Gina Valerina

• Lead end-to-end lead generation efforts through direct outreach and engagement across platforms like TikTok, Instagram, and Facebook.
• Develop and execute digital marketing strategies to boost brand awareness and grow an online community of potential renters.
• Identify and nurture cold leads until they are ready to convert, primarily through personalized communication and follow-ups via WhatsApp.
• Collaborate with the sales team by qualifying and handing over leads while monitoring the handover process for efficiency.
• Ensure consistent brand messaging while tailoring outreach content to fit different audience segments.
• Stay updated on housing market trends and competitor activities to inform marketing tactics and improve campaign results.

Strategy Development: Design and implement comprehensive content marketing strategies aligned with overall business goals and target audience needs.
Conduct market research and competitor analysis to identify content opportunities and trends.

Content Creation & Management: Oversee the creation of high-quality, engaging content across various channels, including blogs, social media, newsletters, CRM and whitepapers.
Manage content calendars to ensure timely and consistent content delivery.

Team Leadership: Lead, mentor, and manage a team of content creators, including writers, designers, and editors.
Foster a collaborative environment and provide guidance on content best practices and industry standards.

Performance Optimization: Utilize analytics tools to measure and analyze content performance, identifying key metrics and areas for improvement.
Implement A/B testing and other optimization techniques to enhance content effectiveness and ROI.

Cross-Functional Collaboration: Work closely with the marketing, sales, and product teams to align content strategies with overall company objectives and campaigns.

Brand Consistency: Ensure all content adheres to brand voice, guidelines, and messaging standards.
Maintain and evolve content standards to reflect brand identity and audience preferences.

Innovation & Trends: Stay up-to-date with the latest industry trends, tools, and best practices in content marketing.
Continuously explore new content formats and technologies to engage audiences effectively.

SEO-Driven Strategy Development:

• Craft and implement content marketing strategies that integrate SEO best practices to improve search engine rankings and drive organic traffic.
• Conduct keyword research and analysis to identify high-impact topics and opportunities for content optimization.
• Coordinate content and work closely with content writers, graphic designers, and social media managers
• Supervise, create, and control content so that it complies with applicable guidelines, ensuring that the quality of the content is not below standard
• Optimizing content by continuously developing or fixing errors in content
• Collaborate with other teams in evaluating content to determine whether it should be retained or even removed
• Perform analysis on reports from the content team.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers' needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed.

Content Creation:

Write high-quality, engaging, and informative content for various digital platforms, including blogs, websites, social media, and email campaigns.

Develop content tailored to specific keywords and topics to enhance SEO performance and user engagement.

Account Receivable:

Keeping track of all payments and expenditures, including payroll, purchase orders, invoices, statements, etc.

Reconciling processed work by verifying entries and comparing system reports to balances.

Process employee payments by verifying expense reports and preparing paychecks.

Manage vendor payments, schedule checks, and handle vendor inquiries regarding finances.

Prepare account analyses and monthly financial reports.