Giza Yunita Rahmadhani
Sales & Channel Data Analyst | Focused On Sales Performance, Channel Strategy & Market Insights
East Jakarta,DKI Jakarta
Summary
Results-driven Sales & Channel Data Analyst with 2+ years of experience in route-to-market strategy and sales performance optimization across Online, Retail, and Distribution channels (including GT and MT). Currently leading data initiatives at Scarlett Indonesia, including automated dashboards, online demand planning, Beauty Advisor tracking, and product launch monitoring.
Proficient in Excel, Google Sheets, SQL, Metabase, Tableau, Power BI, and Looker Studio. Experienced in tracking key metrics (revenue, margin, basket size, market share), conducting competitor analysis, and supporting decision-making through clear, data-backed insights. Strong cross-functional collaboration skills with a track record in improving sales productivity, retention, and regional distribution efficiency.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Sales Analyst Executive
Scarlett Indonesia
West Jakarta
02.2025 - Current
- Analyzed sales across four brands and led weekly demand planning for online channels to support accurate forecasting and prevent stockouts.
- Built automated dashboards in Looker Studio and Power BI to monitor sales performance by channel and category.
- Managed the New Product Launch (NPL) calendar and tracked daily trendlines to assess post-launch performance.
- Conducted market pricing analysis across all categories and brands to support launch readiness and competitive positioning.
- Conducted monthly sell-out tracking for resellers and distributors segmented by region and area coverage to support stock monitoring and sales alignment.
- Monitored Beauty Advisor performance based on sell-in and sell-out data segmented by store, product, store type, and individual Beauty Advisor.
- Led the development of a dedicated Beauty Advisor SFA system, from planning and module creation to training and nationwide rollout.
Channel Development & Route-to-Market Analyst
eFishery (PT. Multidaya Teknologi Nusantara)
Bandung, Banten
11.2023 - 01.2025
- Developed and analyzed multi-channel strategies (General Trade, Modern Trade, Horeca) to drive growth and expand market reach across key distribution channels.
- Created and maintained performance reports, tracking metrics such as revenue, customer retention, market share, and distribution efficiency across regions (cities, areas, provinces).
- Supported strategic decision-making by preparing data and analysis for weekly, monthly, quarterly, and yearly reviews.
- Leveraged data analytics tools (Google Sheets, Excel, SQL, Metabase, Tableau) to identify trends and optimize strategies.
- Monitored operational processes to ensure alignment with targets and customer service standards.
- Analyzed field data and Route to Market performance across regions and channels to enhance sales performance and market coverage.
- Collaborated with cross-functional teams (marketing, business development, logistics, pricing) to align strategies and ensure seamless execution.
Business Development Administrator
eFishery (PT. Multidaya Teknologi Nusantara)
Bandung, Banten
01.2023 - 11.2023
- Collected market and customer data, including feedback from churned customers, using Google Forms to identify trends, key drivers, and potential growth opportunities.
- Analyzed and documented data in Google Sheets to uncover patterns in customer behavior, churn reasons, and market segments, providing actionable insights for retention strategies and acquisition optimization.
- Prepared reports and dashboards in Google Sheets to summarize market insights and customer behaviors, supporting strategic decision-making.
- Collaborated with cross-functional teams (logistics, channel development, product) to translate insights into strategies for improving customer retention and identifying high-potential growth areas.
Founder
Ecuy Snack
East Jakarta
11.2021 - 12.2022
- Sold 10,000+ pcs of Lemper on Tokopedia with a 4.9/5.0 customer rating.
- Promoted products via Tokopedia, WhatsApp Business, and traditional markets, increasing visibility and sales.
- Managed customer inquiries and resolved issues to ensure high satisfaction.
- Streamlined operations and inventory management for consistent product quality.
- Identified growth opportunities and adapted strategies to drive business growth.
- Managed daily inventory and reordering to maintain efficient operations.
Downstream Operation Admin Intern
eFishery (PT. Multidaya Teknologi Nusantara)
Bandung, Banten
08.2022 - 11.2022
- Managed and confirmed purchase orders, coordinating with account executives and customers.
- Ensured stock availability and timely delivery by liaising with suppliers and logistics vendors.
- Created and tracked route orders, verifying delivery accuracy and goods receipts.
- Designed and documented workflows to optimize order fulfillment efficiency.
- Monitored product delivery timelines, ensuring on-time and on-budget delivery.
- Collaborated with cross-functional teams to resolve fulfillment issues and improve processes.
- Maintained order tracking system to monitor sales performance and operations.
Customer Service Intern
UniPin (PT. Dua Puluh Empat Jam Online)
Tangerang, Banten
04.2022 - 07.2022
- Provided professional customer support, managing an average of 50 customer emails and 80 live chat inquiries daily.
- Achieved top-rated performance on Zendesk chat in May and June, receiving excellent customer feedback.
- Created data reports and analyzed customer feedback using Google Sheets and Excel to generate insights.
- Coordinated with cross-functional teams to resolve customer issues effectively.
- Assisted customers in transaction checks through the payment engine and ensured smooth processing.
- Supported the marketing team by promoting ongoing promotions to customers via live chat.
Education
Bachelor's Degree - Fisheries Science
Sultan Ageng Tirtayasa University
Serang, BT 07.2015 - 01.2020
Skills
- Sales Forecasting & Demand Planning
- Data Analytics & Reporting (Google Sheets, Excel, SQL, Metabase, Tableau, Power BI, Looker Studio)
- Dashboard Automation & Data Visualization
- Channel Strategy Development
- Sales Performance Analysis
- KPI Tracking (Revenue, Margin, Sell-Through, Market Share)
- Market & Competitor Price Analysis
- Product Launch Performance Monitoring
- Sell-In & Sell-Out Tracking
- Sales Force System Implementation
- Cross-Functional Collaboration
- Report Preparation & Executive Presentation
COURSES
DATA ANALYSIS: FULLSTACK INTENSIVE BOOTCAMP (MYSKILL)
- Basic Statistic
- Data Formatting
- Data Cleansing
- SQL, Python
- Data Visualization
Timeline
Sales Analyst Executive
Scarlett Indonesia
02.2025 - Current
Channel Development & Route-to-Market Analyst
eFishery (PT. Multidaya Teknologi Nusantara)
11.2023 - 01.2025
Business Development Administrator
eFishery (PT. Multidaya Teknologi Nusantara)
01.2023 - 11.2023
Downstream Operation Admin Intern
eFishery (PT. Multidaya Teknologi Nusantara)
08.2022 - 11.2022
Customer Service Intern
UniPin (PT. Dua Puluh Empat Jam Online)
04.2022 - 07.2022
Founder
Ecuy Snack
11.2021 - 12.2022
Bachelor's Degree - Fisheries Science
Sultan Ageng Tirtayasa University
07.2015 - 01.2020
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