Jamie Wheeler

As the Head of Marketing and Operations, I am responsible for overseeing and managing all aspects of marketing and operational activities within the company.

I work closely with the executive team to develop and execute marketing strategies that align with the company's goals and objectives. My role also involves ensuring operational efficiency and productivity by identifying process improvements, streamlining operations, and managing budgets.

Tasks:

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Identified low-cost opportunities to increase visibility and drive traffic.

As DeData is the parent company of NFT3, my involvement here is minimal and comparable to my role at NFT3.

Tasks:

• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and leads.
• Performed market segmentations, targeting and positioning for each project under the DeData umbrella.

As a Marketing and Operations Manager, I oversee all marketing and operational activities for the company. My responsibilities include leading the marketing team to develop and execute effective marketing strategies that increase brand awareness and drive sales.

Additionally, I manage day-to-day operations, ensuring efficiency and productivity across all departments. By analyzing key performance indicators and conducting regular performance evaluations, I identify areas for improvement and implement strategies to increase revenue and reduce costs.

Tasks:

• Implement process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Develop marketing content such as blogs, promotional materials and advertisements for social media.
• Analyze and reported social media and online marketing campaign results.
• Increase customer engagement through social media.
• Improve page content, keyword relevancy and branding to achieve search engine optimization goals.
• Prepare monthly budgets with aim to preserve runway.
• Review operations reports to understand numbers and trends.
• Increase profit by streamlining operations.
• Identify procedure or process changes required to improve performance and productivity.
• Advanced productivity KPIs to achieve key business goals and objectives.

During my time here, I was tasked with expediting a considerable backlog of partnerships and establishing operational foundations on Notion.

Tasks:

• Identified process or procedure changes required to improve operational efficiency and productivity
• Streamlined operations to increase profit margins
• Regularly reviewed operations reports to gain insights into key trends and numbers
• Advanced productivity KPIs to achieve essential business goals and objectives
• Developed processes to minimize downtime and reduce financial loss
• Successfully increased customer engagement through social media
• Evaluated marketing plans and social media strategies to identify weaknesses and suggest improvements
• Designed and implemented social media strategies aligned with business objectives

My primary objective here was to increase brand awareness, improve customer engagement, and expand our online presence across various social media platforms.

My role involved devising and implementing effective marketing campaigns, producing engaging content, and analyzing user engagement to improve our strategies continually.

Tasks:

• Developed and initiated projects, managed costs, and monitored performance.
• Analyzed and reported on the results of social media and online marketing campaigns.
• Produced compelling marketing content, such as blogs, promotional materials, and social media advertisements.
• Evaluated marketing plans and social media strategies to identify weaknesses and provide recommendations for improvement.
• Collaborated with department personnel to maintain brand consistency in social media messaging.
• Established specific objectives to advance customer retention, brand awareness, and website or social media traffic.
• Cultivated positive relationships with partners to promote productive working partnerships.
• Successfully controlled project costs while achieving key milestones.
• Streamlined operational procedures, managed accounting processes, monitored information, and collected data to improve efficiency.
• Directed complex projects within tight timeframes and budgetary constraints by solving problems and working closely with senior leadership.
• Ensured accuracy in project progress by reviewing performance, expenditures, and timelines.
• Managed high-profile projects by planning, designing, and scheduling phases.
• Provided regular updates to managers on project budget, progress, and technical issues.

In this role, I oversaw a temporary marketing agency that was brought in to increase the customer base and boost engagement. After their tenure, I assumed complete control of social media marketing efforts independently.

Tasks:

• Produced marketing materials, including blogs, promotional materials, and social media advertisements.
• Analyzed and reported on the outcomes of social media and online marketing campaigns.
• Spearheaded brand awareness by creating compelling online marketing campaigns.
• Optimized page content, keyword relevancy, and branding to achieve search engine optimization targets.
• Utilized software to monitor customer engagement and extract insights from user data.
• Created and managed online contests to retain and attract new customers.
• Developed marketing materials, product reviews, and press releases using crypto specific external partners
• Produced videos and managed the company's YouTube channel to bolster its reputation.

Created, from scratch, a Cryptocurrency education platform. This grew to over 2000 paying customers in a very short space of time.

Tasks:

• Conducted analysis and reporting of social media and online marketing campaign outcomes.
• Created compelling marketing content, including blogs, promotional materials, and social media advertisements.
• Maintained daily updates to social media profiles to enhance the online presence of the company.
• Engaged with online audiences by prioritizing sales process support and timely and knowledgeable responses to inquiries and comments.
• Collaborated on SEO strategies for short and long-term campaigns.
• Elevated customer engagement via social media.
• Established specific objectives to advance customer retention, brand awareness, and website or social media traffic.