Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hendra Iskandar

Hendra Iskandar

Jakarta

Summary

Senior Merchandiser with over 15 years of proven experience in both offline and online retail industries, specializing in sports categories. Highly adept in merchandising planning, inventory and sales monitoring, vendor relationship management, and business development. Known for driving revenue growth through strategic planning and product assortment optimization.

Overview

25
25
years of professional experience

Work History

Business Development

Brooks Running
03.2023 - Current
  • Identifying Opportunities: looking for new business prospects. Doing research trends, market positions, competitors, stakeholders, and third parties.
  • Relationship Building: Establish and nurture relationships with potential clients, strategic partners, and key stakeholders.
  • Market Understanding: Understanding their company’s products, market positioning, and industry trends.
  • Client Requirements: Collaborating with design and sales teams ensures that client requirements are met.
  • Client Retention: Maintaining relationships with existing clients.
  • Sales Presentations: Prepare detailed sales presentations for potential clients

Senior Merchandiser For Sports Category

PT Ritel Bersama Nasional
10.2018 - 06.2022
  • Manage sales includes :
  • Sales Growth and Margin
  • Sales and inventory Monitoring
  • Leading the day to day business relationship between JD.id and merchant partner to ensure business objectives and priorities are achieved.
  • Leading products assortments selection for the web.
  • Ensure customer Satisfaction through product selection and availability

Trade Partnership Manager For Sports Category

PT Global Digital Niaga (Blibli.com)
11.2011 - 07.2017
  • Acquisition of Merchant partner
  • Managing sales includes
  • Growth and margin
  • Sales and inventory monitoring
  • Leading the day to day business relationship between Blibli.com and merchant partner to ensure business objectives and priorities are achieved.
  • Leading products assortments selection for the web.
  • Ensure customer Satisfaction through product selection and availability

Head Of Merchandiser PUMA

PT Mitra Adi Perkasa
06.2010 - 10.2011
  • Develop training procedure for product Knowledge(footwear,apparel and Equipment)
  • Managing sales includes
  • Growth and margin
  • Sales and inventory monitoring
  • Leading products assortments selection and distribution channel strategy
  • Leading internal alignment between marketing, logistics, product and finance to support the growth of the business
  • Developing new opportunities in the market:
  • New Store
  • Different channels / distributions within the countries

Nike Brand Manager

PT Giordano Indonesia
07.2007 - 08.2010
  • Manage sales includes :
  • Sales Growth and Margin
  • Sales and inventory Monitoring
  • Leading internal alignment between marketing, logistics, product and finance to support the growth of the business.
  • Developing new opportunities in the market:
  • New Store
  • Different channels / distributions within the countries
  • Propose Annual Budget
  • Responsible for in-store NIKE promo and activity
  • Responsible to create premium retail experience towards NIKE Customer
  • Making buy plan analysis to reach ideal inventory level

Product Manager for Apparel and Equipment

PT Berca Indosport
08.2003 - 08.2007
  • Develop training procedure for product Knowledge(footwear,apparel and Equipment)
  • Sales and inventory monitoring
  • Merchandising the store
  • Develop a merchandising plan.

Inventory Control Supervisor

PT Berca Indosport
08.2000 - 08.2003
  • Create Sales Report Monthly and YTD Managing sales includes
  • Audit Store to find whether there's discrepancies in term of financial or inventory
  • Make inventory Consolidation
  • Create better business process between sales operation, merchandiser, logistic and warehouse

Education

Management Information System

STMIK Bina Nusantara
07.1998

Physics

SMAK Karunia
01.1993

Skills

  • Financial planning

  • Inventory-focused merchandising analysis

  • Proficient in Microsoft Office

  • Business growth initiatives

  • Promotional strategy development

  • Comprehensive cost evaluation

  • POS software proficiency

  • Merchandise purchasing

  • Inventory management

  • Sales-driven merchandise strategy

  • Market-based pricing strategy

  • Retail management

  • Analysis of merchandising trends

  • Data-driven category analysis

  • Comprehensive understanding of products

Languages

English
Advanced (C1)

Timeline

Business Development - Brooks Running
03.2023 - Current
Senior Merchandiser For Sports Category - PT Ritel Bersama Nasional
10.2018 - 06.2022
Trade Partnership Manager For Sports Category - PT Global Digital Niaga (Blibli.com)
11.2011 - 07.2017
Head Of Merchandiser PUMA - PT Mitra Adi Perkasa
06.2010 - 10.2011
Nike Brand Manager - PT Giordano Indonesia
07.2007 - 08.2010
Product Manager for Apparel and Equipment - PT Berca Indosport
08.2003 - 08.2007
Inventory Control Supervisor - PT Berca Indosport
08.2000 - 08.2003
SMAK Karunia - , Physics
STMIK Bina Nusantara - , Management Information System

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Hendra Iskandar