Surfing
Harrison Mann
Uluwatu
Summary
Dynamic Product & Marketing Manager with a proven track record at Rip Curl, enhancing brand awareness and sales through strategic marketing campaigns and product launches. Skilled in digital marketing and fostering strategic alliances, I grew Padang Cup collection sales by 286%. Demonstrates strong leadership and social media marketing acumen, significantly expanding market reach and engagement.
Overview
9
9
years of professional experience
Work History
Product & Marketing Manager
Rip Curl
08.2023 - Current
- Grew the Padang Cup collection sales by 286%, ensuring the event was profitable for the brand.
- Increased viewership of the Padang Cup contest by 185% and partnered with STAB to achieve over 25 million social media impressions.
- Oversaw and planned the Marketing, Product, and CapEx budgets to ensure efficient spending and alignment with brand goals.
- Expanded market reach beyond Bali through social media, influencers, and event strategies to grow our domestic audience and sales in Indonesia.
Co-Host
Lipped The Surfers Podcast
03.2016 - Current
- Co-host a popular podcast that focuses on surf culture, surf industry news, and interviews with surf professionals.
- Drive content strategy and interview guests, including industry leaders and top athletes.
- Engage with a growing audience of surf enthusiasts worldwide.
Product Manager, Men’s Accessories
Rip Curl
10.2019 - 08.2023
- Rolled out a Global Surfboard Program and grew sales by 386% globally
- Oversaw the Men's Accessories range and collaborated with key regions: Europe, USA, Australia, and Licensee regions, ensuring the best range was brought to market within the specified range size parameters
- Lead out of office focus meetings to ensure we were staying on top of trends and providing the best products for global surfers needs
President & Committee Member
Torquay Boardriders Club
01.2016 - 08.2023
- Created "The Bells Luncheon" an annual community event that raised around $30K for the club every year
- Raised over $150K for the club to ensure its continued operation and support for the next generation and local environment.
- Led the club to 3rd place in the National Surfing Contest.
- Spearheaded initiatives to enhance the experience and community engagement for Torquay Boardriders.
- Organized events, competitions, and training programs for members.
- Collaborated with local businesses and sponsors to drive club activities and funding.
High Performance Surf Coach
Surfing Victoria
04.2016 - 03.2022
- Maintained accurate records of student progress, attendance, payments, waivers, insurance documents, and certifications as required.
- Promoted a culture of respect and responsibility within the surf community through education on environmental conservation efforts.
- Increased client retention by establishing strong rapport and open communication with students and parents.
Accessories Product Manager Trainee
Rip Curl
08.2019 - 09.2021
- Collaborated with all departments and divisions to gain a comprehensive understanding of business operations and provided recommendations for improvements to the Head of Product and CEO.
- Led the global innovation product program, fostering strong relationships with key staff in all regions and ensuring feedback was gathered to deliver the best products.
- Managed the full product lifecycle, from ideation to post-launch support, ensuring consistent quality control measures were implemented.
Hardware Supervisor
Rip Curl
06.2017 - 10.2019
- Managed day-to-day operations of the hardware section, including surfboards and accessories.
- Led the sales team in achieving goals and maximizing sales opportunities.
- Provided product feedback to the design and development teams.
- Ensured stock management and inventory control.
- Conducted product demos and customer education sessions.
Education
Bachelor - Business & Marketing
Bachelor of Commerce (BCom)
Deakin University 04.2001 -
High School Diploma -
Victorian Certificate of Education
Geelong College 04.2001 -
Skills
Product marketing
Go-to-market plans
Strategic alliances
Brand awareness
Social media marketing
ROI calculations
Digital marketing
Product launches
Marketing analytics
Pricing strategy
Marketing campaigns
Marketing strategy
Interests
Tennis
Snowboarding
NFL
Foodie
Reading
Surfing
Background in Professional Surfing and a deep connection to the latest trends in surfing. Passionate about surfing and driven by working within the surf industry, with 10 years of experience. A High Performance Surf Coach through Surfing Victoria and Vice President of the Torquay Boardriders Club. Multiple Victorian State Surfing Champion and former WQS series surfer.
Timeline
Product & Marketing Manager
Rip Curl
08.2023 - Current
Product Manager, Men’s Accessories
Rip Curl
10.2019 - 08.2023
Accessories Product Manager Trainee
Rip Curl
08.2019 - 09.2021
Hardware Supervisor
Rip Curl
06.2017 - 10.2019
High Performance Surf Coach
Surfing Victoria
04.2016 - 03.2022
Co-Host
Lipped The Surfers Podcast
03.2016 - Current
President & Committee Member
Torquay Boardriders Club
01.2016 - 08.2023
Bachelor - Business & Marketing
Bachelor of Commerce (BCom)
04.2001 -
High School Diploma -
Victorian Certificate of Education
04.2001 -
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