Phython
Izzatia Nabila
Senior Market Analyst | Saas Customer Success Manager
Jakarta Metropolitan Area
Summary
Strategic and client-focused Market Research & Insights Analyst with over 4 years of experience across SaaS, FMCG, and marketing analytics. I bring unique skill set with proven track record in data storytelling, customer success, and cross-functional collaboration across international teams. Passionate about transforming complex data into actionable strategies that drive client success and business growth. Seeking opportunities in global organizations to further contribute in a dynamic, multicultural environment.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Customer Success Manager
Semrush
11.2024 - 02.2025
- Led onboarding, retention, and engagement for new Semrush users, delivering tailored 1:1 training and ensuring high platform adoption within the first 90 days.
- Acted as a trusted digital marketing advisor, aligning customer goals with Semrush workflows and tools using value-based selling strategies.
- Drove user success and product usage, resulting in strong retention and uncovering upsell opportunities for the sales team.
- Collaborated cross-functionally with Account Executives, Pre-Sales, and Education teams to optimize client outcomes and share effective strategies across the team.
Senior Market Research Analyst
Kantar
12.2023 - 11.2024
- Automated the reporting process for a major local client, saving 1,040 hours annually by cutting 80 hours per reporting cycle.
- Led forecasting and competitor analysis, delivering strategic insights on revenue trends and customer demographics to support client decision-making.
- Drove cross-selling initiatives by leveraging market insights and competitor data, increasing revenue and strengthening client retention.
- Worked extensively with brand health tracking and panel data to monitor brand equity, shopper behavior, and category trends, enabling clients to make data-driven brand and marketing decisions.
Senior Market Research Analyst
Kantar
04.2024 - 07.2024
- Selected as an outreach help from Indonesia to aid the Vietnam account.
- Client Relationship Management: Managed relationships with major clients Kao and Nestle, enhancing client satisfaction and business growth through strategic planning and execution.
- Market Analysis: Conducted comprehensive regional market analysis to inform strategic decision-making and optimize client advertising strategies.
Market Research Analyst
Kantar
12.2021 - 12.2023
- Managed local and international FMCG brands, particularly in the food and beverage sectors (e.g., instant noodles, seasoning, RTD beverages), providing strategic guidance and acting as the primary client contact.
- Led quarterly in-depth market analyses, presenting actionable insights to clients through compelling data storytelling and visualization.
- Delivered consumer behavior insights by translating complex data into clear, achievable business recommendations, helping clients identify growth opportunities and optimize brand strategies.
- Resolved client business issues proactively, offering tailored reports on market trends, brand performance, channel preferences, and consumer demographics.
- Utilized advanced analytics tools and conducted both primary and secondary research to uncover market trends and support product launches or category expansions.
Product Marketer Intern
Wujud Unggul
10.2021 - 12.2021
- Increased sales revenue through comprehensive market research and competitor analysis.
- Collaborated with cross-functional teams to launch successful product releases, ensuring cohesive messaging and branding.
- Developed effective content strategies for various digital platforms, improving brand awareness and online presence.
- Lead Generation: Formulated product positioning strategies and compiled comprehensive market 1 / 2 analysis reports, generating 16 leads within three weeks.
Junior Marketing Intern
Breadnbeyond
09.2019 - 11.2019
- Helped to reach 11% more monthly reader as I was partially responsible for making a few articles that are SEO friendly.
- Content Development: Created SEO-friendly content to address business problems and bridge customer needs, enhancing online visibility and engagement.
- Strategic Planning: Proposed and evaluated strategic content plans for internal and external growth, developing business proposals and execution methods.
Marketing Associate Intern
PT. Namu Tumbuh Makmur
05.2019 - 08.2019
- Boosted total sales by 48% through targeted marketing campaigns and lead generation efforts.
- Closed 16 new deals by actively engaging prospects via cold calls and personalized follow-ups.
- Led product-focused marketing initiatives by identifying key selling points and tailoring outreach strategies.
- Managed client relationships as the primary point of contact, strengthening customer engagement and loyalty.
- Worked closely with the marketing team to plan and execute go-to-market strategies aligned with sales goals.
Journalist Internship
Jawapos Group
04.2019 - 05.2019
- Involved in various activities including data gathering, content creating.
- Involved in participating in making news coverage.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Developed strong relationships with sources, leading to exclusive interviews and scoops.
- Developed story ideas and conducted interviews with industry experts and celebrities.
Education
Exchange - Humanities/Humanistic Studies
Nagoya University
Japan 04.2001 -
Bachelor of Arts - English Literature (British And Commonwealth)
Universitas Negeri Surabaya
Surabaya 04.2001 -
Skills
Market analysis
Software
SQL
Salesforce
Kantar WPO
Office 365
Timeline
Customer Success Manager
Semrush
11.2024 - 02.2025
Senior Market Research Analyst
Kantar
04.2024 - 07.2024
Senior Market Research Analyst
Kantar
12.2023 - 11.2024
Market Research Analyst
Kantar
12.2021 - 12.2023
Product Marketer Intern
Wujud Unggul
10.2021 - 12.2021
Junior Marketing Intern
Breadnbeyond
09.2019 - 11.2019
Marketing Associate Intern
PT. Namu Tumbuh Makmur
05.2019 - 08.2019
Journalist Internship
Jawapos Group
04.2019 - 05.2019
Exchange - Humanities/Humanistic Studies
Nagoya University
04.2001 -
Bachelor of Arts - English Literature (British And Commonwealth)
Universitas Negeri Surabaya
04.2001 -
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