Experienced Performance Marketer
A results-driven performance marketer with a proven track record of designing, executing, and optimizing high-impact paid media campaigns. Skilled in developing full-funnel strategies that drive brand awareness, elevate consideration, and accelerate customer acquisition. Passionate about delivering measurable business growth and consistently exceeding performance benchmarks.
Key Achievements:
- Spearheaded campaign initiatives for high-value clients while identifying and upselling growth opportunities, contributing to both client success and company revenue growth.
- Achieved the highest profit margin in company history through strategic media planning and execution.
- Led digital paid media efforts for a new banking app, surpassing performance KPIs by over 120%.
- Boosted ride bookings by 30% for a leading ride-hailing service by leveraging CRM tools and audience segmentation.
- Generated over 200,000 qualified leads with a Return on Ad Spend (ROAS) exceeding 10:1.
