Henoch Sumendap

Responsibilities:

• Set up WASH Inc. Laundry company

1. Set up the company (Vision, Capital, P&L , Define the place and the machinery)

2. Set up the palace (make simple workflow) and branding the place

3. Bring concept for brochure, signage and house tagging

4. Interview and training the employee

5. Set up Marketing Plan

6. Runs the company

• Set up PT. Wahana Anugerah Sukses Hineni (Printing and Display Company)

1. Partnership with local Offset and Digital Printing company

2. Develop new base customer – Marketing B2B

3. Give BTL Ideas for Mall Promo event

4. Execute pitching and define signage material (acrylic, impraboard, etc ) to give the best price

5. Quality Control production items

• Achievements:

Become contractor for SICC ( Sentul International Convention Center), Emporium Pluit Mall, Baywalk Mall, AEON Mall and Lippo Office Project

Responsibilities:

• Set up new advertising company
• Maintain and get a new account for Printing
• Give advice for BTL Branding ideas and material - to promote the account product
• Coordinate with the designers to fit with customers requirement or standards
• Quality control, according to design and color pantone

Achievements:

• Create new concept for SANQUA Mineral Water ~ re-branding SANQUA from branding to packaging, Create concept and produce new SANQUA logo and tag line Safe Natural and Quality water.

Responsibilities:

• Provide data and analysis about VIT business. Give input to change VIT Bussines model.
• Restructuring the whole organizational structure
• As part of marketing division in packaging development
• As procurement in industrial raw material and design collaborate with in – house designers (for 5 co-packers ‘/factory)

Achievements:

• Contribute in change VIT business model and profit.
• Set up VIT full organization and new office.
• Successfully supply material for 5 co- packers factory.

Responsibilities:

• As Chief Operational Officer personal assistant - communicate Management project to AQUA Board of Director
• Providing database and specific data format to support analysis – restructuring business and organization.
• As Danone International team for Danone Project
• Contribute in “Danone make it Yours” program to select qualified graduation from selective University.

Achievements:

• Provide AQUA Mapping distribution and Promote to support new VIT General Manager.

Responsibilities:

• To strengthen brand image through below the line activities by developing visual merchandising (POP and POS material) with our agencies.
• Set up A&P budget.
• Meeting with the vendor and select the best value vendor and quality point of purchase or point of sales.
• Coordinate and execute MIT (market impact team) with all our national depots.
• Create marketing activities for traditional and modern markets.

Marketing Project

• Team of Market Impact Team – for North and South Java
• Team of Modern outlet project
• Team of Launching – Biskuat and AQUA Splash Of Fruit
• Team of Danone Nations Cup at South Sulawesi

Achievements:

• Support and set the division infrastructure (Set the reporting format and budget allocation), develop POP/POS material and coordinate Market Impact Team for south Java area

Responsibilities:

• Control and enlarge space in the shelving for Hypermarket ex: Carefour, Sogo Foof Hall, Hero and Superindo (with goals to be the first to run Space Management in water industry)
• Control and execute promotion activities
• Make a comparison of sales and promotion through all mineral water industry in the modern trade.
• Analyze the effectivity of trade promo and promotion.
• Taking order and push delivery on time.

Achievements:

• Pass elimination process and promoted to develop new division: Trade Marketing Division

Responsibilities:

• As one of MAP Supplier - Meeting with MAP Procurement and Visual merchandising team
• Set up pricing to win the PROPS project for digital printing and acrylic base material
• Coordinate with visual merchandising for the event and all the material window display
• Branding / Digital Printing for the Event
• Field Coordinator for the Branding team

Achievements:

• Successfully execute event and store props of PT. Mitra Adi Perkasa include yearly MAP RUPS.