Haryo Wignyo
Regional Sales Manager
Medan
Summary
Dynamic Regional Sales Manager with a proven track record of driving sales operations and strategic initiatives in the Sumatra region at SKINTIFIC & GLAD2GLOW. Leads a dedicated team of Area Sales Managers and Distributors, consistently achieving and surpassing company objectives and targets since January 2024. Previously excelled as Area Sales Manager for North and Central Sumatra, honing skills in market analysis and team leadership to enhance sales performance over the course of a year. Committed to fostering strong relationships and implementing innovative strategies to maximize growth in competitive markets.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Regional Sales Manager
GLAD2GLOW
01.2025 - Current
- Managed team of 4 Area Sales Manager & 2 Area Operational Manager and consistently achieved high sales targets.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Regional Sales Manager
SKINTIFIC
01.2024 - 01.2025
- Managed team of 2 Area Sales Manager & 1 Area Operational Manager and consistently achieved high sales targets.
- Handling 2 Brand in GT Offline Channel (Skintific & Glad2Glow) Across Greater Sumatra (NAD-Lampung)
- Collaborated with marketing and operations teams to identify key trends and opportunities in the marketplace
- Developed and implemented a comprehensive sales strategy that increased regional turnover by 44% SKT and 235% G2G
- Handling 4 ASM, 13 SPV, 6 TL, 32 SE & 136 BA Across Greater Sumatra
- Leverage The Business by Getting Commitment with Current Dist Partner to develop its Capital & Performance
Area Sales Manager
SKINTIFIC
02.2023 - 01.2024
- Managed a team of 5 SPV & 7 SE in Northern & Central Sumatra consist of 5 Distributor
- Establish 2 Distributor (Batam & Kisaran) on the first month of Joining and escalated on Business Growth 264% for Q4 22 vs Q1 23
- Built and maintained strong relationships with key customers and partners. Resulting the dealing of Key Direct MTI & Strong Visibility in Store level.
- Best GT Rising National Wide Offline Channel with total Growth 189% YTD
Area Sales Manager
Nestle
01.2020 - 02.2023
- Managed a team of 3 sales executive & 7 Shipto in Singkawang Area
- Built and maintained strong relationships with key customers and partners, resulting in a 18% Growth LMB, Boosted by YTD Sept 22
- Best Area Sales Manager YTD Jan-Sept 2022 West Kalimantan Region
- Establish 2 New Shipto in 2021-2022
Head of Area
Nestle
11.2017 - 01.2020
- Managed performance of 2 Shipto in Sampit & Pangkalan Bun
- Developed and implemented effective sales strategies to achieve and exceed sales targets
- Deliver 25% Generic Growth YTD 2020
- Project Lead MR Reduction & Optimization
- Best SEGT Performance YTD 2020 - Kalimantan Region
- Establish 2 New Shipto in 2020 (Seruyan & Parenggean)
Education
Bachelor -
Universitas Atma Jaya Yogyakarta
08.2016
Skills
Adaptability
Decision-making
Customer base development
Budget management
Conflict resolution
Communication
Sales leadership
Business development and planning
LINKS
https://www.linkedin.com/in/haryowignyo/
Accomplishments
Awarded “Best GT Rising 2024” — Recognized for exceptional performance in Offline General Trade, achieving fastest growth in sales volume and market share among peers in 2023; exceeded targets by over 20%, Q to Q growth Average 43% and developed new trade routes that boosted product penetration in previously underperforming regions.
Golden Employee Award 2025 — Honored as Golden Employee for consistent high performance, leadership, and contribution to company culture; delivered multiple high-impact projects, mentored junior sales staff, and played a key role in improving operational efficiencies which led to cost savings and higher productivity in 2024.
Spearheaded cross-functional initiatives (sales + marketing + logistics) to drive promotional campaigns, price optimization, and trade activation programs that lifted GT revenue by 25-30% H1 vs H2.
Timeline
Regional Sales Manager
GLAD2GLOW
01.2025 - Current
Regional Sales Manager
SKINTIFIC
01.2024 - 01.2025
Area Sales Manager
SKINTIFIC
02.2023 - 01.2024
Area Sales Manager
Nestle
01.2020 - 02.2023
Head of Area
Nestle
11.2017 - 01.2020
Bachelor -
Universitas Atma Jaya Yogyakarta
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