Irene Dheasavitri
Summary
Data Analyst with 3+ years of experience supporting marketing, product, and sales teams through data-driven decisions. Proven expertise in building automated dashboards, funnel tracking, and campaign insights using SQL, Looker Studio, GA4, and Python. Strong ability to translate raw data into clear business impact to support growth and operational improvements.
Overview
5
5
years of professional experience
Work History
Business Intelligence Analyst
SkinSeoul
03.2025 - Current
- Built an all-in-one dashboard to support Category, SEO, Social Media, and Performance Marketing teams.
- Delivered ad-hoc and campaign-based analysis to support decision-making.
- Investigated tracking issues across GA4 and GTM; collaborated with developers and vendors to resolve data discrepancies.
- Created automation that reduced manual work for Google Search Console data collection using n8n.
- Managed brand-level dashboards for partners (Kaja and I Dew Care), automating Shopify data integration into Google Sheets.
Data Analyst
Sociolla (Social Bella Indonesia)
03.2023 - 03.2025
- Led data analysis for brand performance and campaign impact using SQL and Python.
- Built conversion rate and performance dashboards combining GA4 and internal databases.
- Delivered weekly reports for Digital Marketing and Campaign teams, influencing strategy.
Sales Analyst
Aruna Indonesia
09.2022 - 03.2023
- Generated sales and margin performance reports from multiple data sources.
- Built business process flows and collaborated with product teams to improve tracking systems.
- Recommended Pareto product focus, improving sales efficiency.
Data Specialist
TokoTalk (PT Codebrick Indonesia)
01.2022 - 09.2022
- Delivered 10,000+ clean leads monthly using SQL automation.
- Created dashboards and insights to support sales and marketing teams.
- Improved tracking of 5 major marketing events and contributed to a 10% increase in website subscriptions.
Management Trainee - Sales Department
TokoTalk (PT Codebrick Indonesia)
10.2020 - 12.2021
- Designed 2-5 websites daily using HTML for SME clients.
- Generated leads and produced reports using SQL and Google Sheets.
Education
Bachelor’s of Animal Science - Animal Production and Technology
Institut Pertanian Bogor (IPB University)
Bogor10-2019
No Degree - Full Stack Data Analytics
RevoU
Jakarta08-2022
Skills
- SQL (PostgreSQL, MySQL, BigQuery)
- Dashboard Creation (Looker Studio & Tableau)
- GA4
- Python
- Hotjar
- Excel/Google Sheets
Timeline
Business Intelligence Analyst
SkinSeoul
03.2025 - Current
Data Analyst
Sociolla (Social Bella Indonesia)
03.2023 - 03.2025
Sales Analyst
Aruna Indonesia
09.2022 - 03.2023
Data Specialist
TokoTalk (PT Codebrick Indonesia)
01.2022 - 09.2022
Management Trainee - Sales Department
TokoTalk (PT Codebrick Indonesia)
10.2020 - 12.2021
Bachelor’s of Animal Science - Animal Production and Technology
Institut Pertanian Bogor (IPB University)
No Degree - Full Stack Data Analytics
RevoU
ADDITIONAL
- Recognized as Best Speaker in AI Tools Sharing at SkinSeoul, 2025
- Became TokoTalk Ambassador in 2022
- Strong experience in remote & startup environments
- Passionate about transforming messy data into business clarity
Similar Profiles
Ashna VilliyathAshna Villiyath
<p > <b>Data Analyst- HR Intelligence & People Analytics</b> </p><p > Gargash Group </p><ul > <li > Responsible for identifying, designing and performing complex analyses and make recommendations on complex HR issues in partnership with the Head- HR Intelligence & People Analytics. </li> <li > Providing training to internal/external stakeholders on data interpretation, data evaluation, statistical and analytical techniques. </li> <li > Design and develop useful metrics, dashboards, analyses and data reporting to support variety of HR and business initiatives. </li> <li > Develop, prepare and analyze metrics to measure effectiveness of business outcomes. </li> <li > Produce clear, concise reports and/or presentations. </li> <li > Develop and prepare charts, tables, and other related documents and graphics. </li> <li > Manage multiple simultaneous work streams. </li> </ul> at Gargash Group<p > <b>Data Analyst- HR Intelligence & People Analytics</b> </p><p > Gargash Group </p><ul > <li > Responsible for identifying, designing and performing complex analyses and make recommendations on complex HR issues in partnership with the Head- HR Intelligence & People Analytics. </li> <li > Providing training to internal/external stakeholders on data interpretation, data evaluation, statistical and analytical techniques. </li> <li > Design and develop useful metrics, dashboards, analyses and data reporting to support variety of HR and business initiatives. </li> <li > Develop, prepare and analyze metrics to measure effectiveness of business outcomes. </li> <li > Produce clear, concise reports and/or presentations. </li> <li > Develop and prepare charts, tables, and other related documents and graphics. </li> <li > Manage multiple simultaneous work streams. </li> </ul> at Gargash Group
Ian Irungu KiraguIan Irungu Kiragu
Business Intelligence Analyst | Data Analyst at Tawi Fresh Kenya LTDBusiness Intelligence Analyst | Data Analyst at Tawi Fresh Kenya LTD
Prashanthi Prashanthi null
Business Intelligence Analyst/Data Analyst at United AirlinesBusiness Intelligence Analyst/Data Analyst at United Airlines
Pranov PPranov P
Sr Analyst - Business Intelligence Analyst at Starmark Software PVT LTDSr Analyst - Business Intelligence Analyst at Starmark Software PVT LTD
Satya NarayanaSatya Narayana
Data Analyst at Infocons IncData Analyst at Infocons Inc