Hani Wijaya

Assignment for Diagnostic Business (Kalgen DNA, Kalgen Innolab, and Pharma Metric Labs)

Developed a strategic sales and marketing strategy that had a positive impact on product performance growth for the Nutrigenomics Products Category more than 3 times vs LY. Keeping the product existing in the saturated and declining market by creative alternatives and new channels, and leveraging new segments in CRO services.

Developed a strategic sales and marketing strategy that had a positive impact on product performance growth for the Nutrigenomics Products Category more than 3 times vs LY. Keeping the product existing in the saturated and declining market by creative alternatives and new channels, and leveraging new segments in CRO services.

Conducted an alternative and comprehensive analysis to gain a better understanding of customer and partner behavior, resulting in acquiring new customers and partners by exploring new potential markets.

Managing a 50+ sales and marketing team to expand the capabilities to successfully meet and exceed job performance.

Developed sales performance from an average of IDR 7 billion per month to IDR billion per month by expanding product and market categories from Fresh Product to Frozen Product. From the local market to the global market by partnering with prospective manufacturers.

Lead B2B sales team, making direction and involved in the execution due to corporate goal.

Develop long-term and short-term strategies in sales and organizational growth.

Lead, encourage, and give direction to the sales team regarding achieved sales performance.

Actively monitoring profit and sales, costing, and pricing management.

• Strategic Sales & Operating: set up the whole process of sales from A to Z, from forecasting, product allocation, segmentation, deliverables, service level, inventory management, to customer relationship management.
• Profit management, including pricing strategy, efficiency, transaction management, and market and competitor monitoring.
• Developing a new market/channel or plan for client/customer acquisitions, due to the sales growth.
• Lead the marketing and sales organization to achieve the corporate goals in terms of sustainable growth.
• Managing Sales & Marketing in operations, monitoring the process, and reviewing project/activity realization.
• Strategic brand management and direction. Including Brand Essences, Planning, and Brand Activation.
• Hands-on with e-commerce, corporate social media. Monitoring the implementation of Content Management.

Monitoring the effectiveness of the execution program, campaign, promotion in terms of every step, impact, productivity, and whole aspect related to the performance.

End to End Business process, from making sure the validation back end product (forecasting), on-time delivery to customer feedback.

Monitoring, analyzing, and evaluating the reporting in terms of cost and budget realization.

Managing teamwork, emphasizing the organization target, empowering, and developing skills of team members.

Keeping an eye on the market trend, consumer behavior movement trend, and competitor activity.

Establish a marketing strategy in terms of a marketing plan regarding the corporate target in terms of sales value and business growth.

Establish CRM Program, deliver to sales and marketing team, monitor the execution, and evaluate periodically.

Conducting the product development to maximize its product in terms of sustainability and stability, creating a new product.

Conducting Marketing & Sales Team to implement the sales plan, review, analyze, and manage sales & marketing performance.

Product Development, reformulate, and submit the new business opportunities related to the management plan and corporate sustainability growth. Establish Marketing and Product.

Communication (ATL-BTL), guiding how to execute yearly marketing campaigns in line with yearly corporate plans, and evaluate.

Develop Marketing Strategies as a brand's program design of marketing program activity in a year, including budget (marketing cost). The program of marketing should be relevant to the overall marketing target in terms of sales achievement and market share.

Effective coordination with manufacturing and distribution to develop periodic demand forecasting, inventory monitoring (ex-factory & distribution unit office), and time schedule to make on-time delivery to the warehouse (DC) and distribute to all branches related to selling plan.

Communication: Maintain coordination with the distribution unit to execute marketing programs to improve the bottom line and enhance distribution. Liaise with the Regional Sales team regarding the monitoring of the programs.

Creating marketing and brand communication through digital marketing channel, FB, Twitter activity strategy through integrated marketing communication to create brand awareness and brand image. It includes ATL, BTL, and TTL.

Manage, prepare the marketing cost (expenditure budget), and monitor the progress of budget realization.

Working together with the distribution team or other departments to ensure that the marketing campaign/program is realized on the right track. In terms of New Product Launching, be involved in the preparation process to gain insight into customer trends, marketing issues, product prototypes, sampling, and create a great launching program.

Develop 360-degree marketing activity, maintaining updated information about market understanding, competitors, etc.

Regularly joint visit with sales team, visiting the Pareto every branch office to oversee the consumer insight as the feedback of the product/program been/on progress.

Develop a Marketing Plan as a brand's program design of marketing activity in a year (including new product development, marketing strategies, and brand development strategies).

Create a Marketing Activity Plan to ensure that the entire project in the Marketing Plan is successfully executed. Analyzing sales trends and market demand, using the PICA (Problem Identification Corrective Action) method, to gain more accurate data for better problem solving. And made strategies based on the data.

Coordination with the R&D Dept., Finance Dept., Manufacturing Dept., Distributor, and Graphic Designer to develop a new product, including pricing strategies, distribution strategies, penetration programs, packaging design, and development.