Summary
Overview
Work History
Education
Skills
SOCIAL & PORTFOLIO
Timeline
AssistantManager
Gladis Maharani

Gladis Maharani

Associate Partner Content
South Jakarta,JK

Summary

Digital & Content Strategy Leader | Driving Brand Growth Through Creativity, Insight & Performance


Multidisciplinary strategist with 10+ years' experience delivering integrated campaigns that unite creativity, audience insight, and performance across ATL, digital, social, and influencer ecosystems. Skilled at building high-performing teams, crafting culturally resonant brand narratives, and developing strategies that engage audiences and drive measurable business growth.

Overview

13
13
years of professional experience
2
2
Languages

Work History

Associate Partner Content (Content Business Lead)

EssenceMediacom
06.2023 - 07.2025
  • Led content business operations for marquee brands including SK-II, P&G, Diamond, Scarlett, Gudang Garam, Smartfren, Lazada, etc.
  • Managed the full content lifecycle: strategic planning, concept development, execution, influencer management, and performance reporting.
  • Partnered with media, creative, and client teams to deliver impactful campaigns and measurable business results.
  • Developed and pitched always-on and campaign-based content strategies across digital platforms.
  • Oversaw complex projects end-to-end, ensuring timely delivery, quality, and client satisfaction.
  • Negotiated vendor and supplier contracts, securing cost efficiencies and favorable terms.
  • Streamlined processes and implemented improvements to drive operational efficiency.
  • Mentored and nurtured a high-performing team, fostering growth, collaboration, and creative excellence.

Strategy & Client Lead (Contract)

EssenceMediacom
02.2022 - 05.2023
  • Led strategic planning and content roadmaps for digital-first and influencer-led campaigns across beauty, FMCG, tech, and e-commerce.
  • Acted as the strategic bridge between clients, internal teams and all stakeholders, aligning brand goals with creative content, media, and influencer executions.
  • Managed key client relationships with a consultative approach, driving performance, trust, and business growth.
  • Orchestrated end-to-end influencer campaigns, from talent mapping and negotiation to activation and reporting.
  • Delivered data-driven strategies and business reviews to senior stakeholders, influencing decision-making and long-term planning.
  • Mentored junior teams and contributed to the development of internal tools and frameworks to scale influencer operations.

Digital Strategic Director

Bates CHI & Partners
01.2020 - 07.2020
  • Shaped integrated campaign strategy for Ultra Jaya (Ultra Milk), fusing digital storytelling, platform innovation, and ATL integration.
  • Translated cultural and audience insights into bold brand narratives and digitally-native campaign frameworks.
  • Collaborated closely with creatives to develop big ideas that lived seamlessly across digital, social, and influencer ecosystems.
  • Guided clients through digital transformation — from channel strategy to audience engagement and experience design.
  • Led strategic thinking in new business pitches, winning client trust with sharp insights and culturally resonant ideas.
  • Mentored junior strategists and creatives, fostering collaboration and a digital-first mindset across teams.

Digital Planning Director

Iris Worldwide
03.2019 - 01.2020
  • Built and led an integrated planning, content, and social team - driving strategic excellence across brands like NESCAFÉ, Erha, FiberCreme, Bio-Oil, Corinne de Farme, Indosat, etc
  • Provided thought leadership on brand storytelling, campaign architecture, and digital ecosystem design.
  • Blended cultural insight with platform behavior to craft integrated campaign strategies that resonated across digital, social, and influencer touchpoints.
  • Partnered closely with creatives to shape bold, idea-led narratives designed for engagement and impact.
  • Advised clients on digital transformation, channel mix, and long-term brand-building strategies.
  • Led pitch-winning strategy for key new business opportunities, grounded in sharp insights and creative thinking.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Digital Strategic Planning Manager

Iris Worldwide
01.2018 - 02.2019
  • Led campaign strategy across diverse client portfolios, translating audience insight and digital behavior into compelling, idea-driven frameworks.
  • Defined platform strategies and content direction across paid, owned, and earned media channels.
  • Collaborated with creative, content, and social teams to develop and execute integrated, high-impact campaigns.
  • Supported business pitches and brand planning with clear, insight-led strategic narratives.
  • Regularly reviewed and optimized strategic plans in response to market shifts, ensuring continued relevance and performance.
  • Delivered market analysis and consumer insight presentations to senior leadership, shaping key campaign and business decisions.

Senior Digital Strategist

Iris Worldwide
01.2017 - 01.2018
  • Developed digital-first strategies rooted in insight, platform relevance, and audience behavior.
  • Crafted content and campaign frameworks across social, digital, and influencer ecosystems.
  • Collaborated with creatives to bring strategic thinking to life through idea-led executions.
  • Contributed to successful new business pitches by delivering sharp cultural insights and digital opportunity mapping.
  • Strengthened brand communication with in-depth analyses of competitors and market behavior changes.
  • Worked on leading brands like Indosat, Diageo, BNI, Le Minerale, etc.

Digital Strategic Planner

Mediate Indonesia (MNC Group)
02.2016 - 01.2017
  • Created end-to-end digital strategies, including content mapping, influencer integration, and media optimization for brands like Fayrouz and Oracle.
  • Increased revenue growth by identifying new market opportunities and developing actionable strategies for expansion.
  • Implemented performance measurement systems to track progress against targets, identify areas for improvement, and enable informed decision-making processes.

Sr. Account Executive (Shopper & Digital)

WPP – LAL Team P&G
11.2014 - 11.2015
  • Strategized and developed 360° localized plans to connect P&G brands with consumers in both digital and retail spaces.
  • Led and managed all advertising agencies and vendors appointed by P&G, consolidating reports from all parties into comprehensive client presentations.
  • Oversaw campaign execution to ensure alignment and quality across all touchpoints.
  • Brands: Downy, Pantene, H&S, Oral-B, AmbiPur, Olay, Vicks, Gillette, Pampers.

Sr. Account Executive (ATL + Digital)

Grey Worldwide (WPP)
11.2013 - 11.2014
  • Managed brand and campaign communication strategies for Bank Mandiri, Orang Tua Group, and regional P&G projects.
  • Supported digital ideation, execution, and media planning in collaboration with creative, strategy, and media teams.
  • Translated data insights into actionable strategies, shaping market approaches and campaign objectives.
  • Strengthened client relationships through proactive problem-solving and responsive account management, improving retention rates.
  • Coordinated cross-functional teams to deliver campaigns on time and at quality standards, ensuring client satisfaction.

Senior Business Development

Mindtalk (Merah Cipta Media Group)
01.2013 - 11.2013
  • Sold MCM digital media assets to brands, building strong client relationships and driving revenue growth.
  • Strategized and developed localized digital plans tailored to client campaign objectives, ensuring audience relevance and impact.
  • Delivered end-to-end campaign management, including performance tracking, analysis, and reporting to optimize future activities.
  • Brands: BCA, Suzuki, Telkomsel, Danone – Aqua, Nokia, Mizone.

Marketing Communications Specialist

Merah Cipta Media
Jakarta, Indonesia
06.2012 - 12.2012
  • Prospected, negotiated, and closed deals with brands and media partners to drive business growth.
  • Managed planning and budgetary control for all digital marketing initiatives and events.
  • Researched emerging online media opportunities — including mobile apps, social media, blogs, and forums — to expand brand reach.
  • Collaborated with in-house digital media asset teams to create integrated offline and online events aligned with client objectives.
  • Events handled: Sparx Up, Today’s Hero, SocMedFest.

Education

Bachelor's Degree - Communication

University of Merdeka Malang
Malang, Indonesia

Skills

Digital & Integrated Strategy

SOCIAL & PORTFOLIO

https://www.linkedin.com/in/gladys-maharani/

Timeline

Associate Partner Content (Content Business Lead)

EssenceMediacom
06.2023 - 07.2025

Strategy & Client Lead (Contract)

EssenceMediacom
02.2022 - 05.2023

Digital Strategic Director

Bates CHI & Partners
01.2020 - 07.2020

Digital Planning Director

Iris Worldwide
03.2019 - 01.2020

Digital Strategic Planning Manager

Iris Worldwide
01.2018 - 02.2019

Senior Digital Strategist

Iris Worldwide
01.2017 - 01.2018

Digital Strategic Planner

Mediate Indonesia (MNC Group)
02.2016 - 01.2017

Sr. Account Executive (Shopper & Digital)

WPP – LAL Team P&G
11.2014 - 11.2015

Sr. Account Executive (ATL + Digital)

Grey Worldwide (WPP)
11.2013 - 11.2014

Senior Business Development

Mindtalk (Merah Cipta Media Group)
01.2013 - 11.2013

Marketing Communications Specialist

Merah Cipta Media
06.2012 - 12.2012

Bachelor's Degree - Communication

University of Merdeka Malang

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Gladis MaharaniAssociate Partner Content