Microsoft Office
I have developed strong marketing communication skills through hands-on experience in a fast-paced, collaborative environment, particularly within the B2B and oil and gas sectors. I’ve successfully crafted compelling messages, managed end-to-end event and marketing projects, and analyzed campaign performance to optimize results. Passionate about creating impactful communication strategies, I’m now looking to apply these capabilities in a new field where I can continue to drive engagement, build connections, and support business growth.
• Developed and managed various marketing materials including brochures, presentations, and other promotional content aligned with the company’s brand identity.
• Supported the planning and execution of diverse marketing activities such as promotional events, training, exhibitions, seminars, conferences, and marketing campaigns.
• Initiated and organized B2B marketing events such as product seminars by inviting active customers, passive clients, and new prospects. Managed all aspects of event planning and execution, including:
- Creating event rundown and proposals for internal management as well as sponsorship proposals for our principal, Emerson.
- Selecting strategic venues close to customer offices to encourage higher attendance.
- Preparing and managing the event budget, including procurement of items such as souvenirs, committee uniforms, and the design of flyers, welcome banners, participant/staff ID cards, and lanyards.
- Drafting official invitations, reminder emails, and post-event “Thank You for Attending” emails.
- Coordinating demo equipment preparation, logistics, and shipping to ensure all materials are delivered on time for product presentations.
- Preparing post-event reports and analyzing customer feedback collected during the event, then sharing insights with relevant stakeholders.
- Generating lead funnels from event outcomes to support future sales opportunities.
• Demonstrated strong negotiation and communication skills with internal teams, customers, and external vendors.
• Tracked and analyzed marketing campaign performance using analytics tools (e.g., Google Analytics) and provided reports with actionable recommendations to optimize future campaigns.
Manage communications
Successfully led the planning and execution of various B2B marketing events and technical seminars, driving engagement and generating qualified leads across the Oil & Gas and energy sectors. Key accomplishments include:
In addition, I have consistently delivered high-impact marketing materials, managed event logistics end-to-end, and provided post-event performance analysis to improve future strategies. My strength lies in translating complex technical solutions into engaging communication and event experiences that align with both business goals and customer needs.
Microsoft Office
Canva
Google Analytics
Mailchimp