Janice Angelina

• Develop comprehensive monthly plans and forecasts for Gross Merchandise Value (GMV) and order volumes, tailored to align with campaign objectives and business targets
• Handle end-to-end campaign merchandising (double date & seasonal campaign), from planning, execution, and postmortem evaluation
• Work closely with marketing, sales, and operations teams to ensure cohesive strategy execution and to support business growth initiatives
• Continuously track campaign performance against forecasts, identifying variances and implementing corrective actions to optimize results
• Do competitor analysis & develop strategic plan to ensure Shopee keep its competitiveness to buyer (before campaign & during D-day of campaign)
• Involve in continuous feature improvement to ensure efficient process (internal) & better seller experience (external)

• Plan & develop trade strategy approach based on brand brief, marketing insight & field team feedback for both General Trade (GT) & Modern Trade (MT)
• Manage & plan annual budget for trade program & POSM production
• Monitor and analyze trade program execution & impact on commercial result (Internal date & Nielsen)
• Lead national end-to-end merchandising project & ensure excellence in execution
• Coordinate with other departments (brand, sales, legal, finance operation & corporate affair) to ensure trade program complied with company guidelines & industry regulations, applicable in the field with excellent execution, and able to drive commercial objective
• Coordinate with merchandising team in developing innovative & attractive POSM in generating brand awareness
• Develop field brief, toolbox, and targeted segmentation strategy for field marketing & sales team, both for new product launches & existing portfolio

• Deliver weekly & monthly reports for Marketing & Sales leadership team to support decision making in MT strategy
• Provide deep dive analysis & evaluation of new product launches & existing portfolio vs competitor, highlighting key findings, changes, and competitor activity in the market
• Create strategic segmentation & area selection for Modern Trade launches by providing performance analysis and insight, work closely with brand, strategic insight, and sales team
• Support KAM in business review with customers by providing performance reviews & seek for trade program investment opportunities to support business performance
• Build & strengthen Field Team capability by delivering Modern Trade development plan & training

On the job training and rotated in four different functions under Sales & Marketing Division, including: Commercial Planning & Strategic Insight, Field & Trade Marketing, Sales (GT & MT), and Brand marketing