Jessica Yu
Vancouver
Summary
With a diverse background encompassing product marketing, project coordination, account management, and research analysis, I offer a unique perspective to the role of Product Marketing Manager. My proven track record in driving successful product launches and campaigns, coupled with cross-functional collaboration skills, positions me to make a significant impact in driving product.
Overview
3
3
years of professional experience
1
1
Certification
Work History
PRODUCT MARKETING SPECIALIST
Emplifi
01.2024 - Current
- Designed and developed sales materials such as solution sheets and pitch decks to effectively communicate value propositions to customers.
- Established a streamlined go-to-market process and authored comprehensive product release briefs, ensuring team alignment and clarity.
- Managed the end-to-end execution of product releases for multiple modules, delivering on time and with clear, impactful messaging.
- Hosted engaging product release webinars that drove prospect conversions and improved customer retention through feature demos and value presentations.
ASSOCIATE PRODUCT MARKETING MANAGER
7shifts
08.2022 - 09.2023
- Spearheaded comprehensive product marketing initiatives for a suite of team management features spanning web and mobile platforms
- Crafted and implemented go-to-market plans for significant product launches, ensuring consistent customer messaging across diverse communication channels
- Collaborated with the enablement department to produce training materials, one-pagers, pitch decks, and other collateral materials
- Leveraged surveys and customer interviews to uncover critical insights into customer requirements, offering guidance for product development and strategic product positioning
PRODUCT COORDINATOR
Vessi
07.2021 - 07.2022
- Established streamlined project management systems to optimize product development timelines for current and upcoming offerings
- Created comprehensive product knowledge materials for cross-functional teams, ensuring clear communication of product designs, features, and unique selling propositions
- Conducted in-depth analysis of product returns data, collaborating closely with the Customer Success team to glean valuable insights for enhancing future product iterations
Education
BACHELOR OF COMMERCE - Global Supply Chain and Logistics Management, Marketing
UBC Sauder School of Business
01.2020
Skills
- Intercom
- Marketo
- Appcues
- Gainsight
- Figma
- Asana
- Confluence
- JIRA
- Trello
- Salesforce
Certification
- BrainStation Search Engine Marketing Certificate, 2020
- Google Ads Display Certification, 2020
- Google Ads Search Certification, 2020
Timeline
PRODUCT MARKETING SPECIALIST
Emplifi
01.2024 - Current
ASSOCIATE PRODUCT MARKETING MANAGER
7shifts
08.2022 - 09.2023
PRODUCT COORDINATOR
Vessi
07.2021 - 07.2022
BACHELOR OF COMMERCE - Global Supply Chain and Logistics Management, Marketing
UBC Sauder School of Business
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