HARYADI SATRIONO
Director Of Sales & Marketing
Jimbaran
Summary
A highly accomplished and results-driven Sales & Marketing professional with over 25 years of progressive experience in the luxury hospitality sector. Proven expertise in Hospitality Management, Yield Management, Revenue Analysis, and Digital Marketing, with a strong emphasis on strategic leadership, team development, and driving market share. Adept at linking corporate vision with the delivery of desired results through empowerment, effective utilization of human resources, and astute business acumen. A dynamic motivator and team player with exceptional leadership, communication, decision-making, problem-solving, and interpersonal skills, dedicated to achieving corporate objectives with a results-driven attitude.
Sales and marketing leader with proven success driving revenue growth and brand recognition. Skilled in strategic planning, market analysis, and digital marketing. Strong team collaborator with focus on achieving results and adapting to changing business needs. Known for effective communication, innovative problem-solving, and building strong client relationships.
Overview
28
28
years of professional experience
Work History
Director of Sales & Marketing
Bali Beach Hotel & The Meru Sanur
10.2024 - Current
- Spearheaded the pre-opening sales and marketing efforts for Bali Beach Hotel & The Meru Sanur, a landmark property encompassing two resorts and the first convention center in Sanur - Bali Beach Convention Center.
- Developed and executed comprehensive strategies to penetrate both domestic and international markets, establishing strong brand positioning from inception.
- Successfully built and led a high-performing sales and marketing team, exceeding initial targets for occupancy and revenue generation.
- Implemented innovative digital marketing campaigns and strategic partnerships to maximize market share and enhance brand visibility.
- Oversaw all aspects of sales, marketing, and public relations, ensuring seamless integration with operational goals and guest satisfaction.
- Established key relationships with travel agencies, tour operators, and corporate clients to drive early bookings and secure long-term partnerships.
- Orchestrated impactful launch events and public relations campaigns to generate significant media coverage and public awareness.
- Analyzed market trends and competitor activities to adapt strategies and maintain a competitive edge in the evolving hospitality landscape.
Director of Sales - MICE
The Mulia, Mulia Resort & Villas
10.2022 - 04.2024
- Drove MICE sales initiatives, securing significant government and corporate accounts both domestically and internationally.
- Formulated and executed strategic plans that significantly boosted revenue growth and enhanced brand visibility.
- Cultivated robust relationships with key stakeholders and industry partners, expanding market reach.
- Optimized sales and marketing operations, leading to increased revenue streams and deeper market penetration.
- Launched impactful digital marketing campaigns, elevating brand awareness and engagement.
- Mentored and developed a high-performing sales team, consistently achieving and surpassing sales targets.
Director of Sales & Marketing
Six Senses Uluwatu
05.2022 - 10.2022
- Successfully ramped up business post-Covid-19, diversifying market segments to ensure sustainable market share.
- Achieved and exceeded budget expectations, meeting owner objectives through significant increases in occupancy, ADR, and overall revenue.
- Forged strategic partnerships with key accounts in target markets and implemented effective online marketing strategies.
- Maximized distribution channels and significantly grew market share from group and wedding segments.
- Resulted in achieving budgeted occupancy and increasing overall revenue by 5.5% compared to pre-pandemic levels.
Corporate DOSM
Plataran Indonesia
07.2020 - 01.2021
- Company Overview: www.plataran.com
- Managed all Sales & Marketing activities for Plataran Hotels, Resorts, and Cruise properties across Indonesia.
- Consistently exceeded monthly revenue targets from August to December 2020.
- Increased direct booking segment by an average of 20% year-over-year, reducing reliance on OTA bookings while maintaining ADR and boosting occupancy, particularly for West units (Plataran Heritage, Borobudur, and Bromo).
- Accelerated Plataran's social media presence on Instagram and Facebook through weekly and monthly engaging content and promotions, including Monthly Giveaways and collaborations with top Indonesian influencers, significantly increasing reach, impressions, and engagement.
Business Development Mgr
OTA Insight
03.2018 - 03.2020
- Company Overview: www.otainsight.com
- Assisted OTA Insight, a global leader in data intelligence for the hospitality industry, in penetrating and expanding its presence in the Indonesian and Philippines markets.
- Successfully secured partnerships with key local chains, including Plataran Hotel & Resorts, Ramada Hotel & Resorts, Artotel Indonesia, Inna Hotels & Resorts, and Horison Group, among other local and international chains and independent properties.
- Contributed to the company's growth, establishing it as the preferred revenue management solution for over 50,000 properties in more than 168 countries.
Chief Marketing Officer
MindiMedia
10.2016 - 03.2018
- Led MindiMedia, an interactive Digital Marketing agency, providing expert solutions to hotels for maximizing distribution channels and enhancing brand awareness through effective online marketing strategies.
- Grew the client base from a few initial clients to over 20 within a short period, including prominent properties like The Trans Seminyak and Nusa Dua Bali Beach.
Director of Sales & Marketing
Banyan Tree Ungasan
10.2016 - 10.2017
- Established a broader market presence to sustain and increase market share, achieving budget and exceeding owner expectations.
- Delivered higher occupancy, Average Daily Rate (ADR), and overall revenue through strategic initiatives.
- Partnered with key accounts in specific target markets and implemented effective online marketing strategies.
- Maximized distribution channels and significantly increased share from group and wedding segments, resulting in a 5.5% increase in overall revenue.
Director of Sales & Marketing
The Chedi & The Mantra Sakala Tanjung Benoa
06.2014 - 10.2016
- Successfully boosted the occupancy of new, struggling resorts from below 40% to over 60% within one year.
- Restructured the Sales & Marketing team and forged strategic partnerships with key target markets.
- Established the resort as a premier wedding and event destination in the region.
- Contributed to the successful rebranding to Mantra Sakala in May 2015, achieving positive results in a short timeframe.
Senior Director of Sales
The Mulia, Mulia Resort & Villa Nusa Dua
08.2012 - 06.2014
- Company Overview: www.themulia.com
- Played a pivotal role in the pre-opening Sales & Marketing team for The Mulia, Mulia Resort & Villas Nusa Dua, a massive resort with over 650 rooms, recognized as Bali's largest and most ambitious.
- Achieved 85% Gross Operating Profit (GOP) against an aggressive budget in the first year of operations.
- Delivered extensive sales & marketing initiatives and strategies that redefined luxury in Bali, contributing significantly to the resort's successful launch and market positioning.
Director of Sales & Marketing
Pan Pacific Nirwana Resort Tanah Lot
07.2010 - 08.2012
- Key member of the rebranding team from Le Meridien Resort, gaining valuable experience in marketing not only the resort but also its golf course, The Nirwana Golf Club.
- Increased Average Daily Rate (ADR) from US$ 100 to US$ 125 within the first year.
- Successfully diversified the market to include Europe (Germany & UK) and Southeast Asia (China, Domestic, India & Korea), expanding the resort's global reach.
Director of Sales & Marketing
Ayana Resort & Spa / The Ritz-Carlton, Bali Jimbaran
04.1997 - 07.2010
- Company Overview: www.ayanaresort.com
- Gained over a decade of invaluable experience from industry visionaries, embodying the motto “We are Ladies and Gentlemen serving Ladies & Gentlemen” as an inspiration for delivering personalized service to both internal and external customers.
- Progressed from Sales Manager to a key executive community team member, becoming the first Asian to hold the role of Director of Sales & Marketing for The Ritz-Carlton Hotel Company.
- Managed a large department of over 30 staff across sales, marketing & PR, revenue, e-commerce, catering & convention, and wedding departments, driving comprehensive strategies and achieving departmental goals.
Education
Higher Diploma - Travel & Tourism
International Hotel Management Institute Lucern
Skills
- Exceptional Sales & Revenue Generation
- Consistently surpassed sales and revenue goals across all budgeted hotel revenue streams, including room revenue, banquet & catering, wedding, and spa services
- Offline and Online Marketing Strategy
- Developed and executed forward-thinking short-term and long-term marketing strategies, leveraging expertise in resort openings, challenging market conditions, and rebranding initiatives
- Strategic Partnership Development
- Established and nurtured strategic partnerships with key stakeholders and industry influencers, significantly driving business growth and enhancing brand positioning
- Market Analysis and Forecasting
- Conducted comprehensive market analysis and forecasting to identify emerging trends, capitalize on market opportunities, and mitigate potential risks, leading to informed decision-making and successful revenue optimization strategies
- Cross-Functional Collaboration
- Collaborated effectively with cross-functional teams, including operations, finance, and guest services, to ensure seamless execution of sales and marketing initiatives, fostering a cohesive and aligned organizational culture focused on delivering exceptional guest experiences and maximizing profitability
Data-driven decision making
Partnership development
Sales pipeline management
Sales coaching
Search engine optimization
Web analytics
E-commerce strategy
References
Happy to provide upon request.
Timeline
Director of Sales & Marketing
Bali Beach Hotel & The Meru Sanur
10.2024 - Current
Director of Sales - MICE
The Mulia, Mulia Resort & Villas
10.2022 - 04.2024
Director of Sales & Marketing
Six Senses Uluwatu
05.2022 - 10.2022
Corporate DOSM
Plataran Indonesia
07.2020 - 01.2021
Business Development Mgr
OTA Insight
03.2018 - 03.2020
Chief Marketing Officer
MindiMedia
10.2016 - 03.2018
Director of Sales & Marketing
Banyan Tree Ungasan
10.2016 - 10.2017
Director of Sales & Marketing
The Chedi & The Mantra Sakala Tanjung Benoa
06.2014 - 10.2016
Senior Director of Sales
The Mulia, Mulia Resort & Villa Nusa Dua
08.2012 - 06.2014
Director of Sales & Marketing
Pan Pacific Nirwana Resort Tanah Lot
07.2010 - 08.2012
Director of Sales & Marketing
Ayana Resort & Spa / The Ritz-Carlton, Bali Jimbaran
04.1997 - 07.2010
Higher Diploma - Travel & Tourism
International Hotel Management Institute Lucern
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