Hilmy Suryadinata
Product & Project Management Lead
Jakarta
Summary
Dynamic Product Management Leader and Strategic Project Lead with over 10 years of experience driving digital product innovation across E-commerce, Agritech, and Logistics sectors. Expertise in formulating product strategies that yield substantial growth, including scaling transaction volumes and achieving fiscal milestones. Strong capabilities in cross-functional leadership, P&L management, and stakeholder engagement facilitate the creation of user-centric solutions. Proven track record of delivering exponential growth: scaled GMV from zero to 300B+ IDR within one year.
Overview
9
9
years of professional experience
Work History
Product Lead - Special Project
SawitPRO
09.2025 - Current
- Led National Special Projects in collaboration with ASPEKPIR (National Palm Oil Smallholder Association) targeting 1M user acquisition and 500B IDR GMV generation by 2026.
- Managed a team of 5 Partnership Managers across five Sumatra provinces (Riau, Sumut, Sumsel, Jambi, Sumbar).
- Managed multi-stakeholder relationships, including government associations, farmer cooperatives, and internal teams.
- Defined product strategy and roadmap for a national-scale farmer acquisition and engagement platform.
Senior Product Manager - B2B Product
SawitPRO
09.2024 - 08.2025
- Drove B2B product portfolio, including Agen SawitPRO, KebunPRO, Drone Mapping, and Dokter Sawit from concept to scale, in collaboration with Sales, Operations, and Technology teams.
- Achieved 300B IDR GMV by Sep 2025 , representing a multiple-fold increase through strategic product development.
- Pursued new FFB (Fresh Fruit Bunch) sources and expanded the agent network across Indonesia.
Senior Product Manager - E-commerce Platform
SawitPRO
09.2023 - 08.2024
- Built Toko Sawit e-commerce platform from the ground up , launching in Oct 2023 and achieving 4.8B IDR transaction volume within 6 months , qualifying SawitPRO for PKP (taxable company) status by Apr 2024.
- Assembled the Sales Team from scratch , recruiting a team leader and establishing a sales operations structure.
- Formulated a comprehensive user acquisition strategy with a clear roadmap, requirements, and GTM execution plan. Also managed P&L and revenue streams.
- Directed cross-functional teams of Product Management, Product Quality, Product Analytics, and Product Design.
Head of Product
RARA NOW
01.2022 - 08.2023
- Led Product, Design & Data teams with 10 direct reports , setting company strategic direction and product vision.
- Launched Merchant Android App contributing +25% of company revenue in 2023 through strategic feature prioritization.
- Drove 35% order growth QoQ and improved SLA to 95% by launching Rara 2.0 system in Q4 2022.
- Collaborated with executive management to develop product strategies driving customer value and operational performance.
- Established product development processes, metrics frameworks, and a data-driven decision-making culture.
Lead Product Manager
Shipper
01.2022 - 07.2022
- Established and led the Internal Platform tribe influencing Business Operations, Commercial, Finance, and HR functions.
- Unified data across WMS, TMS, Logistics Aggregator, ERP, and CRM systems , increasing invoicing accuracy to 95% and reducing invoice disputes to less than 1% .
- Automated 90% of Account Receivable activities and sales lead data recording through platform integrations (May 2022).
- Coordinated with third-party partners and internal Product & Data teams to eliminate pain points and manual workflows.
Senior Product Manager
Shipper
03.2021 - 01.2022
- Owned product roadmap and execution for Logistics Aggregators, Integration & Partnership (Mitra) products.
- Increased order volume by 90% YoY through deployment of International Shipping Aggregators with pilot partners (Nov 2021).
- Launched Shipper Partnership System (Aug 2021) enabling scalable partner onboarding and management.
- Managed Transport Management System (TMS) product lifecycle including feature development and optimization.
Product Manager
Shopee
02.2020 - 03.2021
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Reviewed new opportunities to drive business strategy at planning sessions.
Senior Associate Product Manager
Traveloka
01.2019 - 02.2020
- Managed Cars (Airport Taxi & Rental) supply-side technology and operations product life cycle.
- Expanded Airport Taxi to international presence across SEA, European, and American airports through Inventory Management System improvements (ARKS Project).
- Built, designed, and deployed Traveloka Driver App (TMP Mobile) on Play Store (Nov 2019).
- Collaborated with Product, Engineering, Market, Data, and Customer Care teams to optimize supply-side operations & enablement for ground transport partners.
Supply Chain Development Executive
HM Sampoerna, Tbk.
01.2017 - 01.2019
- Led Supply Chain Indonesia initiatives focused on system development, automation, and business process governance.
- Deployed Excise Management System and Auto Payment System with cost savings of 1.1B+ IDR/month (Dec 2018).
- Commissioned Warehouse Management System for Excise Material Warehouse with cost savings of 600M+ IDR/month (Sep 2018).
- Managed end-to-end project delivery including requirements gathering, vendor management, and stakeholder alignment.
Education
Master of Management - Business & Technology
Institut Teknologi Sepuluh Nopember
Surabaya, Indonesia 09.2016 - 2018.09
Bachelor Of Engineering - Materials Engineering
Institut Teknologi Sepuluh Nopember
Surabaya, Indonesia 09.2011 - 2015.09
Skills
Adaptability & Resilience
Timeline
Product Lead - Special Project
SawitPRO
09.2025 - Current
Senior Product Manager - B2B Product
SawitPRO
09.2024 - 08.2025
Senior Product Manager - E-commerce Platform
SawitPRO
09.2023 - 08.2024
Head of Product
RARA NOW
01.2022 - 08.2023
Lead Product Manager
Shipper
01.2022 - 07.2022
Senior Product Manager
Shipper
03.2021 - 01.2022
Product Manager
Shopee
02.2020 - 03.2021
Senior Associate Product Manager
Traveloka
01.2019 - 02.2020
Supply Chain Development Executive
HM Sampoerna, Tbk.
01.2017 - 01.2019
Master of Management - Business & Technology
Institut Teknologi Sepuluh Nopember
09.2016 - 2018.09
Bachelor Of Engineering - Materials Engineering
Institut Teknologi Sepuluh Nopember
09.2011 - 2015.09