Jerome Toshiki Gumbs

Paid Search

• Ran Google ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales
• Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
• Optimized campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted, adjusting bid adjustments
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Wrote Ad Copy and A/B Split tested best performing headlines and landing pages

Paid Social

• Created Facebook Ads and strategized for top, middle and bottom of the funnel campaigns
• Optimized campaigns by pausing non performing ads, ad sets, and broke apart ad sets by devices or demographics to find the best performing audience segments

Email Marketing

• Started email marketing drips through mailchimp to communicate directly with audience and focused on increasing improving open rates, click through rate and conversion rates
• Segmented and cleaned email lists to improve email deliverability of campaigns

SEO

• Worked on SEO campaigns such as keyword research and content blogging to help improve domain authority and increase website visibility
• Created Keyword targeted posts to improve rankings for webpages by inserting keywords to headlines,
• Improved metatags, URL's, descriptions,

WordPress Building

• Built webpages as well as created full funnel for businesses, from Website creation, CDN HTTPS setup, SEO plugins, Landing page creation with email captures

• Managed various services throughout the entire creation pipeline from Recording and Sound Design to Implementation, Mixing and mastering.
• Serviced multiple clients simultaneously in order to deliver best results in the most timely manner.
• Maintained positive relationships with clients and helped them realize their goals.
• Worked with both in-house teams and independently.

• Worked in cooperation with Department Supervisors, Sales Specialist(s), and other associates in their department.
• Understanding of working efficiently in a fast-paced, high-stress environment.
• Understanding of computer systems used for inventory, shipping, and servicing customers in a timely manner.