Social Activity
Irwan Zaily, S.T., M.Sc., C.DMP
Sr.Marketing Specialist
Medan
Summary
Gifted marketing content developer, campaign planner and administrative leader with a well-organized nature and exceptional multitasking abilities. Proficient in utilizing diverse channels to reach customers.
Dynamic Marketing and Communications Specialist plans, implements and develops new marketing ideas and communications projects for business groups and partners. Thorough knowledge of principles, theories and concepts in Banking. Competent in all job functions with general understanding of industry practices, techniques and standards.
Overview
16
16
years of professional experience
10
10
years of post-secondary education
8
8
Certifications
Work History
Marketing Communication Specialist
Bank SUMUT
09.2022 - Current
- Implemented consistent branding across all channels, ensuring cohesive message and professional image.
- Managed vendor relationships for outsourced creative services, ensuring timely delivery within budget constraints.
- Boosted lead generation through design of targeted landing pages and conversion optimization strategies.
- Managed successful trade show participation, resulting in increased leads and valuable industry connections.
- Facilitated cross-functional project teams to develop integrated marketing plans for new product launches.
- Evaluated campaign performance using analytics tools, adjusting tactics as needed to support sales growth by 10%
- Collaborated with sales teams to create effective collateral materials for presentations and proposals.
- Enhanced customer engagement with targeted email marketing campaigns and social media content.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented targeted strategies to reach specific customers.
- Tracked KPIs and completed full analytics of digital campaigns.
- Created communications and marketing materials to achieve objectives and maintain branding.
Center of Excellence Specialist
Bank SUMUT
12.2020 - 08.2022
- Transformed underperforming departments with strategic planning efforts focused on process improvement and increase Market Share by 7%.
- Launched successful marketing campaigns that drove brand awareness among 2500 existing customers and new target audiences.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Coordinated and executed marketing campaigns to generate new leads and sales opportunities.
Vice Senior Branch Manager
Bank SUMUT
06.2017 - 08.2018
- Expanded client base by executing targeted marketing campaigns and effective community outreach efforts.
- Increased branch profitability by implementing efficient operational processes and cost-cutting measures.
- Demonstrated expertise in managing complex projects from conception to completion while adhering to strict deadlines.
- Enhanced customer satisfaction through exceptional service delivery, timely resolution of issues, and targeted relationship-building initiatives.
Manager - Professional Services
Bank SUMUT
Medan, SU
11.2008 - 02.2016
- Conducted regular competitor analysis to maintain competitive edge within marketplace.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in 10% of conversion rates.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
Supervisor of Operations
Bank SUMUT
11.2007 - 11.2008
- Coordinated cross-functional teams over 30 people and ensuring successful completion of projects and meeting deadlines.
- Ensured compliance with company policies, industry regulations, and safety standards in daily operations.
- Established clear expectations for team members, fostering positive work environment through open communication and accountability.
Education
Master of Science - Strategic Marketing And Consulting
University of Birmingham, United Kingdom
Birmingham, UK 10.2018 - 10.2020
Bachelor of Science - Architecture
University of North Sumatera
Medan, Indonesia 08.1999 - 12.2003
High School Diploma -
SMU Negeri 3 Medan
Medan, Indonesia 06.1995 - 06.1999
Skills
Branding
undefinedCertification
Certified Digital Marketer, BNSP - Valid until Sept 2026
Interests
Music, social network
- Like every genre of music especially Jazz
- Actively involved in "Green Map Maker" Workshop with Sir. Marco Kusumawijaya. We're assisted to do some researchs in order to make a green map of Medan City.
- Actively involved in "Kelas Inspirasi" Project. Teamed up with other participants from different professional Background who had a mission to encourage students to have a clear mindset about their future goals.
Timeline
Certified Digital Marketer, BNSP - Valid until Sept 2026
09-2023
Marketing Communication Specialist
Bank SUMUT
09.2022 - Current
Center of Excellence Specialist
Bank SUMUT
12.2020 - 08.2022
Master of Science - Strategic Marketing And Consulting
University of Birmingham, United Kingdom
10.2018 - 10.2020
Vice Senior Branch Manager
Bank SUMUT
06.2017 - 08.2018
Middle Development Programm Training, LPPI
01-2016
Training of Trainers, SBFIC
10-2014
Strategic Marketing Planning Training, MarkPlus
10-2014
Marketing Manager Development Programm Training] Training, MarkPlus
01-2014
Process ManagementTraining - 2013
06-2013
Bank Risk Management Level 3, BNSP
01-2013
Manager - Professional Services
Bank SUMUT
11.2008 - 02.2016
Supervisor of Operations
Bank SUMUT
11.2007 - 11.2008
Staff Development Programm Training, LPPI
04-2006
Bachelor of Science - Architecture
University of North Sumatera
08.1999 - 12.2003
High School Diploma -
SMU Negeri 3 Medan
06.1995 - 06.1999
Similar Profiles
Cut Putri ElviaCut Putri Elvia
Branch Coaching and Service Specialist at PT. BANK SUMUTBranch Coaching and Service Specialist at PT. BANK SUMUT
Muhammad RezaMuhammad Reza
Satuan Kerja Teknologi Informasi at Dana Pensiun Pegawai PT. Bank SumutSatuan Kerja Teknologi Informasi at Dana Pensiun Pegawai PT. Bank Sumut
DWI SAKINAHDWI SAKINAH
Internship at Bank SUMUT SyariahInternship at Bank SUMUT Syariah