Phython
Izzatia Nabila
Senior Market Analyst | Saas Customer Success Manager
Jakarta Metropolitan Area
Summary
Strategic and client-focused Market Research & Insights Analyst with over 4 years of experience across SaaS, FMCG, and marketing analytics. I bring unique skill set with proven track record in data storytelling, customer success, and cross-functional collaboration across international teams. Passionate about transforming complex data into actionable strategies that drive client success and business growth. Seeking opportunities in global organizations to further contribute in a dynamic, multicultural environment.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Customer Success Manager
Semrush
11.2024 - 02.2025
- Led onboarding, retention, and engagement for new Semrush users, delivering tailored 1:1 training and ensuring high platform adoption within the first 90 days.
- Acted as a trusted digital marketing advisor, aligning customer goals with Semrush workflows and tools using value-based selling strategies.
- Drove user success and product usage, resulting in strong retention and uncovering upsell opportunities for the sales team.
- Collaborated cross-functionally with Account Executives, Pre-Sales, and Education teams to optimize client outcomes and share effective strategies across the team.
Senior Market Research Analyst
Kantar
12.2023 - 11.2024
- Automated the reporting process for a major local client, saving 1,040 hours annually by cutting 80 hours per reporting cycle.
- Led forecasting and competitor analysis, delivering strategic insights on revenue trends and customer demographics to support client decision-making.
- Drove cross-selling initiatives by leveraging market insights and competitor data, increasing revenue and strengthening client retention.
- Worked extensively with brand health tracking and panel data to monitor brand equity, shopper behavior, and category trends, enabling clients to make data-driven brand and marketing decisions.
Senior Market Research Analyst
Kantar
04.2024 - 07.2024
- Selected as an outreach help from Indonesia to aid the Vietnam account.
- Client Relationship Management: Managed relationships with major clients Kao and Nestle, enhancing client satisfaction and business growth through strategic planning and execution.
- Market Analysis: Conducted comprehensive regional market analysis to inform strategic decision-making and optimize client advertising strategies.
Market Research Analyst
Kantar
12.2021 - 12.2023
- Managed local and international FMCG brands, particularly in the food and beverage sectors (e.g., instant noodles, seasoning, RTD beverages), providing strategic guidance and acting as the primary client contact.
- Led quarterly in-depth market analyses, presenting actionable insights to clients through compelling data storytelling and visualization.
- Delivered consumer behavior insights by translating complex data into clear, achievable business recommendations, helping clients identify growth opportunities and optimize brand strategies.
- Resolved client business issues proactively, offering tailored reports on market trends, brand performance, channel preferences, and consumer demographics.
- Utilized advanced analytics tools and conducted both primary and secondary research to uncover market trends and support product launches or category expansions.
Product Marketer Intern
Wujud Unggul
10.2021 - 12.2021
- Increased sales revenue through comprehensive market research and competitor analysis.
- Collaborated with cross-functional teams to launch successful product releases, ensuring cohesive messaging and branding.
- Developed effective content strategies for various digital platforms, improving brand awareness and online presence.
- Lead Generation: Formulated product positioning strategies and compiled comprehensive market 1 / 2 analysis reports, generating 16 leads within three weeks.
Junior Marketing Intern
Breadnbeyond
09.2019 - 11.2019
- Helped to reach 11% more monthly reader as I was partially responsible for making a few articles that are SEO friendly.
- Content Development: Created SEO-friendly content to address business problems and bridge customer needs, enhancing online visibility and engagement.
- Strategic Planning: Proposed and evaluated strategic content plans for internal and external growth, developing business proposals and execution methods.
Marketing Associate Intern
PT. Namu Tumbuh Makmur
05.2019 - 08.2019
- Boosted total sales by 48% through targeted marketing campaigns and lead generation efforts.
- Closed 16 new deals by actively engaging prospects via cold calls and personalized follow-ups.
- Led product-focused marketing initiatives by identifying key selling points and tailoring outreach strategies.
- Managed client relationships as the primary point of contact, strengthening customer engagement and loyalty.
- Worked closely with the marketing team to plan and execute go-to-market strategies aligned with sales goals.
Journalist Internship
Jawapos Group
04.2019 - 05.2019
- Involved in various activities including data gathering, content creating.
- Involved in participating in making news coverage.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Developed strong relationships with sources, leading to exclusive interviews and scoops.
- Developed story ideas and conducted interviews with industry experts and celebrities.
Education
Exchange - Humanities/Humanistic Studies
Nagoya University
Japan 04.2001 -
Bachelor of Arts - English Literature (British And Commonwealth)
Universitas Negeri Surabaya
Surabaya 04.2001 -
Skills
Market analysis
Skilled in advanced analytics
Consumer behavior analysis
Customer retention
Customer relationship building
Customer account management
Software
SQL
Salesforce
Kantar WPO
Office 365
Timeline
Customer Success Manager
Semrush
11.2024 - 02.2025
Senior Market Research Analyst
Kantar
04.2024 - 07.2024
Senior Market Research Analyst
Kantar
12.2023 - 11.2024
Market Research Analyst
Kantar
12.2021 - 12.2023
Product Marketer Intern
Wujud Unggul
10.2021 - 12.2021
Junior Marketing Intern
Breadnbeyond
09.2019 - 11.2019
Marketing Associate Intern
PT. Namu Tumbuh Makmur
05.2019 - 08.2019
Journalist Internship
Jawapos Group
04.2019 - 05.2019
Exchange - Humanities/Humanistic Studies
Nagoya University
04.2001 -
Bachelor of Arts - English Literature (British And Commonwealth)
Universitas Negeri Surabaya
04.2001 -