Travel
HENDRY SAPUTRA
VP Commercial
Ulujami
Summary
A driven commercial leader with solid background in leading high-performing sales teams. Proven track record in developing strategic sales initiatives that align with company goals. Demonstrated leadership through effective team management and strong client relationships.
Overview
22
22
years of professional experience
2004
2004
years of post-secondary education
2
2
Languages
Work History
Vice President (Commercial) – Corporate Partnership
PT Trinusa Travelindo (Traveloka)
03.2024 - Current
- Establish & lead Commercial Partnership team across countries (ID, TH, VN, MY, SG, AU, JP) and develop the strategy for the team to have joint value creations with Traveloka Business Partners which includes but not limited to Banks, Tourism Boards, Telco & Property companies
- Lead Traveloka B2B Business Development team to grow additional revenue for the company through the sales and adoption of Traveloka Gift Vouchers, Traveloka Points, Platform Advertisement, Booth placement & sampling activity during Traveloka offline events
- Manage overall P&L for Traveloka Gift Vouchers, Loyalty Points and Platform Advertisement
Vice President (Operation) – Customer Care
PT Trinusa Travelindo (Traveloka)
01.2021 - 02.2024
- Lead Product & Strategy team to develop technology/features (Help Center, Self-Service, Bot automation) needed to enhance customer’s experience throughout customer’s journey while using our app & products and continuously improving Customer Experience Management tools used by customer operations agents to improve agent’s productivity
- Lead Customer Operation team to deliver service level target for all incoming queries from multiple channels (call, message center, email, social media) while delivering the expected customer satisfaction score for all Traveloka products across markets (Indonesia, Thailand, Vietnam, Malaysia, Singapore, Philippines)
- Lead Service Assurance team to develop the right business process for each Traveloka product’s customer handling and develop training modules and learning management system needed to improve customer operation agents’ quality
- Lead Vendor Management team to continuously find the best BPO (Business Process Organization) partners for customer operation team in each Traveloka market and collaborate with each partner to find a win-win proposition to achieve the shared objectives
- Lead Revenue Growth Management team to find opportunities on how we can run Customer Care operation in the most efficient way to support each Business Unit’s profitability
Vice President (Product Management) - Ground Transport (GT)
PT Trinusa Travelindo (Traveloka)
07.2019 - 12.2020
- Lead Product Management team to develop products/features/apps that can be accessed and easy to be used by ground transport (Train, Bus & Shuttle, Airport Transfer, Car Rental) users which is a totally different group segment compared to TVLK main products (Flight & Hotel)
- Lead Market Management team to source complete & reliable inventories which cover at least 90% areas/routes (based on search) in the market where we are present
- Lead Market Support team to ensure seamless and pleasant user experience from pre to post issuance for Traveloka suppliers/business partners
- Work with Marketing team to deliver a strong value proposition for users to purchase ground transport tickets via Traveloka while ensuring profitability for the company
Business Owner
CNG SHOP
08.2017 - 06.2019
- Company Overview: Wholesale
- Increase sales, profitability and cash flows via improvement on assortment, pricing strategy, shelving strategy, and inventory management
- Explore opportunity to touch the whitespace channel via establishing our first online store in Tokopedia marketplace (CNG Shop)
- Establish partnership with QASIR, a B2B online platform, to become the main wholesaler serving retailers in South Jakarta area so that they could have competitive pricing and save time/cost in purchasing and delivering the products their customers
Modern Retail Team Leader
Procter & Gamble Home Products Indonesia
09.2014 - 07.2017
- Develop & lead hyper super channel sales and multifunctional team managers to deliver the best business result and best in class client relationship with both global & local hyper super accounts in Indonesia. Work internally with trade marketing & product supply team to ensure that the team has sufficient enablers to deliver the expected growth target.
ASEAN Hair Care Trade Marketing Manager
Procter & Gamble Trading Thailand
07.2011 - 08.2014
- Develop go-to-market strategy (Distribution, Pricing, Promotion, Shelving and Merchandising) as well as master plan on new product launches, commercial innovations, and competitive response & intelligence for P&G hair care across channels and countries in ASEAN Market
Commercial Unit Manager - Hyper Super Indonesia
Procter & Gamble Home Products Indonesia
02.2010 - 06.2011
- Lead a team of multifunctional team managers (Retail operations, Logistics & Finance) to deliver the best in class in-store execution as well as client relationship management with the largest modern retail account in Indonesia.
Distributor Business Development Manager - East Java and Bali
Procter & Gamble Home Products Indonesia
03.2009 - 01.2010
- Part of ASEAN go-to-market saturation pioneer team in bringing to live distribution model to have 100% top city coverage and step changed total P&G portfolio merchandising standard in independent supermarket/minimarket.
Customer Team Finance Manager
Procter & Gamble Home Products Indonesia
07.2007 - 06.2008
- Manage customer profitability, cash flow and trade spending fund for both channels (modern retail & distributor) while delivering optimal business growth
Senior Business Analyst
Markplus Inc.
09.2005 - 06.2007
- Provide business management consulting service to clients across different industries (automotive, FMCG, healthcare)
Marketing Executive
WELLS Co.
09.2004 - 06.2005
Financial Advisor Assistant Internship
American Express Financial Advisors Inc.
09.2003 - 06.2004
Education
Bachelor of Business Administration - Finance and Information Systems Concentration
University of Washington
Seattle, WASkills
- People Management
- Strategic planning
- Data Analysis
- Account Management
- Negotiation and persuasion
- Joint Business Planning
- Sales Execution
- Profitability Target Delivery
- Fund Management
- Trade & Consumer Promotion Design
Summary Qualifications
- Have ~15 years of experience in sales/partnerships covering multiple industries (FMCG, e-commerce, travel & tourism, banking, advertisement) and stakeholder management up to C-level
- A well rounded leader with ~10 years of experience as a people manager
- Strong analytical skill, data oriented, self-motivated with outstanding communication skill (proficiently utilizes interpersonal skill in relating with others)
- Technical skills: People Management incorporating Situational Leadership theory in grooming team members, Account Management which includes initiating Joint Business Planning, planning & selling with data, executing with excellence, & delivering sales & profitability target, Fund Management which includes designing trade and consumer promo mechanism
- Language: English, Bahasa/Malay, Mandarin Chinese (basic conversation)
Accomplishments
- Received 2024 OVO The Rising Star Award
- Received 2024 Taiwan Tourism Award – Top 3 contributors (from ID) to the promotion of Taiwan tourism
- Received 2024 Hong Kong Tourism Award – Greater Bay Area Campaign
- Received 2021 TRAVELOKA Annual Godwit Award
- Received 2015-2016 P&G Annual Country Award - Daring Champions Award
- Received 2012 P&G ASEAN General Manager Award
- Received 2011–2012 P&G ASEAN Best Hyper Super Merchandising Award
- Received 2011-2012 P&G ASEAN Best Distributed Brand Award
- Received 2011 P&G Country Manager Award
- Received 2011 P&G Recognition Share Award
- Received 2011 P&G ASEAN Best Go-To-Market
- Received 2011 Carrefour Preferred Supplier Award
- Received 2011 P&G Best Business Unit
- Received 2010 P&G Best Business Unit
- Received 2009 P&G Best Business Unit
- Received 2006 Hermawan Kartajaya Award – Best Rookie
Interests
Sports
Timeline
Vice President (Commercial) – Corporate Partnership
PT Trinusa Travelindo (Traveloka)
03.2024 - Current
Vice President (Operation) – Customer Care
PT Trinusa Travelindo (Traveloka)
01.2021 - 02.2024
Vice President (Product Management) - Ground Transport (GT)
PT Trinusa Travelindo (Traveloka)
07.2019 - 12.2020
Business Owner
CNG SHOP
08.2017 - 06.2019
Modern Retail Team Leader
Procter & Gamble Home Products Indonesia
09.2014 - 07.2017
ASEAN Hair Care Trade Marketing Manager
Procter & Gamble Trading Thailand
07.2011 - 08.2014
Commercial Unit Manager - Hyper Super Indonesia
Procter & Gamble Home Products Indonesia
02.2010 - 06.2011
Distributor Business Development Manager - East Java and Bali
Procter & Gamble Home Products Indonesia
03.2009 - 01.2010
Customer Team Finance Manager
Procter & Gamble Home Products Indonesia
07.2007 - 06.2008
Senior Business Analyst
Markplus Inc.
09.2005 - 06.2007
Marketing Executive
WELLS Co.
09.2004 - 06.2005
Financial Advisor Assistant Internship
American Express Financial Advisors Inc.
09.2003 - 06.2004
Bachelor of Business Administration - Finance and Information Systems Concentration
University of Washington
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