Hernadi Faturachman
Bekasi Barat
Summary
Dynamic Senior Sales and Marketing Analyst with a proven track record at PT. Krakatau Steel, driving 10% sales growth through targeted campaigns and strategic market insights. Skilled in pricing strategy and cross-functional coordination, I excel in fostering partnerships and achieving ambitious business objectives. Passionate about leveraging data to enhance profitability and market presence.
Overview
10
10
years of professional experience
Work History
Senior Sales and Marketing Analyst
PT. Krakatau Steel
DKI Jakarta
07.2021 - Current
- Analyze customer purchasing behavior and market intelligence to design targeted marketing campaigns, resulting in 10% sales volume growth.
- Coordinate with the finance team and the shipment team to manage the Letter of Credit and the On-Time Delivery.
- Conduct market research to identify market insight, international pricing trends, and inventory levels.
- Track sales performance and monitor implementation of efficiency initiatives to achieve revenue targets.
- Develop partnerships and relationships both internally and externally to achieve the company's business plan.
- Lead monthly meetings with 9 distributors under the Distributor Management Program to enhance sales insights.
Market and Profitability Specialist
PT. Krakatau Steel
DKI Jakarta
10.2018 - 06.2021
- Prepared Hot Rolled Steel (HR), Cold Rolled Steel (CR), and byproducts as base proposal price, along with risk analysis of products to get a competitive price.
- Processed and prepared sales performance data, customer data, and market data for HR, CR, and byproducts to support the achievement of sales targets.
- Managed a marketing plan that includes: marketing objectives, marketing goals, marketing programs as the basis of marketing and sales plans, and targets.
- Compiled purchasing data, including price history, inflation analysis, and market price surveys, as a basis for setting semi-finished raw material prices according to production needs.
- Collected data from relevant units to monitor weekly main product sales revenue, providing data support to help achieve the targeted spread.
Spare Part Planning Engineer
PT. Krakatau Steel
Cilegon
09.2015 - 09.2018
- Evaluated the maintenance program, assessing both spare part availability and maintenance activities.
- Managed cost maintenance to align with the allocated budget.
- Coordinated with the workshop and procurement division to ensure material availability for maintenance activities.
- Implemented time-based replacement and direct purchase programs for emergency parts needs.
Education
Bachelor of Science - Materials Engineering
Institut Teknologi Bandung
Bandung, Indonesia06.2015
Skills
- Bahasa Indonesia
- English
- Key Account Management
- Logistics Management
- Sales & Marketing
- SAP R-3
- Materials Engineering
- Pricing Strategy
Projects
- 2020, The Distributor Management Program (DMP), A cross-departmental project aimed at transforming distributors into strategic partners through cash rebate initiatives. As a result, resales gradually increased despite the impact of the COVID-19 pandemic on the steel industry.
- 2017, Management In Plant Stock (IPS), A Small Group Activity (SGA) focused on optimizing spare parts and assets to minimize reservations, reduce purchases, and lower production costs. The team registered unlisted spare parts and assets into the system. As a result, the project targeted a cost efficiency of approximately 20 billion rupiah in 2018 and has successfully saved around 15 billion rupiah to date.
Volunteering Experience
- Ikatan Alumni ITB Banten, Staff of Secretariat, Jan 2016 - Dec 2019, Organized the voting and ballot counting processes at the Polling Station (TPS)., Recorded the number of voters, ballots, and official vote count certificates.
- Metaloscope, Chairperson, Nov 2013 - Feb 2014, Led a team of 12 students in the planning and execution of the event., Prepared the proposal and budget for the event., Presented the event plan to the department, faculty, university, and the Indonesian Association of Metallurgical and Materials Engineering Students (PM3I).
- Himpunan Mahasiswa Teknik Material ITB (MTM ITB), Head of External Affairs, May 2013 - April 2014, Led 9 people to run the work program in one year., Maintained good relations with the campus internal institutions and alumni.
Modules Taken
- SAP R-3
- Logistics Management
- Power Selling
- Basic of Marketing
- Market Research
- Pricing Design and Strategy
- Making PPT Slide Like Consulting Firm
Languages
Indonesian
First Language
English
Upper Intermediate (B2)
B2
Timeline
Senior Sales and Marketing Analyst
PT. Krakatau Steel
07.2021 - Current
Market and Profitability Specialist
PT. Krakatau Steel
10.2018 - 06.2021
Spare Part Planning Engineer
PT. Krakatau Steel
09.2015 - 09.2018
Bachelor of Science - Materials Engineering
Institut Teknologi Bandung
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