Jesse Mazzuca
Boise
Summary
UX/UI designer with 15 years of experience in visual merchandising and commissioned art, creating visually driven, intuitive digital experiences rooted in user behavior storytelling.
Overview
15
15
years of professional experience
Work History
Visual Merchandiser
Urban Outfitters
11.2010 - Current
- Designed visually cohesive layouts that aligned with brand guidelines, seasonal narratives, and target user demographics
- Applied visual hierarchy, spacing, color, and typography principles to guide customer attention and improve product discoverability
- Translated high-level creative direction into clear, repeatable design systems across multiple store zones
- Used data and performance feedback (sales trends, customer behavior) to iterate on layouts and improve engagement
- Collaborated cross-functionally with leadership and sales teams to ensure consistent user experience across physical touchpoints
- Rapidly iterated designs in a fast-paced environment, balancing creativity with constraints and deadlines
- Maintained and enforced design standards through regular audits and refinements
- Mentored team members on visual consistency and brand execution
Education
UX/UI Design Certificate -
Career Foundry
01.2026
Bachelor in Fashion - Art
California State University Los Angeles
Los Angeles, CA01.2016
Skills
- UI design and prototyping
- Customer engagement
- Creative collaboration
- Data analysis
- Project management
- Design systems
- Brand consistency
- Fixture placement
- Product display
- Visual storytelling
- Space planning
- High-fidelity mockups
- Visual hierarchy and layout
- Design systems and component libraries
- Brand consistency and visual presentation
- Interaction design and documentation
- Figma and Adobe Creative Suite
- Procreate
Websites
Timeline
Visual Merchandiser
Urban Outfitters
11.2010 - Current
UX/UI Design Certificate -
Career Foundry
Bachelor in Fashion - Art
California State University Los Angeles