Ignatius Teddy Suhermanto
Chief Executive Officer | Head Of Marketing
Jakarta
Summary
Dynamic and results-driven Business Leader with 18+ years of experience in FMCG, nutrition, personal care, and creative industries. Proven expertise in sales & marketing strategy, brand management, and business development with a strong track record of delivering sustainable growth, leading high-performing teams, and driving innovation in competitive markets.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
Work History
Chief Executive Officer
Manta+
10.2020 - Current
- Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.
- Review financial reports to devise solutions or improvements.
- Developing and maintaining relationships with agencies, vendors and client (Principal).
- Lead and motivate subordinates to advance employee engagement develop a high performing managerial team.
Head of Sales & Marketing Personal Care
PT. Kino Indonesia TBK
05.2019 - 10.2020
- Managing Sales & Brand for personal care products (Sleek, Sasha, Eskulin Kids, B&B Kids, Master Kids, Master, Samantha, Resik V, Instance).
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
- Led a high-performing sales team to exceed targets through effective coaching, mentoring, and performance management.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Group Brand Manager HiLo
PT. NUTRIFOOD INDONESIA
03.2014 - 05.2019
- Managing Group Brand HiLo products (HiLo Sachet-GT Market, HiLo School, HiLo Teen, HiLo Active and HiLo Gold)
- Create and propose all HiLo brand strategies and corresponding brand plans within allocated budgets in order to achieve annual and long-term marketing, market shares, and sales brand targets.
- Prepare and manage action plans, and critically evaluate all planned brand activities in order to guarantee the best implementation of the projects, and ensure proper reporting to the Head of Division and CEO.
- Review and analyze brand performances and the competitive environment to identify and anticipate opportunities and threats in the marketplace.
- Develop, propose, and execute activities aimed at reinforcing the overall brand images and supporting marketing and sales targets.
- Coordinate and interface with all relevant departments in order to foster internal communication, effective teamwork, and best.
Sales and Marketing Manager
PT. Djojonegoro C-1000 (You C Vitamin Water)
06.2013 - 03.2014
- Managing Sales & Brand for You C Vitamin Water
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Expanded distribution channels by forming strategic partnerships with key industry players.
Brand Manager L-Men
PT. NUTRIFOOD INDONESIA
01.2010 - 06.2013
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Created and managed budgets to maximize brand reach and engagement.
- Improve and create integrated marketing activities, including: ATL, BTL, e-marketing (FB, Twitter, Website, Online Store).
Marketing Promotion Manager
PT. Nutrifood Indonesia
01.2010 - 07.2012
- Create and manage a promotion strategic plan in order to align Marketing (Brand), Promotion, Sales, and Human Resources Dept.
- Monitors and measures implementation of promotion and support tools supply chain (i.e. Gimmick/POP).
- Provide and manage data system promotion to the promotion area.
- Create and monitor the procedural promotion division.
- Develop, implement, and evaluate strategies for the fitness center channel, ensuring alignment of consumer and trade activities.
- Understand fitness center channel dynamics (trade/shoppers) - manage insight on shoppers, customers, and competitors for the channel.
Brand Associate L-Men and TropicanaSlim
PT. Nutrifood Indonesia
11.2008 - 01.2010
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Promotion Associate
PT. Nutrifood Indonesia
12.2005 - 11.2008
- Managed operations and strategic initiatives in Sumatera, Kalimantan, Sulawesi, Bali, Lombok, Papua, and Jabodetabek, focusing on the planning and execution of promotional events to enhance brand visibility and engagement.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Develop market in the area assigned to reach its potential by working closely with sales and distributor.
Marketing Promotion Executive
PT. Nutrifood Indonesia
03.2005 - 12.2005
- Managed operations and strategic initiatives in North Sumatra and Aceh, focusing on planning and execution of promotional events to enhance brand visibility and engagement.
- Improved brand awareness by executing successful marketing campaigns and promotional events.
- Coordinated logistics for promotional events, ensuring timely setup and breakdown of materials and displays.
Education
MBA - Marketing
Gadjah Mada University (UGM)
Jakarta 01.2010 - 10.2012
Bachelor of Science - Industrial Engineering
Christian Maranatha University
Bandung 06.2000 - 04.2005
Timeline
Chief Executive Officer
Manta+
10.2020 - Current
Head of Sales & Marketing Personal Care
PT. Kino Indonesia TBK
05.2019 - 10.2020
Group Brand Manager HiLo
PT. NUTRIFOOD INDONESIA
03.2014 - 05.2019
Sales and Marketing Manager
PT. Djojonegoro C-1000 (You C Vitamin Water)
06.2013 - 03.2014
Brand Manager L-Men
PT. NUTRIFOOD INDONESIA
01.2010 - 06.2013
MBA - Marketing
Gadjah Mada University (UGM)
01.2010 - 10.2012
Marketing Promotion Manager
PT. Nutrifood Indonesia
01.2010 - 07.2012
Brand Associate L-Men and TropicanaSlim
PT. Nutrifood Indonesia
11.2008 - 01.2010
Marketing Promotion Associate
PT. Nutrifood Indonesia
12.2005 - 11.2008
Marketing Promotion Executive
PT. Nutrifood Indonesia
03.2005 - 12.2005
Bachelor of Science - Industrial Engineering
Christian Maranatha University
06.2000 - 04.2005
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