Inessy Rahayu
Depok
Summary
Digital marketer skilled in driving revenue growth through online ads and viral social media campaigns. Passionate about leading innovative projects for business growth and brand engagement.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Boundless Business Group
Jakarta, Indonesia
02.2024 - 05.2024
- Generated ideas to increase sales through creative promotions per project/event.
- Managed social media accounts and campaigns.
- Developed social media marketing strategies to help brand company and increase sales.
- Prepared daily and weekly sales reports to document sales volumes.
- Executed paid campaigns on platforms such as Meta Ads and TikTok Ads.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Managed SEO activities including keyword research, link building and content optimization.
Head of Marketing and Communication
Prossi Clinic
Jakarta
06.2020 - 02.2024
- Lead a dynamic team encompassing social media, digital creative, KOL, and event professionals, ensuring the achievement of key performance indicators (KPIs)
- Spearheaded quarterly campaign planning, conducting comprehensive market research and competitor analysis to inform strategic decision-making
- Conducted research on current social media trends in the industry and developed strategies accordingly.
- Managed daily social media ads on Instagram and TikTok, optimizing ad performance through A/B testing and data analysis
- Implemented innovative strategies to boost follower engagement and drive traffic to the clinic's website, resulting in a notable increase in lead generation and sales
Freelance Writer
Indonesian Writers Club
Jakarta
12.2021 - 01.2022
- Wrote English articles for various clients including printers company, insulation company, and content landing page for a matrimony website, focusing on delivering high-quality content to meet client requirements and objectives
Administrator
DAS Transport
Jakarta
09.2018 - 12.2020
- Managed Google ads campaigns, overseeing keyword research, ad creation, and bid management to increase visibility and drive qualified traffic
- Implemented tracking mechanisms and conversion optimization strategies to measure campaign performance and improve lead generation efforts
Merch Copywriter Freelance
Sampoerna (in collaboration with Uninga Studio)
Jakarta
09.2020 - 09.2020
- Provided copywriting services for merchandise products suche as shirts, balaclava, tumbler, bags, carrier and scarfs
- Ensuring clear and engaging product descriptions to drive sales and brand awareness
Digital Marketing Supervisor
JT Clinic
Jakarta
07.2017 - 09.2018
- Led the development of comprehensive digital campaign plans, aligning marketing initiatives with business goals and objectives
- Managed Instagram and Google ads campaigns, leveraging advanced targeting techniques to reach relevant audiences and drive conversion rates
- Implemented performance tracking and analytics tools to measure campaign effectiveness and optimize marketing strategies, resulting in a 25% increase in online appointments and inquiries
Digital Marketing
Kronus Asia
Jakarta
01.2017 - 07.2017
- Developed and implemented social media and website content strategies, focusing on Facebook and Instagram, to drive brand visibility and customer engagement
- Managed Facebook and Google ads campaigns, optimizing ad performance to maximize ROI and achieve business objectives
- Created articles in Bahasa and English for the Thailand regional team, ensuring consistency in messaging and brand positioning across different markets
Social Media Admin
Klikdokter.com
Jakarta
09.2015 - 01.2017
- Managed social media content and planning across various platforms (Facebook, Instagram, Twitter, BBM, YouTube), maintaining a consistent brand voice and identity
- Developed creative strategies to enhance audience engagement and increase follower growth, resulting in a 30% increase in social media followers within six months
- Created compelling scripts for YouTube video campaigns, collaborating with content creators and video producers to produce high-quality, engaging content that resonated with the target audience
Freelance Translator
Serrum Studio
Jakarta
07.2016 - 07.2016
- Translated video scripts from Indonesian to English and vice versa, maintaining accuracy and fluency in language conversion
Freelance Translator
Cermai Makmur Abadi International
Jakarta
05.2015 - 05.2015
- Translated standard operational procedure documents from Indonesian to English, ensuring clarity and precision in communication
Telephone Surveyor (Internship)
Kompas Gramedia
Jakarta, Indonesia
06.2012 - 07.2012
- Analyzed collected data to identify trends or patterns in customer preferences or opinions.
- Conducted outbound telephone surveys to collect customer feedback on products and services.
Education
Bachelor of Education in English Language Educational Study Program -
State University of Jakarta (UNJ)
Skills
- Market Research
- Revenue Growth
- Sales
- Competitor Analysis
- Lead Generation
- Creative Strategies
- Google Ads
- Digital Marketing
- Social Media
- Search Engine Optimization
- Copywriting
Personal Information
Title: Digital Marketing
Languages
- English
- Indonesian
Timeline
Marketing Manager
Boundless Business Group
02.2024 - 05.2024
Freelance Writer
Indonesian Writers Club
12.2021 - 01.2022
Merch Copywriter Freelance
Sampoerna (in collaboration with Uninga Studio)
09.2020 - 09.2020
Head of Marketing and Communication
Prossi Clinic
06.2020 - 02.2024
Administrator
DAS Transport
09.2018 - 12.2020
Digital Marketing Supervisor
JT Clinic
07.2017 - 09.2018
Digital Marketing
Kronus Asia
01.2017 - 07.2017
Freelance Translator
Serrum Studio
07.2016 - 07.2016
Social Media Admin
Klikdokter.com
09.2015 - 01.2017
Freelance Translator
Cermai Makmur Abadi International
05.2015 - 05.2015
Telephone Surveyor (Internship)
Kompas Gramedia
06.2012 - 07.2012
Bachelor of Education in English Language Educational Study Program -
State University of Jakarta (UNJ)
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