Hengki Firmansyah
Jakarta
Summary
Strategic Retail & Operations Executive with more than 15 years of leadership experience driving large‑scale retail operations within Indonesia’s leading retail organizations, including PT Mitra Adiperkasa Tbk (MAP). Experienced in managing multi‑brand portfolios, leading large store networks, and delivering sustainable revenue growth through strong P&L governance, operational excellence, and leadership development. Recognized for turning around underperforming markets, strengthening KPI governance (conversion, ATV, UPT, SPH), and building scalable retail structures that improve profitability and customer experience.
Overview
15
15
years of professional experience
Work History
Senior Operations Manager
PT Mitra Adiperkasa Tbk (MAP)
01.2025 - Current
- Lead operations across 70 retail stores within Indonesia’s largest lifestyle retail group
- Hold full P&L accountability for USD 14.5M+ annual revenue portfolio
- Lead and develop 300+ employees including area managers and store leadership teams
- Delivered +18% YoY revenue growth through disciplined KPI governance and sales productivity strategy
- Strengthened operational compliance, cost efficiency, and shrinkage control across the store network
- Enhanced customer experience standards to support sustainable retail growth
Head of Retail
PT Gilang Agung Persada
01.2023 - 01.2024
- Directed national retail operations and cross‑functional divisions including Operations, VM, Training and Store Development
- Strengthened forecasting accuracy and commercial planning framework
- Supported retail network expansion and operational scalability
- Improved margin performance through stronger cost governance
Senior Operations Manager
PT Gilang Agung Persada
01.2011 - 01.2023
- Managed nationwide multi‑brand retail operations across international fashion and lifestyle brands
- Led turnaround initiatives in underperforming regions, restoring growth and operational stability
- Delivered consistent sales growth and operational improvements across multiple store networks
- Recipient of Best Customer Experience Award – La Senza International (2017)
Education
Master of Management (MM) -
Bakrie University
06-2026
Bachelor of Accounting -
Esa Unggul University
Skills
- Enterprise Retail Operations Leadership
- P&L Management & Profitability Optimization
- Multi‑Store / Multi‑Region Retail Management
- Revenue Growth & Sales Productivity Acceleration
- Retail KPI Governance
- Cost Control
- Inventory Productivity
- Shrinkage Reduction
- Business Turnaround
- Market Recovery
- Leadership Development
- Talent Pipeline Building
Timeline
Senior Operations Manager
PT Mitra Adiperkasa Tbk (MAP)
01.2025 - Current
Head of Retail
PT Gilang Agung Persada
01.2023 - 01.2024
Senior Operations Manager
PT Gilang Agung Persada
01.2011 - 01.2023
Master of Management (MM) -
Bakrie University
Bachelor of Accounting -
Esa Unggul University