Dynamic marketing and communications professional with over seven years of experience in B2B marketing, stakeholder engagement, event management, and digital campaigns. Adept at executing integrated marketing strategies, managing public relations, and driving brand awareness to support revenue growth. Strong background in working with global teams, managing vendor relationships, and delivering high-impact marketing initiatives within the technology, education, and corporate sectors. Passionate about developing and localizing marketing content to enhance engagement and lead generation.
Hi, I’m
Heisa Khairunisa Yusup
South Jakarta
Summary
Overview
8
years of professional experience
5
Certification
Work History
British Embassy
Comms and Event for International Trade
05.2022 - Current
Job overview
- Company Overview: Foreign, Commonwealth and Development Office
- Led over 40+ high-impact events, including VIP visits, achieving a satisfaction rate of nearly 100% and increased the engagements by 80%.
- Developed and executed 70+ communication contents for campaigns and social media, boosting engagement by 50% and increasing video views by 80%.
- Spearheaded digital marketing strategies and optimized trade campaigns, effectively engaging diverse audience sectors.
- Managed marketing communications and events across seven key sectors, including Education, Infrastructure, Renewable Energy, Healthcare, Technology, and FPS.
Kimia Farma
Marketing Executive for International Business
08.2021 - 05.2022
Job overview
- Company Overview: State Owned Enterprises
- Conducted comprehensive market research for healthcare industry, identifying trends and potential market shifts, increased 73% for the sales achievements.
- Successfully managed projects with governmental bodies, enhancing international relations and promoting health initiatives between Indonesia and African countries, which worth more than $130,000.
- Developed export programs and marketing strategies for 11 international markets.
- Developed 11 market analysis reports to identify opportunities for new product launches and regional expansion.
CGV Cinemas
Service Improvement Part Leader
11.2018 - 01.2020
Job overview
- Company Overview: Cinema Chain in Indonesia
- Lead a Voice of Customer team (VOC) to improve satisfaction rates by 70% through actionable insights
- Managed customer experience strategies, improving customer satisfaction scores by 20% and increasing retention rates by 15%.
- Conducted market research and competitor analysis across 50+ locations, leading to a 10% increase in customer engagement through targeted marketing campaigns.
Coca Cola Europacific Partners
Assistant Sales Manager
02.2017 - 04.2018
Job overview
- Company Overview: Fast Moving Consumer Group
- Spearheaded B2B marketing and stakeholder engagement efforts, managing over 1,600 trade outlets and driving a 12% increase in regional sales.
- Led 10+ promotional campaigns, increasing customer engagement by 25% and brand visibility by 30%.
- Developed and localized marketing materials, contributing to a 20% boost in market share and revenue growth.
Education
Bandung Institute of TechnologyBandung
MBA from Business Administration
08-2021
University Overview
- GPA: 3.80 out of 4.00
- Degree Awarded with [Honors]
- Thesis Statement: Proposed Solutions to Prevent Sexual Harassment in The Workplace: A Printing Company Case.
Padjadjaran UniversityBandung, Indonesia
Bachelor of International Relations (S.H.Int) from International Relations
09-2016
University Overview
- GPA: 3.12 out of 4.00
- Thesis title: Transnational Advocacy Network in The Process to Eliminate The Discrimination Against The Lesbian, Gay, Bisexual, and Transgender (LGBT). Case Study: Iranian Queer Organizations (IRQO) in Iran
Skills
- Critical thinking
- B2B Marketing Strategy & Execution
- Event Management & Trade Shows
- Public Relations & Content Syndication
- Digital Marketing & Lead Generation
- CRM & Data Management (Salesforce)
- Market Research & Competitive Analysis
- Marketing Collateral Development
- Stakeholder Engagement & Cross-Functional Collaboration
- Budget & Vendor Management
- Strong Communication & Writing Skills
Accomplishments
Accomplishments
- Speaker at the 1st International Conference on Human Rights (2021) – Presented research on workplace safety and gender equality to 1,000+ participants.
- Indonesian Representative for International Week in Istanbul (2016) – Selected among 400+ applicants to represent Indonesia in a global cultural exchange program.
- Women in Indonesia Project (2018-Present) – Founded an initiative to document and promote women's stories across Indonesia.
- G20 & B20 Ministerial Visits (2022-2023) – Played a key role in organizing logistics and cultural programs for high-profile delegations, including the UK Prime Minister’s visit.
Awards And Organization Experience
Awards And Organization Experience
- The 1st International Conference on Human Rights, 2021, Selected as speaker at the 1st International Conference on Human Rights, presenting 'Proposed Solutions to Prevent Sexual Harassment in The Workplace' to audience of 1000+ participants from across Indonesia.
- International Week in Istanbul, 2016, Selected among 400+ participants from across Indonesia to represent Indonesia in International Week in Istanbul, which invited 20+ participants from all countries.
Certification
- Google Project Management and Digital Marketing Course, 2023
- International Communication Skills Course by Foreign, Commonwealth, & Development Office, 2024, This course is recognized by The Chartered Institute of Marketing continuous professional development schemes.
- Excel for Intermediate, 2024
- Foundations of Negotiation (2025)
Timeline
Comms and Event for International Trade
British Embassy
05.2022 - Current
Marketing Executive for International Business
Kimia Farma
08.2021 - 05.2022
Service Improvement Part Leader
CGV Cinemas
11.2018 - 01.2020
Assistant Sales Manager
Coca Cola Europacific Partners
02.2017 - 04.2018
Bandung Institute of Technology
MBA from Business Administration
Padjadjaran University
Bachelor of International Relations (S.H.Int) from International Relations
Similar Profiles
Valeria Romo MejiaValeria Romo Mejia
DBT Intern-Energy and Infrastructure at British EmbassyDBT Intern-Energy and Infrastructure at British Embassy
Binyam DawitBinyam Dawit
Information Technology Support Officer (ITSO) at British EmbassyInformation Technology Support Officer (ITSO) at British Embassy
Michael CalladoMichael Callado
Immigration Assistant at British EmbassyImmigration Assistant at British Embassy