Indra Raharjo
Consumer Marketing
Kalibata City,DKI Jakarta
Summary
Energetic team player supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information while relaying customer services requests. Successful planning marketing campaigns and branding initiatives for product collection. Positive manager of marketing team engaged in advertising, product positioning support and promotion.
Overview
8
8
years of professional experience
Work History
Assistant Marketing Manager
PT Lenovo Indonesia
09.2021 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to execute successful product launches and promotions.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
Channel Retail Marketing
Microsoft Indonesia
02.2018 - 08.2021
- Analyzed consumer behavior data to optimize store layout and promotional materials.
- Boosted customer engagement by implementing creative retail marketing strategies.
- Negotiated partnerships with local businesses for cross-promotional opportunities that benefited both parties.
- Managed LOVED (Labor, Online, Visual, Evangelism, Demo) every partner, create marketing activity to drive customer to offline & online stores.
- Development new channel marketing to increase revenue.
OTT & VAS Analyst
XL AXIATA
05.2016 - 09.2018
- Handled RBT Services (RBT XL, MoodMusic, RBT Status) as a whole: starting handling new & existing partners, content & promotion analysis, monitoring all channel promotion, & monitoring revenue.
- Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Education
Marketing Management
PPM Management
Jakarta, Indonesia08.2018
Bachelor in Informatics Engineering
STT PLN
Jakarta, Indonesia 04.2001 -
Skills
Market Analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Assistant Marketing Manager
PT Lenovo Indonesia
09.2021 - Current
Channel Retail Marketing
Microsoft Indonesia
02.2018 - 08.2021
OTT & VAS Analyst
XL AXIATA
05.2016 - 09.2018
Bachelor in Informatics Engineering
STT PLN
04.2001 -
Marketing Management
PPM Management
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