HERRY SANTOSO
Founder And CEO
Surakarta
Summary
Resilient and results-driven business leader with over 15 years of experience founding and managing PT Rajaa Tunggal, a leading tobacco company in Indonesia. Proven expertise in strategic planning, business development, operations, and marketing. Demonstrates strong leadership, problem-solving, and the ability to grow businesses from a startup to a large-scale, multi-billion Rupiah operation.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Director & Founder
PT Rajaa Tunggal
01.2007 - Current
- Founded and scaled a major tobacco manufacturing company from a 10-employee startup to a leading market player with 1,000+ employees and a total revenue exceeding IDR 280 Billion.
- Achieved unprecedented growth (2020-2024): Led a successful market strategy that increased annual revenue from IDR 40 Billion to IDR 280 Billion within five years.
- Spearheaded organizational expansion by establishing a legally separate subsidiary in 2025 to diversify business structure and expand marketing territory across Indonesia.
- Demonstrated extreme business resilience by successfully navigating early operational failure (2008) and leading a comprehensive business restructuring (2014) to secure stabilization and long-term viability.
- Oversaw all facets of the business including strategy, high-volume production, national sales and distribution, finance, HR, and regulatory compliance (Tax and Customs).
- Built and mentored a high-performing leadership team from the ground up, implementing effective corporate policies and maintaining strong, mutually beneficial relationships with all key stakeholders and distributors.
Education
Foundation Program - Business
Bellerbys College
01.2000
Skills
- Strategic Leadership: Strategic Planning & Execution, Business Development, Corporate Governance, Market Expansion, Organizational Structure
- Operational Management: P&L Management, Supply Chain & Production Oversight, Financial Management, Compliance, Debt Restructuring
- Sales & Marketing: Branding Campaigns, Guerrilla Marketing, Distribution Strategy, Negotiation, Stakeholder Relations
- Soft Skills: Leadership & Team Management (up to 1,000 employees), Problem-Solving, Communication, Resilience
Awards & Recognition
- Best Tobacco Manufacturer in Surakarta Residency Area (2024) – Surakarta Customs Office,
- Recognition Award for Outstanding Achievement as a Tobacco Manufacturer (2023) – Surakarta Customs Office.,
- Top 50 Tax Contributor in Surakarta Residency Area (2023 & 2022) – Surakarta Tax Office.
Timeline
Director & Founder
PT Rajaa Tunggal
01.2007 - Current
Foundation Program - Business
Bellerbys College