Guntur S Siboro

Zipp Digital is a dynamic digital startup specializing in the development of multidimensional digital platforms. Our core focus lies in delivering comprehensive solutions encompassing various facets of the digital landscape, including:

• Digital Agency: offers a full suite of digital marketing services, leveraging innovative strategies to enhance brand visibility, drive engagement, and achieve business objectives
• Digital Data Analytics Dashboard: advanced analytics platform empowers businesses to extract actionable insights from vast amounts of data, enabling informed decision-making and driving business growth
• Social Customer Care: provides efficient and effective customer care solutions through social media platforms, ensuring prompt responses, personalized interactions, and customer satisfaction
• Community Universe: community platform creates a vibrant and engaged online community, fostering connections, collaboration, and knowledge sharing among like-minded individuals
• Research Board: facilitates valuable market research through online research board, enabling businesses to gather insights, conduct surveys, and gain a deeper understanding of their target audience
• Online Learning: digital learning platform offers comprehensive and engaging online courses, equipping individuals with the skills and knowledge necessary to thrive in the digital age.

Provided expert advice on merger and acquisition opportunities, resulting in successful business expansions.

• Sophos School Indonesia, which I co-founded on April 17, 2006, is a private educational institution that blends national and international curricula to deliver holistic and globally oriented learning experience. With four educational units spanning Preschool, Primary, Lower Secondary, and Upper Secondary levels, Sophos is committed to nurturing well-rounded students equipped with both academic excellence and critical life skills. Situated in the heart of BSD City, on the outskirts of Jakarta, the school is affiliated with Cambridge Assessment International Education, positioning students to achieve globally recognized qualifications. Additionally, Sophos is an approved center for Oxford International AQA Examinations, further enhancing our commitment to academic rigor.
• Beyond traditional academics, Sophos is deeply engaged in progressive educational movements, including active participation in the Google for Education initiative, which empowers both teachers and students with cutting-edge digital tools to enhance learning outcomes. By establishing and leading this institution, I have demonstrated my long-standing dedication to providing accessible, high-quality education that fosters intellectual growth, creativity, and social responsibility. This aligns strongly with my passion for driving educational equity and innovation, a focus that I am eager to bring into my work with NGOs, social enterprises, or within the ed-tech sector to amplify social impact.

I teach ariety of graduate-level courses, including Marketing and Strategic Management, within International MBA and PhD programs. This role allows me to merge my extensive industry experience as practitioner with my academic background as PhD holder, creating dynamic learning environment that bridges theory and practice. I am passionate about fostering critical thinking, strategic insight, and problem-solving skills in my students, empowering them to navigate real-world business challenges with confidence.

I teach undergraduate Marketing and Entrepreneurship courses.. My longstanding commitment to this institution reflects my deep dedication to education, particularly in nurturing young minds in regions where access to high-quality education can be limited. Through these courses, I aim to inspire entrepreneurial thinking and strategic growth mindsets in my students, equipping them with practical skills that prepare them for the rapidly evolving business landscape.

In both roles, I focus on cultivating an interactive, student-centered approach to teaching. I integrate my hands-on experience from working with startups, edu-tech firms, and digital platforms, ensuring that students gain valuable insights that extend beyond the classroom. This blend of academic rigor and real-world application is what drives my passion for education, as I am committed to developing the next generation of business leaders, marketing professionals, and innovators.

https://www.youtube.com/@kamubisa_hci

"Kamu Bisa" is a dynamic, one-hour weekly television program dedicated to fostering economic empowerment within underserved communities. The show highlights practical, sustainable methods in agriculture, animal farming, fisheries, and small business development. By offering expert insights, success stories, and hands-on advice, 'Kamu Bisa' empowers individuals and local communities to harness their natural resources and talents, creating viable livelihoods. The program serves as platform for knowledge transfer, promoting self-sufficiency, reducing poverty, and encouraging community-driven growth.

Through 'Kamu Bisa,' we have reached a wide audience, bridging gap between local entrepreneurs and essential resources, while also stimulating collaboration across industries. By focusing on accessible and replicable solutions, the program contributes to long-term economic resilience, aligning with the mission of NGOs and social enterprises seeking sustainable social impact.

As the Country Head for Indonesia at Crimson Education, an AI-driven global edu-tech company based in New Zealand, I was responsible for leading operations and executing strategic initiatives tailored to the unique educational landscape in Indonesia. Crimson Education empowers ambitious students seeking to enter the world's most competitive universities through a comprehensive tutoring and mentoring system, supported by cutting-edge AI technology.

In this role, I oversaw the delivery of our holistic programs, which are personalized to each student's academic, extracurricular, and career ambitions. Working with a high-performing team of experts, including world-class tutors, strategists, and mentors, I ensured that students in Indonesia had access to the resources and guidance necessary to maximize their potential.

Key aspects of my leadership included:

• Strategic Growth and Market Expansion: led expansion of Crimson Education's presence in Indonesia, developing localized strategies to penetrate new markets.
• Team Leadership and Development: managed and nurtured team of tutors, strategists, and operational staff to deliver top-notch educational services.
• Stakeholder Management and Partnerships: built relationships with key educational stakeholders, including schools, government bodies, and educational influencers in Indonesia.
• Data-Driven Decision Making: Leveraging Crimson's AI capabilities and analytics, ensured that decisions were informed by data.

Through my leadership at Crimson Education, I developed a deep understanding of the intersection between technology, education, and business strategy. This experience positions me to bring valuable insights and proven strategies to senior roles in digital startups or edu-tech companies, where growth, innovation, and market expansion are key priorities.

As the Country Head for Indonesia, I played a pivotal role in launching and scaling the global video OTT service from the ground up, leveraging my deep expertise in the digital startup landscape. I successfully positioned. Lionsgate Play is a leading player in Indonesia's highly competitive OTT market, employing growth hacking techniques that center around strategic partnerships and innovative business models.

Key aspects of my leadership included:

• Launching and Building the Business from Scratch: I led the entire process of introducing Lionsgate Play to the Indonesian market, from establishing business infrastructure to developing market-entry strategies.
• Formulating API-Integrated Partnerships: Major part of my growth strategy was to create extensive B-to-B-to-C partnerships that integrated seamlessly into our distribution network.
• I built a comprehensive portfolio of partnerships with industry giants such as Telkomsel, Telkom, XL, FirstMedia/Linknet, Migo, Indosat Ooredoo Hutchinson, Smartfren, MNC Play, and MNC Vision+.
• Growth Hacking Through Partnership Models: I applied win-win joint business simulations and planning strategies to foster deep partnerships with major telecom and digital service providers to secure widespread distribution for Lionsgate Play.
• Cost-Effective Positioning for Market Penetration: I developed and implemented cost-effective market positioning strategy focused on providing affordable access to premium Hollywood content. By making Lionsgate Play an accessible platform for a wide audience, we accelerated adoption rates and gained rapid consumer traction.

Through these initiatives, I demonstrated my ability to lead in a fast-paced digital startup environment, executing strategies that drove rapid growth, expanded partnerships, and optimized market positioning. This experience is a testament to my capabilities in launching and scaling digital services while navigating complex partnership ecosystems.

Rumah Sakit Advent Medan (Medan Adventist Hospital) is a highly respected healthcare institution in North Sumatra, founded in 1969 by the Seventh-Day Adventist Church. Over the decades, it has grown to become one of the region's leading medical facilities, with a capacity of over 200 beds and a reputation for providing comprehensive, high-quality healthcare. The hospital is known for its dedication to compassionate care, ensuring that each patient receives not only medical treatment but also emotional and spiritual support. It serves as a beacon of hope for the community, offering a wide range of specialized services aimed at improving public health outcomes.

My passion for the health sector is deeply aligned with the values and mission of institutions like Rumah Sakit Advent Medan. I am driven by a commitment to enhancing healthcare accessibility, quality, and sustainability, particularly in underserved communities. My experience and dedication to the health sector motivate me to contribute to initiatives that prioritize patient-centered care and community well-being, whether through hospital management, NGO involvement, or social enterprises focused on healthcare. This passion for promoting health and improving lives is a key driver in my career and is something I am eager to bring to any organization focused on creating positive health outcomes.

• Https://unai.edu/

Universitas Advent Indonesia, founded in 1949 by the Seventh-Day Adventist Church, stands as a distinguished higher education institution known for its commitment to academic excellence and character development

Situated in the serene Bandung region, the university has evolved into a comprehensive academic community with six faculties and a Graduate School, offering a diverse range of programs aimed at preparing students for leadership in both their professional and personal lives

With an enrolment of over 2000 students, the university is dedicated to fostering a holistic approach to education, integrating intellectual rigor with ethical values and a strong sense of community service.

As a passionate advocate for higher education, I deeply value the role that institutions like Universitas Advent Indonesia play in shaping not just the academic capabilities of students, but also their moral and social consciousness. This blend of academic and ethical training ensures that graduates are not only equipped to succeed in their careers, but also to make meaningful contributions to society. My experience and passion for higher education have inspired my commitment to advancing educational access, quality, and innovation, aligning perfectly with the goals of NGOs, social enterprises, or academic institutions focused on empowering individuals and transforming communities.

As the Country Head for Indonesia, I spearheaded the strategic growth and success of the premium online video startup established by Singtel, Warner Bros., and Sony Pictures. My role involved building the business from the ground up and scaling it into a leading player in Indonesia's competitive OTT landscape.

Key achievements include:

• Establishing and Scaling the Business from Zero: played a pivotal role in launching HOOQ's operations in Indonesia, starting from scratch and transforming it into a thriving and profitable entity.
• Strategic Partnerships with Telecommunications Providers and Platforms: successfully positioned HOOQ as the preferred OTT partner for key telecommunications players and platforms such as Telkomsel, Indosat Ooredoo, XL, Hutchinson, Smartfren, Telkom, FirstMedia, Grab, and Ovo. By aligning strategically and demonstrating mutual benefits, I was able to forge deep, impactful partnerships that drove growth and expanded HOOQ's reach across Indonesia.
• Driving Subscriber Growth and Market Leadership: Under my leadership, HOOQ achieved significant milestones, including 50 million registered users, Page 8 of 16 over 6 million paying subscribers, and 500 million minutes of monthly usage. These impressive metrics established HOOQ as a market leader in the OTT space.
• Effective Cost Management and Profitability: implemented robust cost management strategies, ensuring that headcount and administrative expenses were optimized in line with revenue growth, demonstrating my ability to drive both top-line and bottom-line growth.
• Cultivating a Paying Culture for Premium Content: In a market where paying for premium video content was uncommon, I led the effort to educate and shift consumer behavior toward subscription-based models.

Through my leadership at HOOQ, I demonstrated a strong ability to scale digital startups, combining a deep understanding of market dynamics with strategic partnerships, and effective monetization strategies.

I have had the privilege of serving as the Chairman of the Board of

Commissioners (Independent) at PT Centratama Telekomunikasi Tbk, a publicly listed company specializing in internet services and telecom tower infrastructure. In this role, I provided strategic guidance and oversight to the company's operations, ensuring adherence to corporate governance practices, and creating value for stakeholders.

I have held a significant supervisory role as the Chairman of the Board of Commissioners at PT Global Teleshop Tbk, a publicly listed company specializing in digital lifestyle products. The company operates a vast network of over 400 lifestyle stores nationwide, offering a wide range of digital gadgets and distributing cellular top-up services for the largest cellular operator in the country. In this position, I provided strategic guidance, oversaw corporate governance, and ensured the company's continued growth and success in the competitive digital market.

As CEO of a dormant Direct-to-Home (DTH) pay TV operator, following its acquisition, I successfully led the company’s revitalization, steering it back into the market and achieving significant milestones that exemplify my leadership and strategic acumen.

Key accomplishments include:

• Relaunching the Pay TV Service: Within just five months, I relaunched the pay TV service, an impressive feat that required swift yet strategic decision-making by a full repositioning of the company, laying the groundwork for long-term success, and reintegrating the service into a competitive market landscape.
• Capturing 10% Market Share in the First Year: By implementing a strategic and cost-effective business model, I targeted the underserved bottom-of-the-pyramid market segment, resulting in a 10% market share with expanded coverage to over 60 cities in one year.
• Building an Owned Fulfillment and Logistics System: I developed and implemented in-house fulfillment and logistics systems, which streamlined the installation and refurbishment processes. This allowed for operational efficiency on a national scale and supported rapid growth.
• Leading and Motivating a Large Nationwide Sales Team: I was personally involved in building and motivating a large-scale nationwide sales team, which was essential for driving customer acquisition and market expansion. My hands-on leadership style, which included face-to-face interactions with teams on the ground, played a pivotal role in energizing the sales force and ensuring the effectiveness of sales operations.

Through this role, I demonstrated my ability to lead a company through a complex turnaround, from relaunching a dormant business to capturing market share and building a high-performing team. My expertise in strategic planning, operational efficiency, and market expansion underscores my capacity to lead and grow businesses in challenging and dynamic environments.

TMT (Technology, Media, and Telco) Holding

I held a supervisory role within Indosat's wholly-owned subsidiary, which was established with the specific objective of expanding internet and IP-based services. In this capacity, I provided oversight, guidance, and strategic direction to drive the growth and development of the subsidiary's internet and IP-based offerings.

By leveraging the expertise and resources of Indosat, we aim to enhance the company's position in the digital services market and deliver innovative solutions to meet the evolving needs of customers.

As Group CMO, I held overall responsibility for all marketing, product, and customer retention activities. This encompassed a diverse product portfolio, including core telco products for the corporate market, fixed broadband, mobile, international services, as well as value-added services such as content, mobile wallet, SMS, and data.

• Led the successful turnaround of Indosat business, strategically managing profitability through a selective price war strategy. This approach ensured a competitive edge while maintaining sustainable financial performance.
• Maintained Indosat's strong position as the #2 integrated telco player by combining premium positioning and market agility with a mass-market approach. This comprehensive strategy allowed for both targeted segmentation and broader market penetration.
• Implemented a standardized and recognizable brand look for Indosat in marketing communications. Introduced a cohesive template and eliminated cluttering messages, resulting in consistent and impactful branding across various channels.
• Revitalized the corporate and product brands of Indosat by introducing a younger and fresher look and feel. This rejuvenation enhanced brand appeal, resonated with the target audience, and contributed to increased market engagement.

Served as a member of the Board of Conexus Alliance, an alliance of 10 Asian mobile operators representing 300 million subs.

Served as a member of the Board of Commissioners of PT Aplikanusa. Lintasarta (a joint venture company between Indosat and various banks' pension fund) in 2009.

Served as Chairman of the Board of Commissioners of PT Starone Mitra Telekomunikasi (Indosat subsidiary for Starone Revenue Sharing Scheme business in Central Java).

I held a supervisory role in Indosat's joint venture company, responsible for operating the CDMA StarOne service in the Central Java region. In this position, I provided strategic oversight and guidance to ensure the smooth operation and growth of the CDMA StarOne service. This involved managing various aspects of the business, including network operations, customer service, marketing, and sales. The aim was to provide reliable and high-quality CDMA telecommunications services to customers in the Central Java region, while also driving business growth and achieving strategic objectives.

I held a supervisory role in an integrated data communications company, which was a joint venture between PT Indosat Tbk and an association of leading Indonesian banks' retirement fund. In this capacity, I provided oversight and strategic guidance to ensure the company's successful operation in the field of data communications. This involved collaborating with key stakeholders, managing the company's resources, and aligning business strategies with the objectives of both Indosat and the association of leading Indonesian banks' retirement fund. The goal was to deliver reliable and innovative data communication solutions to meet the growing needs of customers and drive business growth in the telecommunications industry.

Led 8 Divisional VPs from Marketing Strategy, Marcom, Product SBUs and Customer Loyalty and Retention.

CEO for Sumatera regional operation of all Indosat telco services, managing more than 1000 people and annual revenue target of more than Rp 1 trillion.

I held a supervisory role in a joint venture company between Indosat and MPT Cambodia. This joint venture was granted a license to provide fixed telecommunications services in Cambodia.

In my position, I provided strategic oversight and guidance to ensure the successful operation and growth of the company's fixed telco services in the Cambodian market. This included managing key aspects such as network infrastructure, service quality, customer experience, and business development. The aim was to deliver reliable and advanced fixed telecommunications solutions to meet the communication needs of businesses and individuals in Cambodia, while driving the company's growth and market presence.

CEO of Indosat SBU for CDMA, launching the service in 5 months.

Responsible for corporate strategy and planning of a dual listed public company (NYSE & JSE), providing integrated telco services in Indonesia.

Led all marketing and product development of Indosat original businesses.

I held a supervisory role in a Malaysian-based company that was a joint venture between leading integrated telco operators in the ASEAN region. The company focused on providing comprehensive corporate telecommunications services as a one-stop solution across the ASEAN region. In this position, I provided strategic oversight, guidance, and governance to ensure the company's success in delivering integrated telco services to corporate clients.

This involved managing key aspects such as network infrastructure, service offerings, customer relations, and business development strategies. The goal was to meet the diverse telecommunication needs of corporate customers in the ASEAN region, while driving growth and maintaining a strong market position for the joint venture company.

Managing all relationship activities with shareholders and financial community for a dual listed public company (NYSE and Jakarta Stock Exchange).

Leading business development initiatives for wireless businesses (mobile cellular, global mobile satellite, maritime satellite etc).

I held a supervisory role in an international satellite consortium.

As a member of the consortium, my responsibilities included providing oversight, strategic guidance, and governance to ensure the successful operation and growth of the satellite network. This involved collaborating with other consortium members, managing resources, and ensuring the delivery of reliable and high-quality satellite services to customers globally. The goal was to leverage collective expertise and resources of the consortium members to meet increasing demand for satellite communication solutions and drive innovation in the industry.

Responsible for analysis for new services,

I have been involved in planning corporate Information Systems to support the field operations of the largest oil producer company in Indonesia. In this role, I have been responsible for designing and implementing IT and telco systems that enable efficient and effective communication, data management, and operational support across the organization's field operations. This includes areas such as network infrastructure, hardware and software systems, data security, telecommunications, and integration with other operational systems. The objective is to enhance productivity, streamline processes, and ensure seamless communication and data exchange throughout the company's field operations, ultimately contributing to the overall success and efficiency of the organization.