Ida Kumalasari

During this working period, I still have two key main roles which are as Brand Innovation / Development Strategic Lead and as a GM of advertising Agency.

As a GM, I play a pivotal role in driving the growth and success of our organization. This multifaceted position blends leadership, strategy, and marketing expertise to create a cohesive and dynamic vision for our advertising efforts and overall business development.

Key Responsibilities:

• Lead and evolve in Brand strategic development based on research, trend ( local and global )
• Brand Strategic Planning , Advertising Campaign, Client Relations, Business Growth, Budget Management for campaign, Market Analysis, & Team Development

Key achievement :

• Successfully develop the new product concept from claim, ingredients highlight and how to communicate for non Martha Tilaar products.
• Successfully increased annual revenue by 30% % through targeted business development strategies and effective client relationship management. New business : raine beauty, blueband, promag, Suntory etc.

As the Head of Communication Dept, I play a dynamic role at the intersection of communication strategy and lead in house agency and driving innovative product development under Corporate Creative Innovation Centre. My responsibilities :

• Lead and evolve in the Brand strategic development based on research, trend ( local and global ) and drive to launch groundbreaking products.
• Brand campaign develop campaign for Brands : All martha tilaar brands : PAC, Sariayu, Biokos, Mirabella, Rudy Hadisuwarno Cosmetics.
• Lead the art team and manage the operation

Achievements :

• Develop product prototype based on target : Minimal 20% of product concepts to be finalized.
• Contributing to a 30 - 40% budget efficiency
• Developed and executed a comprehensive communication strategy that led to a 60% increase in offline and online engagement
• Develop rejuvenate campaign program for Sariayu online and achived 60% awareness compared to competitors.

• To develop product campaign & strategic planning for Citilink, Bank Mega, Daihatsu, Indovision & Milan, Biokos, Rudy Hadisuwarno, PAC, Belia

• Handling not only day to day but also the marketing communication strategy and specifically brand activation for close up and also pepsodent
• Exposed and improved with valuable training such as sticky ideas, High Flyer Academy (new tools of strategic development and create a business proposal)

• 3 years in JWT, learning a lot on the strategic thinking and also dealing with more idealist creative team
• Also developing proper competitive review with comprehensive analysis
• Handling HSBC as global company, involved in several project personal banking & credit card
• Including the brand guideline, from global/regional translated into local need.

• Dedicated for NESTLE, learning the account planning in Multinational Company, learning insight and strategic thinking
• Supervise seminar events in many areas of Indonesia, partnership with parenting magazine such as Ayah Bunda, Mothers and baby
• Participated in mccann erickson training, got chance to present the proposal to PT KAO (as one the best group)

• This new experience that got from Dwisapta is not only about learning daily task as AE, but helping much in big pitching also doing big presentation (GARUDA Airline, SO GOOD)
• Conducting TV program, Pasar Rakyat, PR activity of SidoMuncul and also event for AUDI AUTOMOTIF