visibility and conversion rates
- Established a comprehensive online sales framework, ensuring alignment with company goals and efficiency
- Devised dynamic pricing strategies, balancing inventory, marketing efforts, and shipping considerations
- Coordinated with Sales Department to guarantee consistent product availability and inventory management
- Partnered with E-Commerce colleagues for seamless account management and program implementation
- Championed cross-departmental information exchange to uphold accurate and current product data
- Delivered insightful brand performance reports, empowering brand and sales teams with actionable analytics.
PT ABC PRESIDENT INDONESIA
Area Marketing Promotion Executive
04.2009 - 04.2012
Job overview
- Planned and executed marketing campaigns in Jawa Barat & Jabodetabek, boosting brand visibility and engagement
- Crafted and executed a targeted marketing and communications strategy, solidifying brand positioning in key markets
- Leveraged market research and customer insights to drive informed product marketing and market entry strategies
- Directed the development of compelling marketing collateral, enhancing point-of-sale impact and driving sales growth
- Led customer research initiatives, translating complex data into actionable market intelligence
- Orchestrated engaging brand activations and promotional events to intensify consumer interaction and brand experience
- Conducted rigorous analysis of marketing efforts to identify and capitalize on optimization opportunities
- Managed strategic media placements, optimizing channel reach for radio and out-of-home advertising
- Cultivated partnerships with media, event organizers, and community groups to bolster marketing efforts
- Collaborated closely with the sales team to achieve revenue goals and increase market penetration.
Welaco Indonesia
Business Development
01.2014 - 01.2015
Job overview
- Expertly developed and pitched persuasive proposals, working alongside internal teams to elevate service offerings and boost product sales
- Mastered the art of crafting and presenting captivating presentations to clearly articulate value propositions and build rapport with audiences
- Proactively represented the firm at trade shows, aggressively marketing our services to broaden our market footprint
- Cultivated and sustained strong customer relationships, guaranteeing satisfaction and consistently exceeding sales targets through diligent follow-up
- Maintained an in-depth understanding of both existing and emerging products and services, ensuring the provision of knowledgeable customer advice
- Addressed customer complaints swiftly and with utmost professionalism, strictly adhering to company policies to maintain service excellence
- Led the development and execution of integrated marketing strategies, achieving and surpassing profitability goals while boosting customer satisfaction
- Directed dynamic events and marketing campaigns, resulting in a marked increase in qualified lead acquisition
- Conducted thorough market research, providing strategic recommendations based on detailed competitive analysis
- Held regular client consultations to refine marketing approaches and enhance social media presence
- Managed and distributed annual marketing budgets judiciously, maximizing ROI for clientele
- Designed and articulated creative solutions to complex business issues, strengthening client trust and collaborative relationships.
Education
London School Public of Relations
Bachelor of Communications
University Overview
SMA 4 Jakarta
High School Diploma from Marketing
04.2012
University Overview
Skills
- Microsoft Office
- Creativity And Problem Solving
- Digital Marketing
- Marketing Strategies
- Event Management
- Retail & Brand Operations
- Brand Management
- Sales & Business Development
- Linkedln
Languages
English
Indonesia
Timeline
Marketing Manager
PT Grooceries City Indonesia
10.2023 - 09.2024
E Commerce & Marketing Communication Head
PT Rusli Vinilon Sakti
12.2022 - 10.2023
E Commerce Assistant Manager
PT Gilang Agung Persada
09.2021 - 07.2022
E Commerce Specialist
PT ABC PRESIDENT INDONESIA
01.2020 - 06.2021
Business Development
Welaco Indonesia
01.2014 - 01.2015
Area Marketing Promotion Executive
PT ABC PRESIDENT INDONESIA
04.2009 - 04.2012
London School Public of Relations
Bachelor of Communications
SMA 4 Jakarta
High School Diploma from Marketing
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