Ignatius Bayu Wibisono
Marketing Professional
Tangerang,BT
Summary
Dynamic marketing professional with a proven track record in planning and coordinating effective marketing policies and programs. Expertise in developing innovative promotional campaigns and strategic marketing initiatives, coupled with strong communication skills, drives achievement of sales targets and maximization of profits. Committed to leveraging market insights to create impactful strategies that resonate with target audiences and enhance brand visibility. A results-oriented approach ensures delivery of measurable outcomes in fast-paced environments.
Overview
27
27
years of professional experience
Work History
Senior Promotion Manager
PT Matahari Department Store Tbk.
01.2010 - 12.2025
- Created a Marketing campaign and promotion activities for more than 150 stores nation wide
- Created Promotion activities to help national sales target achievement
- Managed budget for all promotion event included marketing tools
- Created marketing for loyalty membership program
- Established and built successful partnership with brands supplier, vendor, banks partner and event management companies
- Retail Fashion Store
- Task and Achievement
Investor Relation Manager
PT Truba Alam Manunggal Engineering Tbk.
07.2007 - 12.2009
- Build and maintain a good relationship and communication with Investor, stock analyst, and regulator (Bapepam, BEI)
- Monitor and control company stock price in capital market
- Build a good relationship and communication with media
- Responsible to handle any corporate event: Annual / Extraordinary General Meeting, Public Expose, Analyst Meeting, Media Gathering, Site Visit, Project ceremony event, etc.
- Handle an internal and external communication for holding and subsidiaries companies
- Handle a corporate sponsorship activities and Corporate Social Responsibility (CSR)
- Power Plant Construction
- Task and Achievement
Head of Marketing Communication
PT JavaBook Indonesia and Periplus BookIndo
01.2005 - 06.2007
- Responsible for Marketing & Promotion of product sales and corporate image building for all 35 national stores in Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, and Bali.
- Responsible of product selling achievement support
- Responsible of Direct Selling Business (B2B)
- Responsible of managing the department including budgeting, action plan, and media plan
- Responsible to create new concept of marketing that could boost up national sales achievement for both retail and distributor
- Imported book distributor and retail book store
- Task and Achievement
Assistant Manager of Marketing Communication
PT Asuransi AIA Indonesia
10.2000 - 06.2007
- Responsible to create new concept of marketing to achieve national target sales
- Responsible to handle national promotion program for all 36 sales offices in 23 provinces.
- Responsible for public relation activities and media advertisement
- Responsible to monitor and maintain good relationship with policy holders, and agency
- National Life Insurance
- Task and Achievement
Head of Promotion
PT Toko Gunung Agung Tbk.
12.2003 - 12.2004
- Responsible for Marketing and Promotion to build corporate image and boost up sales product for all TGA bookstores in Jakarta, Cirebon, Bandung, Semarang, Yogyakarta, Surabaya, and Bali.
- Build a good relationship with media for publicity
- Liase with third parties to create joint promotion program
- Responsible of managing the department include budget, action plan, and media plan
- National Retail Book Store
- Task and Achievement
Account Executive
PT Kompas Media Nusantara
04.2000 - 09.2000
- Manage branch office in Lippo Karawaci
- Handle all activities related to marketing, operational and budget in branch office
- Create a marketing & promotion program
- Maintain the existing clients
- Media Newspaper
- Task and Achievement
Assistant Manager of Marketing Communication
Computertots Indonesia
12.1998 - 03.2000
- Manage branch office in Lippo Karawaci
- Handle all activities related to marketing, operational and budget in branch office
- Create a marketing & promotion program
- Maintain the existing clients
- Learning Activities Center for Children
- Task and Achievement
Education
Management
Pelita Harapan University
01-1999
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Pangudi Luhur Senior High School
01-1994
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Sang Timur Junior High School
01-1991
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Sang Timur Elementary School
01-1988
Skills
Language: English, PPIA Advance level
Computer: Microsoft office, power point, publisher
Personal Information
- Name: Ignatius Bayu Wibisono
- Address: Foresta Allevera A5 / 17 Bumi Serpong Damai, Tangerang
- Contact: Mobile: 085880305050 , 08158030505
- Email: ignatiusbayuwibisono@gmail.com
- Date of birth: 1975-09-15
- Place of birth: Jakarta, Indonesia
- Nationality: Indonesia
- Religion: Catholic
- Marital status: Married with three children
Timeline
Senior Promotion Manager
PT Matahari Department Store Tbk.
01.2010 - 12.2025
Investor Relation Manager
PT Truba Alam Manunggal Engineering Tbk.
07.2007 - 12.2009
Head of Marketing Communication
PT JavaBook Indonesia and Periplus BookIndo
01.2005 - 06.2007
Head of Promotion
PT Toko Gunung Agung Tbk.
12.2003 - 12.2004
Assistant Manager of Marketing Communication
PT Asuransi AIA Indonesia
10.2000 - 06.2007
Account Executive
PT Kompas Media Nusantara
04.2000 - 09.2000
Assistant Manager of Marketing Communication
Computertots Indonesia
12.1998 - 03.2000
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Pangudi Luhur Senior High School
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Sang Timur Junior High School
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Sang Timur Elementary School
Management
Pelita Harapan University