HERAGU R NAGARAJA
Summary
Strategic Sales & Distribution Leader with 20+ years in EdTech, educational publishing, and test preparation. Expertise in scaling revenues, developing customer-focused learning solutions, and optimizing B2B sales strategies. Skilled in P&L management, channel partner development, and product lifecycle management, driving sustainable growth across K-12, test prep, and higher education sectors.
Overview
25
25
years of professional experience
Work History
Assistant Vice President — Sales & Distribution
Extramarks Education India Pvt. Ltd
Bengaluru
11.2025 - Current
- Led pan-India sales planning, channel development, and key account management, growing existing accounts and acquiring new sales territories.
- Managing and mentoring a team of Regional Sales Managers, setting KPIs and driving strategic sales initiatives across assigned geographies.
- Designed and deployed a channel partner program that increased partner engagement and expanded distribution reach across Tier 2 and Tier 3 markets.
- Developed incentive and commission structures for distributors and retailers, driving revenue growth and enhancing retention.
- Analysed market data and competitor positioning to identify growth opportunities and refine go-to-market strategies aligned with EdTech market trends.
- Established strong relationships with key institutional clients, improving customer satisfaction and boosting account retention rates.
Administrator
Rashtrotthana Vidya Kendra, Banashankari
Bengaluru
02.2025 - 10.2025
- Led end-to-end school operations management, overseeing administrative workflows, staff coordination, and compliance with education standards.
- Drove operational leadership across stakeholder communication (teachers, parents, management), streamlining processes for efficiency.
- Managed budgeting and resource allocation for school programs, ensuring optimal utilization of resources.
- Trained and onboarded new staff on administrative procedures and institutional best practices.
- Organized school events and annual programs, fostering community engagement and institutional brand building.
Director — Operations
Whitecube Solutions Private Limited
Bengaluru
10.2022 - 04.2024
- Established 'Centre of Excellence for Content Development' for Marshal Cavendish Education Singapore, overseeing office setup, P&L management, budgeting, administration, recruitment, onboarding, and team training to enhance operational performance.
- Formulated comprehensive policies and procedures for centre and project management, improving operational efficiency and ensuring effective delivery of projects.
- Successfully executed projects totalling ₹10 million within the first 18 months, demonstrating strong ramp-up and operational execution capability.
- Mentored and managed team of 9 in-house editors, enhancing quality of content output and developing team capabilities.
- Served as the primary liaison between Whitecube Solutions and Marshal Cavendish Education Singapore, ensuring alignment on project scope, timelines, and quality standards.
Director — Business Development
MXR International Pte Ltd
Bengaluru
05.2019 - 06.2021
- Signed deals worth ₹10 million for SnapLearn's AR-based learning platform, expanding its institutional footprint.
- Forged strategic B2B partnerships, enhancing market presence and driving growth in AR/VR-based educational learning solutions.
- Developed and implemented business development strategies grounded in EdTech market trends and organizational growth objectives.
- Managed end-to-end sales and product lifecycle, ensuring seamless transition from prospecting to client onboarding and solution delivery.
- Negotiated and finalized client contracts, designing service agreements aligned with project objectives.
- Coordinated with internal product teams and freelance SMEs/vendors, delivering customized, high-quality learning solutions that met client needs.
Deputy General Manager — Test Preparation
Pearson India Education Services Pvt. Ltd
Noida
02.2014 - 12.2018
- Grew test-preparation revenues from ₹10 million to ₹200 million over 4 years through strategic product development, market expansion, and team capability building.
- Led the transformation of the test-preparation vertical, making it profitable within the first year of assuming charge; achieved 100% profitability improvement for two consecutive years.
- Managed India's first PTE product vertical, overseeing new product development and tailored geography-specific offerings to meet market demand.
- Mentored and developed a high-performing team of 12, delivering 200% efficiency improvement against benchmarks.
- Devised customer-centric product development process in collaboration with key stakeholders, achieving 4+ star ratings on Amazon and Flipkart.
- Delivered 15%+ unit cost savings through specification standardization and tight scope/spend controls.
- Initiated the development of an adaptive assessment platform — Pearson Insights.
- Organized budgets and oversaw P&Ls, consistently achieving margin targets that supported growth objectives.
Senior Managing Editor
Pearson India Education Services Pvt. Ltd
Noida
11.2011 - 01.2014
- Led University Specific Derivatives Program (USDP), developing innovative product offerings across engineering, management, commerce, and humanities.
- Established pipeline of 100+ products, achieving revenues of ₹100+ million in 2 years.
- Delivered 600% YoY growth via strategic acquisitions and fast-track product development.
- Mentored and developed team of 12 editors, optimizing hiring, training, and performance tracking processes.
Deputy Manager — Acquisitions
Tata McGraw-Hill Education Pvt. Ltd
Chennai
12.2008 - 10.2011
- Led product development across engineering, science, and mathematics domains for South India.
- Developed and delivered 36+ educational products for southern universities, enhancing curriculum offerings at Anna University, JNTU, and VTU.
- Nurtured relationships with high-profile authors, resulting in new titles aligned with market and sales needs.
- Established editorial processes and quality guidelines enabling seamless product delivery.
- Managed annual budget with controls that ensured alignment with profitability and sustainability goals.
Managing Editor
Pearson Education Singapore Pte Ltd
Chennai
05.2004 - 11.2008
- Hired, trained, and directed 6-member editorial team; delegated and tracked assignments to ensure timely delivery.
- Oversaw content production phases for Indian and US-based products, ensuring quality and adherence to timelines from pre-production to post-production.
- Delivered 100+ content adaptations within 24 months.
- Developed and maintained strong client relationships, effectively advocating in key negotiations to secure favorable outcomes.
- Managed Northwest and Southwest Karnataka markets for Engineering and Management segments (May 2004–May 2005) before transitioning to the product team.
Junior Editorial Executive / Educational Representative
Tata McGraw-Hill Education Pvt. Ltd
New Delhi
11.2001 - 04.2004
- Achieved 90% market share in mechanical engineering syllabus titles at VTU.
- Oversaw publishing of electrical engineering products, aligning offerings with market and curriculum requirements to meet educational needs.
- Coordinated sales and demand generation initiatives across Bengaluru and North-west Karnataka, enhancing product visibility and accessibility.
Education
Certificate - Advanced Project Management
QAI Global
India01.2015
General Management Program - Business Management
IIM Kozhikode
01.2015
Certificate - High Impact Presentations
Dale Carnegie Institute
India01.2014
Bachelor of Business Management - Marketing
KPHR Institute of Management Studies
Bengaluru01.2001
Diploma - Marketing & Sales
Apex Institute of Management
Bengaluru01.2000
Skills
- Sales & Business Development
- Channel Partner & Distributor Management
- Revenue Growth & Market Expansion
- P&L Management & Budget Control
- Strategic Planning & Market Analysis
- K-12 & Test Preparation Market Expertise
- EdTech & Publishing Product Strategy
- Content Production & Product Development
- Client Relationship Management
- Team Leadership & Talent Development
- Sales Training Programs
- Digital Learning Solutions
Key Accomplishments
- Grew net revenues of the test-preparation division from ₹10 million to ₹200 million in 4 years (2014–2018) — a 20x growth — through strategic product overhaul and market expansion.
- Transformed the test-preparation vertical to profitability within the first year, achieving 100% improvement in profitability for two consecutive years (2015–2016).
- Signed strategic deals worth ₹10 million for AR-based learning solutions at MXR International (SnapLearn).
- Established the Centre of Excellence for Content Development for Marshal Cavendish Education Singapore, executing projects worth ₹10 million within the first 18 months.
- Devised content development guidelines resulting in 4+ star reviews on Amazon and Flipkart across 25+ products.
- Revamped the entire test-preparation product portfolio, delivering a 30%+ year-on-year growth rate across Foundation, JEE/NEET, and UPSC segments.
- Created a pipeline of 100+ university-specific products, generating revenues of ₹100+ million within 2 years (2012–2013).
- Delivered 15% unit cost savings through specification standardization and scope control.
- Delivered 36+ products for key southern universities (Anna University, JNTU, VTU) as head of adaptation program (2009–2010).
- Delivered 100+ adaptations within 24 months (2006–2007).
- Achieved 90% market share in mechanical engineering syllabus titles at VTU.
Websites
Languages
- Hindi
- Kannada
- Tamil
- English
Timeline
Assistant Vice President — Sales & Distribution
Extramarks Education India Pvt. Ltd
11.2025 - Current
Administrator
Rashtrotthana Vidya Kendra, Banashankari
02.2025 - 10.2025
Director — Operations
Whitecube Solutions Private Limited
10.2022 - 04.2024
Director — Business Development
MXR International Pte Ltd
05.2019 - 06.2021
Deputy General Manager — Test Preparation
Pearson India Education Services Pvt. Ltd
02.2014 - 12.2018
Senior Managing Editor
Pearson India Education Services Pvt. Ltd
11.2011 - 01.2014
Deputy Manager — Acquisitions
Tata McGraw-Hill Education Pvt. Ltd
12.2008 - 10.2011
Managing Editor
Pearson Education Singapore Pte Ltd
05.2004 - 11.2008
Junior Editorial Executive / Educational Representative
Tata McGraw-Hill Education Pvt. Ltd
11.2001 - 04.2004
Certificate - Advanced Project Management
QAI Global
General Management Program - Business Management
IIM Kozhikode
Certificate - High Impact Presentations
Dale Carnegie Institute
Bachelor of Business Management - Marketing
KPHR Institute of Management Studies
Diploma - Marketing & Sales
Apex Institute of Management