Summary
Work History
Education
Skills
Timeline
Generic
Gladys Piscentia

Gladys Piscentia

10+ Years Experience In Brand Marketing
BSD ,

Summary

Results-oriented brand marketing leader specializing in brand strategy, digital marketing, and integrated campaigns. Recognized for fostering collaboration, driving innovation, and transforming insights into measurable growth.

Work History

Head of Brand Marketing

Siloam Hospitals Group
2024 - 2025

Lead brand strategy, positioning, and marketing communication initiatives across the hospital network. Manage nationwide campaigns, strengthen corporate brand equity, and drive alignment across business units. Collaborate with medical, digital, and corporate teams to enhance patient engagement and stakeholder trust.

Brand Marketing Manager

Pluang
2021 - 2023

Drove brand strategy and loyalty programs to strengthen brand positioning in the fintech market. Led integrated campaigns and cross-functional initiatives to boost user acquisition, engagement, and retention

Digital Content Marketing Manager

PT. Kawan Lama Sejahtera
2016 - 2018

Managed corporate branding and digital content for Informa, ACE Hardware, Toys Kingdom, Chatime, Cupbob, and other brands. Optimized campaigns to enhance brand visibility and customer experience across retail and B2B segments.

Sr. Brand Strategist

Webarq Agency
2014 - 2016

Directed digital strategy development, market analysis, and media planning; managed campaigns for FMCG and retail clients including Stella Air Freshener, Mitu, Sari Roti, etc

Education

Bachelor of Visual Communication Design -

Tarumanagara University
04.2001 -

Skills

  • Brand Strategy & Positioning
  • Integrated Marketing Campaigns
  • Digital & Social Media Marketing
  • Corporate Branding & Reputation Management
  • Market & Consumer Insights
  • Leadership & Cross-Functional Collaboration
  • Creative Direction

Timeline

Bachelor of Visual Communication Design -

Tarumanagara University
04.2001 -

Head of Brand Marketing

Siloam Hospitals Group
2024 - 2025

Brand Marketing Manager

Pluang
2021 - 2023

Digital Content Marketing Manager

PT. Kawan Lama Sejahtera
2016 - 2018

Sr. Brand Strategist

Webarq Agency
2014 - 2016
Gladys Piscentia10+ Years Experience In Brand Marketing