Hayden Tena
Caldwell,ID
Summary
Strategic multi-unit fitness leader with a proven record of driving operational excellence, revenue growth, and leadership development across multiple locations. Adept at blending performance management with member-focused service strategies to scale success in high-volume fitness environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
District Captain
Crunch Fitness
07.2025 - Current
- Oversee multi-unit operations across six Crunch Fitness locations within the Treasure Valley, supporting and guiding General Managers to achieve organizational goals in sales performance, member retention, and operational excellence.
- Partner with regional leadership to execute strategic initiatives that strengthen profitability, elevate brand standards, and ensure consistency across all locations.
- Conduct ongoing performance analysis, identifying opportunities for improvement and implementing targeted action plans to enhance team productivity and club performance.
- Facilitate monthly leadership development sessions and operational training for General Managers (GMs), Assistant General Managers (AGMs), and Fitness Managers, focused on leadership, sales strategy, and service delivery.
- Design and host comprehensive front desk and membership sales training programs to improve customer experience, conversion rates, and team confidence.
- Mentor management teams in leadership, staff development, and financial accountability, fostering a results-driven and collaborative culture throughout the district.
- Ensure compliance with corporate standards, operational procedures, and company initiatives while maintaining a strong emphasis on member satisfaction and brand integrity.
General Manager
Crunch Fitness
07.2022 - Current
- Supervised employees through planning, assignments, and direction.
- Performed routine audits of internal controls in order to maintain accuracy of financial records.
- Developed service and sales strategies to improve retention and revenue.
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Implemented successful business strategies to increase revenue and target new markets.
- Created schedules and monitored payroll to remain within budget.
- Recruited, trained and empowered employees to achieve key performance indicators.
Agency Director
Serenity Wellness LLC
03.2018 - 07.2022
- Attended conferences and workshops to stay abreast of industry trends and best practices.
- Prepared presentations summarizing key accomplishments for quarterly board meetings.
- Built relationships with key representatives and stakeholders from valuable agency partners, targeting service specialists, strategists and managers vital to retaining clientele.
- Facilitated communication between board members, staff, vendors, and other external parties.
- Maintained pipeline of business partners needing company services, cultivating portfolio of managed partners with simultaneous active projects.
- Oversaw staff recruitment, hiring, and training processes.
Education
Substance Use Disorder Associate - Behavioral Health
Treasure Valley Community College
Caldwell, ID08-2021
Barber's License - Men's Services
Paul Mitchell The School
Nampa, ID08-2019
High School Diploma -
Ridgevue High School
Nampa, ID05-2017
Skills
- Leadership and team building
- Time and resource optimization
- Cross-functional team management
- Efficient multitasker
- Performance improvements
- Multi-unit operations
- Strategic planning
- Performance analysis
- Leadership development
Accomplishments
- General Manager of the Year | 2024
- Single Highest Producer of Recurring Revenue | Awarded 3 times in 2024 and 4 times in 2025
- Top-Performing Club | Recognized 4 times in 2024 and 3 times in 2025 out of 56 clubs
- Single Highest Producer of Personal Training | October 2024
Certification
CPR & AED Certified
Timeline
District Captain
Crunch Fitness
07.2025 - Current
General Manager
Crunch Fitness
07.2022 - Current
Agency Director
Serenity Wellness LLC
03.2018 - 07.2022
Barber's License - Men's Services
Paul Mitchell The School
High School Diploma -
Ridgevue High School
Substance Use Disorder Associate - Behavioral Health
Treasure Valley Community College