Indria Lita Aprianti
Growth Marketing Manager
Bandung
Summary
Experienced journalist transitioning into marketing and CRM roles, excelling in team leadership for customer acquisition, retention, and app utilization. Proficient in data-driven strategies, product management, and digital transformation with a keen emphasis on fostering cross-functional collaboration.
Overview
11
11
years of professional experience
Work History
Upstream Growth Manager
EFishery
Bandung, JB
12.2023 - 02.2025
- Led a team of five in Growth Marketing and CRM to drive acquisition, retention, and win-back strategies.
- Developed and executed data-driven initiatives to reduce churn and increase app engagement.
- Partnered with the product team to improve usability and address user tech challenges, supporting the transition from manual, human-touch interactions to scalable digital processes.
- Monitored KPIs and customer behavior to optimize campaigns, user experience, and product features.
- Improved customer retention and app engagement by leveraging insights and enhancing functionality.
- Increased online user share to 53% (from
- Optimized integrated marketing and O2O processes, resulting in a 20% rise in active users and a 4% increase in conversion rate (Sept 2024).
Downstream Product Marketing Manager
EFishery
Bandung, JB
10.2022 - 12.2023
- Developed and optimized online order channels, improving the customer purchase journey and experience.
- Defined customer journeys and formulated multi-channel marketing strategies aligned with business goals.
- Led marketing initiatives and projects, managing targets, budgets, and deliverables to ensure execution efficiency.
- Delivered user insights to the Product Team to inform improvements and enhance product-market fit.
- Created compelling sales materials (presentations, brochures) to support acquisition efforts.
- Drove lead generation and client retention through targeted campaigns that boosted brand awareness and market visibility.
- Achieved over 100% growth in inbound leads and 42% average monthly increase in first-time online transactions through data-driven digital strategies.
Sr. Product Marketing Executive
EFishery
Bandung, JB
07.2021 - 10.2022
- Executed marketing campaigns across B2B, B2B2C, and B2C segments to drive growth and engagement.
- Developed and implemented go-to-market (GTM) strategies, aligning with business goals and market needs.
- Boosted Gross Profit Margin (GPM) by 82% in 2022 through strategic marketing, optimized pricing, and high-performing programs—while maintaining GMV stability.
- Managed promotions, sales enablement, and customer satisfaction initiatives to increase loyalty and retention.
- Analyzed market trends to guide product positioning and gain competitive advantage.
- Led cross-functional teams to ensure efficient GTM execution and operational alignment.
Trade Marketing Executive
EFishery
03.2020 - 07.2021
- Planned and executed channel-specific marketing and promotional programs, including discount campaigns.
- Coordinated cross-departmental alignment to ensure cohesive marketing efforts.
- Supported sales teams by providing timely marketing collateral and resources.
- Collaborated with cross-functional teams to design and implement innovative trade marketing strategies that boosted sales.
- Analyzed campaign performance using data-driven insights to optimize tactics and maximize results.
In-Store Promotion & CRM Staff
Elcorps
01.2019 - 03.2020
- Planned and executed in-store promotions and co-branding campaigns to boost engagement and sales.
- Developed annual communication plans aligned with marketing goals.
- Analyzed campaign performance to optimize strategies and improve results.
- Managed CRM and membership app, resolving issues and enhancing user experience.
- Leveraged customer data for insights to support data-driven decisions.
- Strengthened client relationships through proactive communication, increasing satisfaction and retention.
- Improved Customer Retention Rate (CRR) with targeted, personalized initiatives.
- Established and maintained partnerships to expand brand reach and member benefits.
News Reporter
NET TV
03.2014 - 12.2017
- Reported live from the field, delivering real-time updates and high-quality coverage of breaking news and special events.
- Conducted thorough research and pitched original story ideas, focusing on underreported community issues.
- Built and maintained a trusted network of sources to support accurate, ethical, and balanced reporting.
- Enhanced viewer engagement through impactful storytelling tailored for a broad television audience.
Education
Economics - Marketing Management
Maranatha Christian University
Bandung, West Java 01.2010 - 2014.01
High School Diploma -
SMAN 2 Bandung
Bandung, West Java 01.2007 - 2010.01
Skills
- Growth Marketing
- Marketing Strategy Development
- Data Analysis
- Customer Relationship Management (CRM)
- Growth Marketing
Timeline
Upstream Growth Manager
EFishery
12.2023 - 02.2025
Downstream Product Marketing Manager
EFishery
10.2022 - 12.2023
Sr. Product Marketing Executive
EFishery
07.2021 - 10.2022
Trade Marketing Executive
EFishery
03.2020 - 07.2021
In-Store Promotion & CRM Staff
Elcorps
01.2019 - 03.2020
News Reporter
NET TV
03.2014 - 12.2017
Economics - Marketing Management
Maranatha Christian University
01.2010 - 2014.01
High School Diploma -
SMAN 2 Bandung
01.2007 - 2010.01
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