Georgy Fabrian

• Increased product awareness by developing and implementing strategic marketing campaigns.
• Increased product exposure through brand partnership with various relevant local brand, creating & implementing strategic partnership marketing plans.
• Facilitated cross-functional project teams to develop integrated marketing plans for new product launches & existing products (product marketing, retail, e-commerce team)
• Collaborated & managed various vendors such as creative, activation, digital, influencers, & media agencies to deliver effective marketing strategy, ensuring timely delivery within budget constraints.
• Collaborated with internal market research team to identify target audiences and refine marketing strategies accordingly.
• Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
• Implemented consistent branding across all channels, ensuring a cohesive message and professional image.
• Tracked key performance indicators to measure success of campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.
• Established metrics-driven approach to evaluate success of digital campaigns on platforms like Meta, Google, and other relevant platforms.
• Managed successful trade show participation, resulting in increased leads and valuable industry connections also potential future projects in B2B2C

• Handled SEIN (Samsung Electronic Indonesia) CM (Corporate Marketing) / Brand, Retail, and MX (Smartphones) Campaigns
  
  Campaigns:
  1. Galaxy S21 FE
  2. MX Retail Samsung Experience Virtual Store
  3. Brand Campaign #TeamUnstoppableHandled SEIN (Samsung Electronic Indonesia) CM (Corporate Marketing) / Brand, Retail, and MX (Smartphones) Campaigns Campaigns: 1. Galaxy S21 FE 2. MX Retail Samsung Experience Virtual Store 3. Brand Campaign #TeamUnstoppable

• Skills: Client Services · Project Management · Account Management · Digital Marketing · Influencer Marketing · Social Media Marketing · Digital Media · Advertising

Handled & managed Samsung Electronics Indonesia (SEIN) digital campaign for Foldables, Flagship (S series), Wearables, A-Entry, M Series products through Samsung Indonesia owned digital assets

Campaigns:
1. Galaxy Z Fold3 | Flip3 5G (Launch campaign)
2. Galaxy Z Fold2 | Flip
3. Galaxy S21 FE
4. Galaxy Watch4 | Buds2 (Launch campaign)
5. Galaxy M02, M12
6. Galaxy A02s, A03s, A03 Core

Job Desc:
• Delivering an exceptional client experience on a day-to-day basis during every agency interaction
• Project Management. Ensuring defined client expectation are understood by wider team. Being responsible for executing the campaign delivery process and providing daily support to the wider team.
• Cooperate with various team such as SMC (social media center), data analyst, content planner, media team, creative team, strategist, and influencers team to produce a successful campaign and achieve KPI through Samsung social media owned assets, including weekly & monthly performance monitoring & reporting.
• Financial Knowledge. Knowledge for financial process for end to end invoicing including managing campaign/project budget, etc.

As part of the RevoU Labs program worked as a Performance Marketer / Social Media Ads helping manage the Facebook Ads for IndiHome Study Borneo, Indonesia region. Generated 131 new quality leads in 45 days running FB&IG Ads

Including:
Perform market and audience research based on industry trends, existing customer data, past marketing performance and business objectives for prospecting and remarketing.
- Creating a Landing Page for IndiHome Study Borneo
- Develop a paid marketing campaign strategy and presentation for stakeholder approval.
- Develop Facebook ad creatives on multiple formats such as Video, Carousel, and Static Images.
- Create ad copy to deliver the right message to each audience segment.
- Set up and publish all Facebook ad campaigns.
- Conduct performance analysis to provide insights and recommendations.
- Prepare and present weekly & monthly campaign performance updates to stakeholders

• Client Relationship Management. Delivering an exceptional client experience on a day-to-day basis during every agency interaction
• Project Management. Ensuring defined client expectation are understood by wider team (creative, digital, strategist team). Being responsible for executing the campaign delivery process and providing daily support to the wider team. Ensure all items are delivered correctly and according to the specified timeline/deadline
• Cooperate with digital team formulating strategies & editorial plan to achieve KPI through client’s social media owned assets, including digital & media monthly reporting
• Financial Knowledge. Knowledge for financial process for end to end invoicing including managing project budget, etc.
• Negotiate contracts and close agreements either with clients or vendors to maximize profits
  
  Brands: Hyundai Motors Indonesia (Digital), Sutra & Fiesta (ATL & Digital), Vidoran (ATL & Digital), Total Care Mouthwash (ATL & Digital), Crystalline (ATL), Pizza Hut Delivery (Digital), Great Giants Foods (Digital)