Indah Tri Pertiwi
Tangerang
Summary
Innovative leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Detail-oriented, attentive and decisive leader. My biggest achievement was being able to increase the company's net profit by up to 50%.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Brand Manager
PT Mama Fuji Group
04.2021 - Current
- Researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Monitored and manage All Online (E-commerce and Marketplace activity about traffic, sales, and reporting)
- Work close with Marketplace partner to ensure the best benefit for our sales and exposure
- Plan, develop and create ads campaigns
- Running advertisements E-Commerce Ads (Shopee ads & Tiktok ads), Meta Ads, etc.
- Create strategies, forecasts, monitor and optimize ads on Shopee, Tiktokshop, Meta Ads
- Report on perfomance daily, month, quarterly and anually
- Supervising and controling live stream sales perfomance
- Managing logistic to ensure stock fullfilment and smooth product
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Supervising and controling social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased social media traffic.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
Education
MBA - Business Management
Mercu Buana University
Jakarta, JK08.2024
Bachelor of Arts - Journalism
Institute of Social And Political Science
Jakarta, JK10.2021
Skills
- Market Analysis
- Partnership Development
- Brand strategy
- Product Management
- Social Media Strategy, Campaigns, Marketing (Instagram, Tiktok & Facebook)
- E-commerce and Marketplace Activity (Shopee, Tiktokshop, Lazada, and Tokopedia)
- Advertising (Tiktok Ads, Shopee Ads, Meta Ads and etc)
- Budget Forecasting for Advertisement
- Demand / Sales Forecasting (with Minitab)
- Market Research Analysis
- Supply Chain Management (ERP & WMS)
- Lead Generation Campaigns
- Performance Evaluations
- Microsoft Office
Certification
- Supply Chain Management Professional Certificate - 3 years
- Halal Internal Audit Certificate
- Penyuluhan Keamanan Pangan (PKP) Certificate
Languages
English
Limited Working
Timeline
Brand Manager
PT Mama Fuji Group
04.2021 - Current
MBA - Business Management
Mercu Buana University
Bachelor of Arts - Journalism
Institute of Social And Political Science