Imelda

• Leading and managing website team to support marketing and non marketing activities in BCA’s website.
• Working closely with campaign manager and product manager to create digital strategy to prepare the launch of new products/features and activities.
• Leading campaign activities in website as home of information, by creating creative landing page development for thematic promo page, product/feature launch, marketing gamification and campaign page.
• Assisted BCA website revamp as assistant project manager from defining sitemap, UI/UX design, development, testing, content migration to website launched.
• Managing BCA website SEO enhancement in technical and content aspects.
• Deliver day to day daily job to ensure every content will be well received to customers.
• Delivery monthly update and report to upper management.

Projects:

• BCA Website Revamp (https://www.bca.co.id)
• Ramadan Campaign 2022 #LahirBatinReady
• BCA's annual campaign (Chinese New Year, Ramadan, HUT BCA, HUT RI, Year end promo, etc)
• BCA products and features campaign (BCA mobile, BCA Lifestyle, Merchant BCA, Debit Online, Kartu Kredit, Welma, etc)

• Preparing curriculum for basic and business English class
• Teaching as tutor for 20 PLN employees
• Coach for PLN English Olympiad Jawa Barat representatives in 2018-2019

• Daily media monitoring and reporting
• Mentored by the consultants to write report and research analysis
• Assisting the consultants in various of activities; crisis management, media training and CSR report
• Planing and executing intern's project for KP further development

• Helping to create editorial and content plan for Johnson & Johnson, Clean & Clear and Listerine
• Doing social media research and report
• Creative copy writing
• Social media admin for product knowledge and complaint handling