Hardian Esa Putra
Depok
Summary
Experienced Performance Marketing Specialist with 4 years of expertise in driving results for diverse brands across various industries. Proven track record of developing and executing data driven digital marketing strategies that maximize ROAS, increase brand awareness, and enhance customer acquisition. Skilled in managing multi-channel campaigns, including paid search, social media advertising, search & display advertising, programmatic advertising. Adept at analyzing performance metrics to optimize campaigns and deliver consistent growth. Strong collaborative skills with experience working in fast-paced agency environments and leading cross-functional teams.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Optimizer
MicroAd Indonesia
DKI Jakarta
01.2023 - Current
- Leading a team with two juniors under them and executing digital ad campaigns, advising the team by managing, monitoring, and optimizing the cost and performance of ad campaigns across multiple platforms (Google Ads, Facebook Ads, TikTok Ads, Programmatic Ads, Spotify Ads).
- Handling more than nine clients with an objective of achieving 100x ROAS in the gadget and electronics industry, successfully increasing the quality of leads in the property industry, and maintaining the target frequency for brand awareness campaigns in the retail and FMCG sectors.
- Work closely with the team to propose ad strategies to the client.
- Measure, analyze, and report on the campaigns, updates throughout the duration of the campaign, and optimization suggestions.
- Work collaboratively with the team to create quotations and proposals for new and existing vertical clients. Work collaboratively with the Creative team in terms of ad content and banners.
Optimizer
MicroAd Indonesia
DKI Jakarta
08.2021 - 01.2023
- Execute digital ad campaigns by managing, monitoring, and optimizing the cost and performance of ad campaigns across multiple platforms (Google Ads, Facebook Ads, TikTok Ads).
- Handling more than 9 brands with objectives ranging from awareness to conversion.
- Assisting, evaluating, and implementing the right analytics tools.
- Measure, analyze, and report on the campaigns, updates throughout the duration of the campaign, and optimization suggestions.
- Work collaboratively with the team to create quotations and proposals for new and existing vertical clients. Work collaboratively with the Creative team in terms of ad content and banners.
Ads Specialist
Digizakat
DKI Jakarta
02.2021 - 08.2021
- Researching the keyword and interest accurately to boost donations, with a promising potential of ROAS.
- Budgeting and planning social media ads with the objectives of engagement, traffic, and conversion.
- Create a business process funneling plot, from awareness up to conversion process
- Arranging work SOP, Ads Specialist.
- Identifying trends and insights to run the digital ads strategy, developing the marketing campaign projects to promote the Digizakat brand and campaign, and creating ad campaign initiatives for new user acquisition through the website.
- Developing the marketing campaign projects to promote the Digizakat brand and campaign.
- Creating ad campaign initiatives for new user acquisition through the website.
Retail Account Services Support Staff
PT Bank BTPN
South Tangerang
01.2019 - 06.2020
- Analyze & verify new customer's data who'll make an account (BTPN WOW, BTPN Purnabakti)
- Identifying and correcting mistakes in writing customer's data that has been saved and has been inputted in Bank BTPN System
- Examining and making sure the accuracy of customer's data that has been put into the Bank
Education
Digital Marketing
Purwadhika Startup And Technology School
BSD12-2020
Bachelor of Management - Business Management Informatics & Telecommunicati
Telkom University
Bandung12-2017
Skills
- Google Ads
- Meta Ads
- TikTok Ads
- Programmatic Ads (DV360)
- Google Analytics
- Research & Data Analysis
Certification
- Google Ads Search Certification (https://drive.google.com/file/d/1XIQLGwxt2owbtVVSclxHGNW1G2VvaT6S/view?usp=sharing)
- Google Ads Display Certification (https://drive.google.com/file/d/1XIQLGwxt2owbtVVSclxHGNW1G2VvaT6S/view?usp=sharing)
- Google Ads Video Certification (https://drive.google.com/file/d/1XIQLGwxt2owbtVVSclxHGNW1G2VvaT6S/view?usp=sharing)
- Google Analytics Certification (https://drive.google.com/file/d/1XIQLGwxt2owbtVVSclxHGNW1G2VvaT6S/view?usp=sharing)
- Google Ads Measurement certification (https://drive.google.com/file/d/1XIQLGwxt2owbtVVSclxHGNW1G2VvaT6S/view?usp=sharing)
- TikTok Ads Certification (https://drive.google.com/drive/u/1/folders/1_VkN3wIKyPSMnIuD2wqISWd86EKmx01a)
Languages
Indonesian
First Language
English
Upper Intermediate (B2)
B2
Timeline
Senior Optimizer
MicroAd Indonesia
01.2023 - Current
Optimizer
MicroAd Indonesia
08.2021 - 01.2023
Ads Specialist
Digizakat
02.2021 - 08.2021
Retail Account Services Support Staff
PT Bank BTPN
01.2019 - 06.2020
Digital Marketing
Purwadhika Startup And Technology School
Bachelor of Management - Business Management Informatics & Telecommunicati
Telkom University
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