
Photographer, creative director, and founder of Studio SuSu Bali with 25+ years of global visual storytelling experience across fashion, ecommerce, editorial, and campaign production. I blend traditional photography with next-generation AI tools to help brands create high-volume, high-quality visual systems at scale. My background spans early digital design — including work on the original Apple iTunes interface — and senior editorial roles as a staff photographer for Transworld Surf and Surfer Magazine. Today I lead a Bali-based creative ecosystem serving brands across Asia and beyond, integrating art, technology, and commercial strategy into cohesive, emotionally resonant content.
Founder of Studio Susu Bali, a full-service photography and creative production studio specializing in ecommerce, fashion, portraiture, and campaign development. Built a trusted visual partner for both local and international brands across Southeast Asia.
Key achievements & responsibilities:
Long-term creative partner providing campaign, lookbook, and ecommerce photography for Motel Rocks across global locations. Work includes developing visual concepts, directing on-set teams, and producing high-volume assets that match the brand’s bold, fast-fashion identity.
Key contributions:
Long-term creative partner producing campaign imagery, lookbooks, ecommerce assets, and brand-driven visual stories for Religion Clothing. Work includes fashion editorials, studio shoots, portraiture, and seasonal creative direction aligned with the brand’s identity.
Key contributions:
I’ve spent 25+ years shooting editorial, commercial, and campaign photography across surf, fashion, portraiture, and lifestyle. My work has appeared in Transworld Surf and Surfer Magazine, where I served as a staff photographer for nearly two decades, documenting global surf culture and adventure. Since transitioning to independent work, I’ve built a Bali-based creative ecosystem that includes Studio SuSu, a full-service production space specializing in ecommerce, fashion, and brand campaigns.
Current focus: integrating AI-driven workflows and scalable creative systems using NanoBanana, enabling brands to produce high-volume visual content with consistency, emotion, and speed.
Staff photographer covering editorial features, portraits, surf culture, and global adventure assignments for Surfer Magazine. Work included international travel, in-water photography, athlete profiles, and long-form documentary storytelling that shaped the brand’s visual identity during its peak years.
Key contributions:
• Editorial + documentary photography
• Global surf travel + in-water action coverage
• Athlete features + portraiture
• Story-driven visual assignments
• Collaboration with editors, writers, and creative teams
Staff photographer covering global surf culture, editorial features, in-water action, and athlete stories for Transworld Surf. Produced high-impact visual narratives across international locations, contributing to the magazine’s signature energetic style and youthful voice.
Key contributions:
• Editorial + action surf photography
• Global travel + on-assignment storytelling
• Athlete profiles + portraiture
• In-water photography + surf coverage
• Collaboration with editors, writers, and creative teams
Started as an HTML coder before advancing to junior and then senior graphic designer. Worked across digital design, UI/UX, and early web development during the rise of internet-era media. Contributed to high-profile projects including the Michael Jackson “HIStory” website and interface design elements for what became the early Apple iTunes user experience.
Key contributions:
• Digital interface + UI design
• HTML coding + early web development
• Graphic design for entertainment + music industry projects
• Cross-functional collaboration with developers + producers
• Early foundation in visual communication shaping later creative direction work
Photography