Hugo Martin Hutabarat
SALES MANAGER
Tangerang
Summary
With substantial experience in marketing and selling new products, I excel in introducing product knowledge to consumers and developing business networks. My expertise extends to targeting and distributing to specific market segments, alongside a solid background in the marketplace business.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Business Owner Marketplace
Goven Corp & Goven Store
Tangerang, Banten
03.2020 - 08.2024
- Spearheaded a business in the competitive marketplaces of Tokopedia, Shopee, Lazada, Blibli, TikTok Shop, and TikTok Live, focusing on marketing and selling products like masks, tissues, Australian honey, and shoes from China.
Business Manager
PT Asia Sakti Wahid Foods
Pantai Indah Kapuk, Jakarta
11.2019 - 02.2020
- Reported to Group Regional Sales Manager and Director, focusing on expanding business and identifying potential areas to boost sales volume for brands like Hatari, Apilo, Ole-ole, Delux & Atb in the Jabar and Central Java region.
- Monitored the entire supply chain from factory shipment to distributor and ensured increased sales progress, both sell-in to distributors and sell-out to local outlets.
- Monitored the entire supply chain from factory shipment to distributor and ensured increased sales progress, both sell-in to distributors and sell-out to local outlets.
- Ensured the achievement of sales targets for RSM, ASM, SPV, SALES-CO, and SE in each area, with regular monthly performance reviews conducted with area teams.
- Oversaw the billing process to guarantee timely invoice payments by distributors.
- Compiled and submitted comprehensive monthly reports to superiors.
Area Distribution Manager
PT Dima Indonesia (DIMA GROUP)
Pluit, Jakarta
08.2014 - 06.2019
- Reported to the Regional Distribution Manager, National Sales Manager, and Director.
- Drove business growth by developing potential areas to boost sales for alcoholic beverages, Pokka green tea, Interbis, and Julies biscuits in Banten, Jawa Barat, and Jakarta.
- Ensured efficient logistics by monitoring product shipments from the factory to the depot warehouse and managing stock availability.
- Optimized stock management by reducing near-expiry returned items and ensuring timely product delivery.
- Developed trade marketing programs and strategic initiatives to capture new opportunities and expand outlets.
- Analyzed market conditions and competitor products to enhance sales strategies.
- Oversaw trade marketing program execution, coordinated with teams, and cultivated relationships with key GT, MTI, and Horeca market stakeholders.
- Achieved sales targets by supervising the performance of supervisors and salespeople across each area and conducting monthly reviews.
- Managed timely billing and invoice processes for outlet payments.
- Prepared comprehensive monthly reports for upper management.
Area Chiller Management Officer
PT Suntory Garuda Beverage Indonesia
Bintaro, Jakarta
09.2012 - 08.2014
- Successfully placed and managed an estimated 1,500 chillers in Sulawesi Selatan, Sulawesi Tenggara, Sulawesi Barat and maintain 2,000 chiller in DKI Jakarta.
- Main beverage product such Mirai ocha, MyTea, Mountea & Okky Jelly and reporting to National Chiller Management.
- Ensure chiller performance in the best condition and coordinate vendors to repair of damaged chillers.
- Ensure all products are displayed in accordance with the planogram & outlets reached the target.
Branch Head
PT Nusantara Surya Sakti (NSS Group)
Manado, North Sulawesi
04.2010 - 03.2012
- Reported directly to the Regional Head and General Manager, ensuring seamless dealer operations.
- Developed and executed targeted marketing programs, leveraging analysis and field surveys to boost Honda motorbike sales.
- Spearheaded event marketing initiatives, including "Serbu Kampung" (Serkam), and established additional sales posts to broaden main dealer coverage.
- Distributed price lists strategically in high-traffic areas to attract and inform potential customers.
- Regularly evaluated team performance and assessed the effectiveness of branch marketing strategies.
- Offered tailored solutions to address consumer-related issues efficiently.
Administration
Bank Mandiri
Jakarta, Jakarta
11.2009 - 01.2010
- Executed administrative activities while reporting directly to the Team Leader, on a 3-month contract basis.
Account Executive
PT Midtou Aryacom Futures
Jakarta, Jakarta
11.2008 - 05.2009
- Report to Manager
- Established and nurtured a strong relationship with a new investor.
- Designed and managed a customized trading program for the investor.
Consultant Finance
PT Trijaya Pratama Futures
Jakarta, Jakarta
07.2008 - 10.2008
- Report to Manager
- Build close working relationship with the new investor.
- Develop & maintain trading program for the investor.
Education
Bachelor's - Bachelor's Degree Computer Science Accounting
Universitas Bina Nusantara (BINUS)
Jakarta 09.2004 - 10.2008
Skills
Accomplishments
The Best Dealer Honda SULUT – “ Service Excelent “
MarkPlus Institute of Marketing - Nov 2011
The Best #2 Nasional Area Chiller Management
PT Suntory Garuda Beverage Indonesia - Apr 2014
Certification
Training "Effective Presentation Skill"
Additional Information
Organization
- HIMKA BINUS Jakarta 2004-2005
- KARANG TARUNA Puri Dewata Indah 2006-2007
Driving License
- A
- C
Hobbies
- Walk & Run
Languages
English
Beginner (A1)
Indonesian
Bilingual or Proficient (C2)
Timeline
Business Owner Marketplace
Goven Corp & Goven Store
03.2020 - 08.2024
Business Manager
PT Asia Sakti Wahid Foods
11.2019 - 02.2020
Training "Effective Presentation Skill"
03-2017
Area Distribution Manager
PT Dima Indonesia (DIMA GROUP)
08.2014 - 06.2019
Training "Professional Salesmanship"
04-2014
Area Chiller Management Officer
PT Suntory Garuda Beverage Indonesia
09.2012 - 08.2014
Training "Customer Intimacy"
02-2012
Branch Head
PT Nusantara Surya Sakti (NSS Group)
04.2010 - 03.2012
Administration
Bank Mandiri
11.2009 - 01.2010
Account Executive
PT Midtou Aryacom Futures
11.2008 - 05.2009
Consultant Finance
PT Trijaya Pratama Futures
07.2008 - 10.2008
Bachelor's - Bachelor's Degree Computer Science Accounting
Universitas Bina Nusantara (BINUS)
09.2004 - 10.2008
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