Handoko Lauw
General Manager
Denpasar
Summary
Success is not a Destination, it’s a Journey
Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
32
32
years of professional experience
Work History
General Manager
PT. Uluwatu ( Uluwatu Handmade Balinese Lace )
02.2025 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
Business Consultant
ARDIANS MOTOCROSS SHOP – YOGYAKARTA
09.2010 - Current
- Responsible to General Manager and Country Manager
- Managing 25 Universo Stores, 71 consignment stores across Indonesia
- Managing over 100 SPG’s and 10 Consignment Teams on daily basis operations and sales
- Set yearly Sales Target and expenses budgets
- Managing goods distribution from the ordering to end user sales
- Implementing Standard Operations Procedures ( SOP ), Job Description and Organization Chart for Retail
- Developing special Program to increase sales and managing yearly Clearance Sales
- Develop special program for consignment accounts
- Balancing all stock on each Universo shops and consignment account based on customer needs.
General Manager
PT. NIRWANA ALAM HIJAU ( AVANI )
03.2017 - 01.2025
- Responsible to CEO and Share Holder
- Managing Headquarters and Branch Office
- Managing 8 Managers and over 50 teams as overall
- Responsible for Profit and Loss, Balance Sheet and Sales Report
- Planning on the yearly sales target fulfillment.
- Planning on the production to meet yearly sales target set
- Set SOP and Organization Structure
- Planning on Strategic Project and Execution
- Responsible for International Sales, planning, execution and maintain relationship ( currently work with Turkish, Dubai, Mexico and Singapore partners )
Retail Manager
PT. GAYA LOLY ( LALUNA SHOP )
06.2015 - 01.2016
- Work as a part timer
- Responsible to CEO / Share Holder
- Responsible for developing a new brand and product under Laluna Shop
- Managing 2 shops and several project including SOGO and online shops also few tradeshows.
- Managing daily operations and planning on the yearly sales target fulfillment.
- Planning on the production to meet yearly sales target set
- Managing Stock Balancing on each shops
- Set SOP ( Standard Operating Procedures ) and Organization Chart
- Problem solving on any obstacles
Retail Sales and Operations Manager
CV. UNIVERSO a Retail Company of PT AQUEO INDONESIA ( Havaianas )
10.2013 - 05.2015
- Responsible to General Manager and Country Manager
- Managing 25 Universo Stores, 71 consignment stores across Indonesia
- Managing over 100 SPG’s and 10 Consignment Teams on daily basis operations and sales
- Set yearly Sales Target and expenses budgets
- Managing goods distribution from the ordering to end user sales
- Implementing Standard Operations Procedures ( SOP ), Job Description and Organization Chart for Retail
- Developing special Program to increase sales and managing yearly Clearance Sales
- Develop special program for consignment accounts
- Balancing all stock on each Universo shops and consignment account based on customer needs.
Product and Operations Manager
PT. HARMATTAN INDONESIA ( 69SLAM Underwear , SEVEN SHORES and COOL SHOES )
09.2008 - 08.2010
- Responsible directly to the Managing Director on Sales, Product and Human Resources.
- Manage 6 shops flagships shops , 3 under name of 69slam and 3 under name of Seven Shores around Bali
- Manage 30 doors consignment shops and over 30 doors export accounts
- Manage over 100 employee for both office and shops
- Implementing on Standard Operating Procedures, Job Description, Organization Chart and a new Company Regulation.
- Responsible for import and export goods to and from Indonesia
- Manage the Distributor accounts for South East Area Territory
- Set on the sales target and its fulfillment plan for years of 2009 and 2010
- Manage on stock balancing between own shops and consignment shops.
- Manage on expenses budget for sales, domestic marketing and operations department.
Sales, Marketing and Operations Manager
CV. ROYALINDO PACIFIC ( NO FEAR )
10.2006 - 12.2007
- Responsible to Share Holder on all Sales, Marketing and Operations
- Set on Sales target for 2007 and 2008 based on Sales Analysis and Growth also Net Profit Requirement
- Implementing on Standard Operating Procedures, Job Description, Organization Chart and a new Company Regulation.
- Implementing company budgeting for all expenses
- Manage day by day on sales and stock balancing between warehouse, consignment shops and cash accounts
- Developing a special programs for each accounts based on sales and needs ( concept store, in store promotions, etc )
- Manage over 75 outlets all over Indonesia both on consignment basis and wholesale basis.
- Develop and execute on old stock and clearance sale.
- Set on Yearly Marketing Calendar and marketing expenses Budget.
- Develop a special program with magazine.
- Maintain close relationship with below the line and above the line media people.
Sales Manager
PT. VOLCOM INDONESIA ( VOLCOM )
09.2005 - 08.2006
- Responsible to General Manager on all Sales and Distribution
- Manage sales over 100 domestic’s accounts on consignment basis and 4 export accounts ( Singapore, Malaysia, Thailand and Guam ) on wholesale basis.
- Prepare and set each year sales target breakdown and its fulfillment.
- Cost budgeting for yearly expenses for Sales and Distribution Department.
- Sales analyzing including styles, color and quantity for forthcoming season.
- Set range presentation to all export account and domestic twice a year.
- Compiling orders from export accounts for further action.
- Supervising and managing stock balancing between warehouse and consignment accounts based on styles, color and sizing breakdown.
- Supervising and managing in store merchandising and display.
- Maintain great relationship with accounts on every level ( Owners, Managers, and Shop staff )
- Supervising customer complain and warranty.
- Develop Special Program for accounts / dealers.
- Supervising on stock on hand aging and develop a strategy on clearance sale.
- Prepare annual Sales Performance for Annual Sales Meeting to Volcom Inc. USA and shareholders
- A part of Volcom International 2005 sales Meeting ( Costa Mesta – California, USA on November 2005 )
- Volcom Indonesia Spring / Summer 2006 Range Presentation Project Manager
- Prepared, organized and executed 2 times Volcom Big Sale at Bali ( April 2006 ) and Bandung ( June – july 2006 )
Manager
CV. PRIMADADI MOTOR
04.2005 - 08.2005
- Responsible to Directors on all operations in selling new cars, body repairing and engine servicing.
- Managing 3 Department Head and 30 Staff on daily basis operations.
- Budgeting on 2005 Sales Target and Operation cost.
- Planning and Implementing on Promotional and Marketing.
- Building and implementing Organization Charts, Job Description and Standard Operating Procedures.
Operations Manager
CV. BALI BIJAKSANA ( OAKLEY )
03.2001 - 03.2005
- Responsible To General Manager / CEO and/or share holders on Operations, Sales and Marketing.
- Managing 3 Managers ( Sales, Marketing and Branch ), 6 Supervisors and 40 Staffs to run all operations to assist 160 shops by the end of March 2005.
- Prepare and set each year sales target and growth.
- Responsible for sales analyzing, budgeting, ordering and shipping on goods from Oakley Inc.
- Arrange a product presentation to both wholesale and consignment accounts.
- Responsible To General Manager / CEO
- Taking order on wholesale accounts and up sale all orders.
- Supervising and managing goods distribution to wholesale and consignment accounts.
- Supervising and managing stock balancing between warehouse, consignment accounts and wholesale accounts
- Supervising and managing in store merchandising and display.
- Supervising and managing Display and POP orders to Oakley Inc.
- Maintain great relationship with accounts on all levels.
- Supervising customer complain and warranty.
- Managing and supervising on product knowledge for shops staff and in house staff.
- Develop special programs for dealers
- Supervising on stock on hand aging and develop a strategy on clearance sale
- Monitoring and suggesting company cash flow and expenses.
- Prepare any information required from Oakley Inc such as number door growth, penetration reports, and promotion on new styles and ranges.
- Managing and supervising budgeting and plans for marketing activity including events sponsorship, print advertising and sports marketing, and analyzing against gross sales by quarterly.
- Managing and Supervising to all product placement / promotions to VIP, Sports Marketing, Spokes Person and staff uniforms.
- Prepared, organized and submitted 2002,2003 and 2004 Oakley Indonesia Sales Strategy and Analysis to Oakley Inc. USA
- A part of company growth, 50 doors by the end of 1 January 2001 to 160 doors by the end of March 2005. 7 employees on the 1 January 2001 to 60 employees by the end of March 2005.
Asst. Front Office Manager
PURI GARDEN HOTEL *** – SEMARANG
08.1998 - 10.1998
- Responsible to Front Office Manager.
- Together with Front Office Manager set the Standard Operating Procedures for Front Office Daily Operations and Reports.
- Responsible on daily Front Office Operation including staff scheduling, reports, night auditing and cash in.
- Handling Guest Complain and staff training for handling guest complain.
Asst. Sales Manager
PT. TRI SURYA INTINUSA PURI GADING REAL ESTATE – SOLO
03.1998 - 07.1998
- Responsible to Operation and Sales Manager
- Managing 4 Sales Staff.
- Assisting customer to get a bank credit.
- Assisting customer in style choosing and building
- Assisting customer to get Land certificate.
- Monthly Sales analyzing and monitoring.
Asst. Marketing Manager
PT. ARTHA GRIYA AWAL SEJAHTERA AGAS INTERNATIONAL HOTEL *** - SOLO
11.1995 - 12.1997
- Responsible to Marketing Manager
- Sales Call to Corporate accounts contact such as Factories, Travel Agent and companies
- Responsible for Hotel occupancy from corporate accounts
- Prepared yearly promotion activity plan and budget.
- Responsible on all events held inside hotel.
- Responsible for any kind of promotional material production and distribution.
- Worked closely with event organizer and advertising agency in planning, preparing and implementing all marketing program.
- Banquet Coordinator ( January 1997 – July 1997 )
- Responsible both to Sales Manager and F&B Manager
- Responsible in gaining sales and events at hotel area.
- Responsible in all events held in hotel area.
- Responsible on sales and events preparation.
- Night Auditor ( June 1996 – December 1996 )
- Responsible to Accounting Manager , Front Office Manager and Income Auditor.
- Responsible on audit all outlets income transaction on daily basis.
- In charge also as Night Manager and responsible on all night hotel operations.
- Cashier Supervisor ( November 1995 – May 1996 )
- Responsible to Income Auditor
- Responsible for cashier scheduling and shifting
- Responsible on all day transaction.
- Handling guest complain.
- Training on new cashier.
Production and Quality Control Manager
PT. BINTANG UTAMA – SOLO PLASTIC FACTORY
06.1994 - 09.1994
- Responsible to Directors
- Responsible on factories daily operation and solve all problems.
- Managing 3 Dept. Head ( Production, Mechanic and Packing ) and 40 staffs.
- Responsible in Raw material purchasing.
- Responsible for all Health and Safety on the factories.
- Responsible for all end production goods quality.
- Responsible for production time and scheduling.
- Responsible in staff shifting and scheduling.
- Responsible for all machines operation.
Receptionist
GARDEN PALACE HOTEL – SURABAYA
01.1994 - 03.1994
- Receptionist.
Education
Ambarukmo Palace Tourism Academy
Yogyakarta01.1994
Skills
Stock Controlling
Leadership
Organizing
Human Relations
Aggressive Sales
Strong Motivation
Operations management
Customer relationship management
Team leadership
Project management
Team building
Performance improvement
Business development
Leadership and team building
Quality management
Effective leader
Expense control
Schedule management
Project planning
Workflow planning
Goal setting
Budget analysis
Strategic planning
Staff motivation
Time management
Financial administration
Organizational development
Advertising and marketing
Risk management
Cost analysis and savings
P&L management
Account management
Recruitment
Branding
Problem resolution
Budget coordination
Analytical skills
Supply chain management
Cost reductions
Performance evaluations
Market analysis
Total quality management
Inventory control
Sales analysis
Human resources management
Interests
Working, Adventure Motocross, DJ-Ing
Timeline
General Manager
PT. Uluwatu ( Uluwatu Handmade Balinese Lace )
02.2025 - Current
General Manager
PT. NIRWANA ALAM HIJAU ( AVANI )
03.2017 - 01.2025
Retail Manager
PT. GAYA LOLY ( LALUNA SHOP )
06.2015 - 01.2016
Retail Sales and Operations Manager
CV. UNIVERSO a Retail Company of PT AQUEO INDONESIA ( Havaianas )
10.2013 - 05.2015
Business Consultant
ARDIANS MOTOCROSS SHOP – YOGYAKARTA
09.2010 - Current
Product and Operations Manager
PT. HARMATTAN INDONESIA ( 69SLAM Underwear , SEVEN SHORES and COOL SHOES )
09.2008 - 08.2010
Sales, Marketing and Operations Manager
CV. ROYALINDO PACIFIC ( NO FEAR )
10.2006 - 12.2007
Sales Manager
PT. VOLCOM INDONESIA ( VOLCOM )
09.2005 - 08.2006
Manager
CV. PRIMADADI MOTOR
04.2005 - 08.2005
Operations Manager
CV. BALI BIJAKSANA ( OAKLEY )
03.2001 - 03.2005
Asst. Front Office Manager
PURI GARDEN HOTEL *** – SEMARANG
08.1998 - 10.1998
Asst. Sales Manager
PT. TRI SURYA INTINUSA PURI GADING REAL ESTATE – SOLO
03.1998 - 07.1998
Asst. Marketing Manager
PT. ARTHA GRIYA AWAL SEJAHTERA AGAS INTERNATIONAL HOTEL *** - SOLO
11.1995 - 12.1997
Production and Quality Control Manager
PT. BINTANG UTAMA – SOLO PLASTIC FACTORY
06.1994 - 09.1994
Receptionist
GARDEN PALACE HOTEL – SURABAYA
01.1994 - 03.1994
Ambarukmo Palace Tourism Academy