Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Hi, I’m

Aidatul Faizah

Performance Marketing & Media Buyer Lead
TANGERANG
Aidatul Faizah

Summary

Experienced Performance Marketer
A seasoned performance marketer with extensive expertise in building, maintaining, and running successful paid media campaigns. Proficient in creating and executing strategies that enhance brand awareness, strengthen brand consideration, and boost customer acquisitions. Dedicated to achieving company satisfaction by consistently meeting and surpassing goals.


Achievement Highlights:

  • Led campaign projects for several key clients and continuously up sell product for existing clients.
  • Delivered the highest margin in company history in the current role.
  • Managed a digital paid channel campaign for a new banking brand app, exceeding KPIs by more than 100%.
  • Increased ride bookings by 30% in the ride-hailing industry through effective CRM tool management.
  • Generated over 200,000 leads with a return on ad spend (ROAS) greater than 1:10.

Overview

10
years of professional experience
6
Certifications

Work History

Freelance

Paid Media Consultant (Performance & Buying)
07.2024 - Current

Job overview

  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Assisted clients in navigating complex industry challenges with strategic recommendations.

Magnus Digital Indonesia

Media Lead
12.2022 - 07.2024

Job overview

  • Led the performance team to deliver the best maximum result for the managed client's campaign
  • Led CRO team to deliver higher conversion rate and customer retention
  • Design pitch & strategy for existing and potential client
  • Up-sell new potential advertising placement opportunities for existing client
  • Managed partnership with all media platform's partner
  • Maximize profit and margin from all the managed budget
  • Educate existing and potential clients through workshop or webinar sessions

Magnus Digital Indonesia

Performance Marketing Lead
04.2022 - 11.2022

Job overview

  • Collaborate with the performance team to ensure all client KPIs are met.
  • Identify and select the most effective advertising platforms to optimize client performance.
  • Manage and strategically plan the paid media budget for key clients.
  • Develop, execute, and optimize paid media acquisition campaigns across Facebook, Instagram, Google Ads, Ad Networks, and Programmatic channels.
  • Track, analyze, and report on digital marketing campaign performance.
  • Conduct new performance marketing tests and present results, key insights, and action items to the client.

Magnus Digital Indonesia

Performance Marketing Manager
02.2020 - 04.2022

Job overview

  • Assist in the preparation of performance pitch decks tailored to new client briefs.
  • Develop and propose media plans and budgets for new client campaigns.
  • Oversee digital marketing strategies to ensure campaign effectiveness and efficiency across all client accounts.
  • Supervise the performance team to ensure campaigns are on track, well-managed, and successfully meet campaign goals and client expectations.
  • Manage budgets and campaigns across all digital channels to ensure a strong return on investment (ROI) and efficient customer acquisition costs (CAC).
  • Directly manage digital marketing campaigns for select clients across all paid media channels, including Facebook, Instagram, TikTok, SEM, YouTube, Display, Programmatic, and Ad Networks.

Bussr

Marketing Associate
01.2019 - 01.2020

Job overview

  • Develop a comprehensive CRM strategy to drive additional revenue by increasing customer lifetime value (CLV), retention, and loyalty.
  • Create cross-channel campaigns to boost customer acquisition and app installs.
  • Formulate and implement strategies to optimize customer data usage.
  • Design a customer segmentation strategy that is actionable and adaptable, continuously tracking and adopting new CRM initiatives.
  • Plan, manage, and craft relevant, personalized content for CRM campaigns.
  • Enhance key CRM metrics such as click-through rate (CTR), push volume, conversion rate, and retention rate.
  • Develop strategies using paid marketing platforms to increase new user acquisition.
  • Track conversion rates and implement improvements to attract more users while reducing cost per result.
  • Leverage mobile analytics and attribution platforms to gain insights that optimize ad spend and enhance ROI.

Digitalmarketer.id

Funnel and Paid Advertising Specialist
02.2018 - 05.2019

Job overview

  • Expand the company’s brand awareness, subscriber base, and lead generation through the strategic execution of advertising across various platforms. This includes identifying and researching target audiences, developing and implementing creative ideas, and reporting on results.
  • Conduct competitive keyword research and set up campaigns, ad groups, ad copy, budgets, landing page optimization, and goal tracking.
  • Generate weekly and monthly reports for executed campaigns.
  • Maximize click-through rate (CTR), keyword quality score, and conversion rate by leveraging best practices and continuous testing to optimize ad performance over time.
  • Manage audience assets, including website visitors, audience engagement, and converted leads.
  • Collaborate with the creative team to produce relevant ideas that meet audience needs and align with business goals.
  • Conduct A/B testing on multi-funnel strategies to identify the most effective funnels for lead conversion.
  • Monitor and control campaigns regularly.
  • Coordinate with the sales and community teams to measure the effectiveness of digital campaigns.
  • Develop new email marketing concepts and content strategies to convert cold leads into customers.
  • Act as a consultant, offering advice and recommendations to community members to enhance their digital marketing strategies.

Digital Conversion

Digital Marketing Specialist
04.2014 - 01.2018

Job overview

  • Strategizes and implements digital marketing campaigns across Google and social media platforms.
  • Writes and prepares ad copy for various advertising campaigns.
  • Coordinates the acquisition and transfer of lead data to the sales team.
  • Assists the sales team in selling products as needed.

Education

STIKOM ITKP (Now Moestopo Beragama)
Jakarta

Bachelor of Arts from Public Relations, Advertising, And Applied Communication
04.2001

University Overview

Skills

MS Office

Certification

Facebook Media Buying

Awards

Awards
  • 1st Winner Facebook Agency League in Indonesia 2021 by Meta
  • Finalist Excellence in Performance Marketing from MEA for Managed account: LINE Bank

https://awards.marketing-interactive.com/marketing-excellence-id/2023-finalists/

  • Selected Leader in South East Asia for TikTok Elevate Leadership Summit

https://www.linkedin.com/posts/aidatulfaiza_tiktokelevate-tiktokelevate-tiktokelevate-activity-7205120669397712896-OoIa

Timeline

Paid Media Consultant (Performance & Buying)
Freelance
07.2024 - Current

Facebook Media Planning

03-2024

Criteo Academy

04-2023

Facebook Media Buying

03-2023

Google Shopping

03-2023

Google App Campaign

03-2023

Twitter Ads Certification

03-2023
Media Lead
Magnus Digital Indonesia
12.2022 - 07.2024
Performance Marketing Lead
Magnus Digital Indonesia
04.2022 - 11.2022
Performance Marketing Manager
Magnus Digital Indonesia
02.2020 - 04.2022
Marketing Associate
Bussr
01.2019 - 01.2020
Funnel and Paid Advertising Specialist
Digitalmarketer.id
02.2018 - 05.2019
Digital Marketing Specialist
Digital Conversion
04.2014 - 01.2018
STIKOM ITKP (Now Moestopo Beragama)
Bachelor of Arts from Public Relations, Advertising, And Applied Communication
04.2001

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Aidatul FaizahPerformance Marketing & Media Buyer Lead