JASON KYLE LEONARD
Pantai Mutiara ZB/5, Jakarta
Summary
Dynamic and motivated recent graduate with a Bachelor's degree in Marketing from the University of Technology Sydney. Excited to utilize strong digital marketing skills and hands-on experience gained through internships and professional roles. Demonstrated ability to thrive in fast-paced environments, as evidenced by successful tenure at Myer Australia in the online department. Eager to apply expertise in digital marketing strategies and passion for continuous learning to drive results for a forward-thinking company in Indonesia.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Online Sales Specialist
Myer
02.2023 - 10.2024
- Provided first-rate service to all customers and potential customers on daily basis.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Achieves and maintaining customer satisfaction between 95%-100% for store.
Digital Marketing Intern
The Pillar Project Leader (Member)
03.2022 - 05.2022
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Conducted segmentation of 1,195 client profiles into four distinct categories using Mailchimp, enhancing targeted marketing efforts and improving outreach effectiveness.
- Designed and implemented two Electronic Direct Mail (EDM) templates in Mailchimp, facilitating monthly email marketing campaigns aimed at segmented customer groups to drive engagement and conversion.
- Facilitated weekly analytical meetings with client representatives to provide updates and gather feedback, collaborating effectively in a team of two to enhance client satisfaction and optimize marketing strategies.
Digital Marketing Intern
Erajaya Swasembada, TBK.
06.2019 - 07.2019
- Conducted in-depth analysis of customer engagement metrics on Instagram during a collaborative marketing campaign with AirAsia Airlines, evaluating interactions from 352 users based on 'tag', 'mention', and 'follow' metrics to assess campaign effectiveness.
- Collaborated with the graphic design team to produce daily social media content, including videos and images, aimed at enhancing brand awareness and promoting product visibility within target markets.
- Organized an offline launch event for a new business branch, creating engaging Instagram video content that successfully attracted an average of 3,565 views and 263 likes, significantly increasing brand traction and audience engagement.
Education
BACHELOR OF BUSINESS: MARKETING -
University of Technology Sydney
Sydney, Australia10.2022
DIPLOMA OF BUSINESS -
UTS College
Sydney, Australia07.2020
SOCIAL SCIENCE -
Smak Ipeka Pluit
Jakarta, Indonesia06.2019
Skills
- Sales solution development
- Social media digital marketing
- Digital marketing campaign
- Data Analytics
- Content Creation
- Data Analytics
- Operation Management
- Critical Thinking
- Team Building
- Time Management
References
Is available by request.
Additional Information - Language
- Indonesia (Native)
- English (B2 - fluent)
Certification
- Google fundamental of Digital Marketing License - March 2023
Additional Information
LinkedIn Profile -
https://www.linkedin.com/in/jason-kyle-leonard-1bb735219/
Reference is available by request.
Languages
Indonesian
Native language
English
Proficient
C2
Japanese
Elementary
A2
Timeline
Online Sales Specialist
Myer
02.2023 - 10.2024
Digital Marketing Intern
The Pillar Project Leader (Member)
03.2022 - 05.2022
Digital Marketing Intern
Erajaya Swasembada, TBK.
06.2019 - 07.2019
BACHELOR OF BUSINESS: MARKETING -
University of Technology Sydney
DIPLOMA OF BUSINESS -
UTS College
SOCIAL SCIENCE -
Smak Ipeka Pluit
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